Text / Gao Jinhe
Zhang Shanxiao is probably the most skilled painter of tigers in modern China. In 1938, he created a painting of "Whistling Wind And Zhenyu" for the collection of donations for the War of Resistance Against Japanese Aggression, which is one of the representative works of his heyday. In the picture, between the mountains and waterfalls, a fierce tiger looks back and roars, its spirit is magnificent, and it seems to be issuing a roar of resistance for this ancient nation at a moment of peril.
Eighty-four years have passed, the past has been remembered, the rare peace has lasted for decades, and for the people living in this land, perhaps there should be a life worth cherishing, and there should be a feeling worth savoring.
"Lotus Flower Jade Series" latest limited pre-sale "Lotus Flower Jade 16 NongYin Tiger Year Zodiac Wine", the back of the bottle is engraved with this "Whistling Wind Zhenyu", the tiger stands on the top of the dangerous cliff, looking back at the roar of the mountains and rivers, the shape of the tiger is majestic and majestic.
This work of the "Tiger Gong" in its heyday engraved the enthusiasm of that generation of artists to serve the country, and also showed the preciousness of peace and prosperity to future generations.
With the launch of this Tiger Year commemorative wine and two other new products Lotus Jade 8 and Lotus Jade 32, the Lotus Jade series of fine sauce wines launched by Huazhi Liquor Has formed a more complete and powerful product matrix, showing the ability of Huazhi Liquor to create fine liquors, but also highlighting the company's strong brand strength and prominent leading position in China's liquor industry.
Originated from the "heart of sauce and wine", the national ceremony celadon shows the quality
The three sauce wines of the Lotus Jade series launched this time come from the natural cellar pool of the Lotus Distillery in the core small production area of 0.6 square kilometers of Moutai Town. Located in the Renxi Valley, this winery has more than 300 varieties of winemaking microorganisms, and is naturally the "heartland" for brewing authentic sauce wine.
Since the Daoguang years of the Qing Dynasty, the Daqu Kunsha brewing technology of Lotus Distillery has been passed down by nine generations of craftsmen, selecting renhuai local red tassel sorghum, following the ancient method of 12987, going through 33 links and 160 processes, forming a pure sauce flavor.
The newly launched Lotus Jade 16 Nonyin Tiger Zodiac Wine jointly launched by Huazhi Wine Company and Lotus Wine Industry has been carefully selected by the distillery's chief bartender to carefully blend, which highlights the outstanding quality advantages of this series.
Like the previously launched Lotus Jade 16, the three newly launched product bottles are made of Liling porcelain, the Chinese porcelain capital known as "the world's famous porcelain out of Liling", after 72 hand-fired processes, this porcelain bottle brings a micro-oxygen cycle storage environment to the wine body, so that each bottle of fine sauce wine can enjoy an excellent aging environment.
The bottles of the Lotus Flower Jade series are made of Liling famous porcelain, selected high-quality kaolin, hand-molded clay through 72 processes, 800 degrees of medium temperature into a vegetarian tire, 1300 degrees of reduction flame out of the porcelain. The lotus ripples of the jade-colored bottle body ripple out, and the oriental gentleman character of "warm as jade" is written and painted.
The Lotus Flower Jade 32 launched this time adopts the Liling porcelain crack glaze bottle body, which not only has a good wine collection function, but also portrays the historical changes of China's porcelain culture.
The crack texture of the crack glaze is dense and dense, the contour is long and short, and in the unified vein of the bottle body and subtle changes, through the pleasing creation of heaven and earth, it portrays the life vein of different rhythms and rhythms.
This cracked glaze looks like a caviar pattern, which is said to have been produced in the Qing Yongzhengnian official kiln due to the complex process, the firing difficulty is extremely high, the amount of existence is extremely rare, even in the museum is rare, and its collection value is more comparable to that of Jun porcelain.
Old wine jade collection, treasure old wine, so that lotus flower jade 32 this high-end boutique sauce wine, while taking into account the function of wine collection, but also added a unique artistic value, becoming a model of high-end boutique sauce wine.
As a boutique series of sauce wines launched by Huazhi Liquor Company, the fine design of the "Lotus Jade Series" in the body and packaging of the wine makes it a strategic boutique wine in the sauce wine category of Huazhi Liquor, occupying the core position of its product sequence, and the accurate brand positioning and accurate C-end operation ideas allow Huazhi to create a solid lever to leverage channels, consumption and the circulation ecology of the entire wine industry through this wine.
Accurately position the user base and leverage the brand value
The advent of three new lotus and jade series has expanded the consumption space for this series of fine sauce wines.
Lotus Jade 8, as a boutique sauce wine with high tasting value, is priced at 698 yuan, which is suitable for daily drinking and banqueting, meets the needs of enterprise group purchases such as hospitality, welfare and other wines, and is suitable for social activities of high-end consumer groups. This sauce wine line "broken silk connection", the wine aroma is mellow and natural, the taste is pure and elegant, and the design highlights the meaning of harmony and beauty, which is the best choice for entertaining guests.
As a high-end product of the Lotus Jade series, Lotus Jade 32 is priced at 2388 yuan, with a 15-year real vintage, using limited old wine, small batch hooking, and the bottle body is made of jade porcelain crack glaze, which has great artistic aesthetic value and collection value.
More importantly, Lotus Jade 32 adopts the old wine blend of more than 30 years, and in the context of the current industry background of the activation of the potential of the old wine market and the full exploitation of the value of the old wine, it has become an important value growth point of the series, which has a unique attraction for high-net-worth liquor consumers.
Lotus Flower Jade 16 NongYin Tiger Year Zodiac Wine, also as a small batch of limited editions, priced at 1299 yuan, with Zhang Shanxiao's masterpiece "Xiaofeng Zhenyu", on top of the artistic value, adding a sense of home and country feelings and historical thickness. It is not only a sincere work of luxury and atmosphere, but also an art classic worth collecting and inheriting.
The Lotus Jade 16 launched in 2021, priced at 1199 yuan, is a large single product and main product of the entire Lotus Jade series, and has formed a good market feedback since its listing.
As a thousand yuan with high-end sauce wine, it meets the consumption needs of high-end business banquets, gifts and special hospitality of enterprises, and is an important pioneering force for high-net-worth people such as business operators, senior managers and cultural figures, which is an important pioneering force for the brand value of Lotus Wine and Huazhi Wine.
The four sauce wines cover the mainstream consumption scenarios of three major high-end liquors, including banquets, banquets and collections, forming a complete brand value support system with Lotus Jade 16 as the main force, Lotus Jade 8 expanding consumer demand downwards, Lotus Jade 32 opening up the collection market and enhancing brand value, and taking Lotus Jade 16 Nongyin Tiger Year Zodiac Wine as a pioneer in deeply excavating the value of cultural creation, and continuously excavating the complete brand value support system for liquor cultural consumption demand.
With the construction of this series of boutique sauce wine brand matrix, Huazhi Liquor has taken an important step in the field of liquor boutique wine development, and through the continuous development of the fine wine field, Huazhi brand value has been more deeply excavated, which also highlights the leading role of this enterprise in the liquor circulation industry and even the entire liquor consumption ecology.
Expand the boutique liquor market
Lead the industry value growth pole
In the past year, the volume sales of fine wines have led to the rapid growth of Huazhi Liquor's performance. In the performance forecast released on January 11, Huazhi Liquor Co., Ltd. proposed that in 2021, the global famous wine supply chain will continue to expand, and the sales of customized fine wines and famous wines will increase significantly, which will make a greater contribution to sales and profits.
In 2021, Huazhi Liquor is expected to achieve operating income of 7.43 billion yuan to 7.6 billion yuan, an increase of 50.36% -53.80% year-on-year, and a net profit of 674-691 million yuan, an increase of 80.61% - 85.16% year-on-year.
The development of fine wine has greatly enhanced its product value and brand influence, which is one of the important driving forces behind this high growth.
As the sauce wine fever moves from "fast heat" to "long heat", large liquor circulation enterprises with brand value and channel management capabilities have gradually emerged in the development of fine sauce wine. The successful operation of the Lotus Flower Jade series is an important strategic measure for Huazhi Liquor To expand the broader consumer market and stimulate the consumption value of sauce wine through the development of fine wine.
Today's lotus and jade series has formed a strategic layout driven by large single products and a wider range of products and services to consumers, maximizing the consumption scene of sauce and wine and empowering the brand value of enterprises.
Based on quality, the series expands consumption and upgrades the brand tone, which has driven the leapfrog development of Huazhi Wine In the entire field of fine wine, and successfully enhanced the brand value and industry influence of this enterprise.
The expansion of the lotus and jade series product matrix also indicates that the boutique wine track is entering a more quality development stage. Especially in the field of sauce wine, in the past two years, with the breakthrough of sauce wine consumer cognition, powerful circulation enterprises have combined their own brand value with the unique process taste of sauce wine through the development of fine wine, empowering the long-term development of the latter in brands and channels, forming a new performance and profit growth pole of the wine industry, and driving the category of sauce wine to achieve leapfrog rapid development.
In this regard, the growth of the lotus jade series product matrix is another classic case of the higher-level layout of the sauce wine category in high-end fine wine; in the future, this famous and excellent wine circulation brand that affects the consumption of famous wines by consumers across the country will also bring surprises to the wine industry.
Source | Sugar & Wine Newsletter (ID:tjkx99)