Text / Luo Yuting
On the afternoon of December 15th, sponsored by the China Liquor Industry Association and undertaken by Wuliangye Company, the special activity of "Home with Old Wine" to find folk old wine appraisal Wuliangye was held in Yibin. Old wine lovers from all over the country brought more than 300 bottles of Wuliangye, Wuliangchun and Jianzhuang old wine to share their indissoluble love affair with Wuliangye old wine. The event was held in the form of "offline holding + online live broadcast", attracting the attention of more than 2.7 million old wine lovers.
According to the "China Old Wine Market Index Report", the scale of the aged liquor market has been expanding in recent years, and the aged liquor consumer population aged 18-40 accounts for 67.61% of the entire aged liquor consumer population. This fully shows that young consumer groups pay more attention to aged liquor and prefer aged liquor. The quality, culture and value identity of liquor is returning.
Song Shuyu, chairman of the China Liquor Industry Association, said, "Entering the '14th Five-Year Plan', China's liquor industry has entered an accelerated period of industrial transformation and quality upgrading, aged liquor has become synonymous with excellent quality, and more and more consumers have begun to collect old wine, taste old wine, and study old wine." The China Liquor Industry Association has been committed to promoting the greater development of aged liquor in the liquor consumption market and the collection market, and strives to build a sunny and standardized identification, collection and transaction of aged liquor, so that more consumers can taste the beauty of the quality of aged wine, perceive the beauty of the aged wine, harvest the value of aged wine, and let the family have old wine and taste old wine become the quality expression of a better life in the new era. ”
Zou Tao, vice chairman of Wuliangye Group Company and general manager of the joint-stock company, said at the event, "Under the leadership and organization of the China Wine Association, the quality charm of the old wine has been continuously recognized, the time value has been further highlighted, and the market is also developing healthily. Old wine will surely be the representative of high-end liquor consumption and industrial value in the future, and will become a new link in the liquor industry chain and value chain. In the future, Wuliangye will continue to adhere to the ingenuity and craftsmanship, devote itself to the in-depth excavation of the value of old wine, strengthen the brand construction and market cultivation of old wine, and persistently run the series of old wine appraisal activities on a larger scale, a wider range, higher specifications and a better level. ”
At the beginning of December this year, the China Liquor Industry Association issued a solicitation order to the national old wine collection enthusiasts, and the old wine collectors need to prepare: 1989 drum-shaped bottle Wuliangye (60 degrees), 1989 White Iron Cover Jianzhuang (60 degrees), 1999 Tiandi Gai Wuliangye (52 degrees), 1999 Wuliangchun (45 degrees), the four bottles of old wine can be combined into a set, you can be free of charge.
This is the first time that the history of Wuliangye Company's 10,000-ton large single products - Wuliangye, Jianzhuang, Wuliangchun for unified identification, the four old wines are very rare, it is quite difficult to collect a set. As soon as the news came out, it attracted many collectors to look for Wuliangye, Wuliangchun and Jianzhuang old wine, which triggered a new round of "Wuliangye fever" in the old wine industry.
At the scene of the event, Hu Yiming, vice chairman of the Famous Wine Collection Committee of the China Liquor Industry Association, released the "Reference Index for the Collection Value of Aged Wuliangye and Wuliang aromatic series wines". The data shows that between 2019 and 2021, the price growth rate of Wuliangye in various generations is obvious, of which the drum-shaped bottle Wuliangye in the early 1980s has risen prominently, with an annual growth rate of up to 50%; in the late 1980s, Wuliangye has followed closely behind, and the price has continued to rise year by year; the average annual growth rate of Jianzhuang aged liquor in the 80s and 90s ranges from 18% to 33%; the market price of Wuliangye Spring Aged Liquor in the 1990s has reached 2000-3000 yuan.
Some old wine collectors said that Wuliangye, as a leading brand of Chinese liquor, has not yet fully reflected the value of its old wine collection, coupled with the drinking value, investment value, cultural value, collection value and appreciation value of Wuliangye products themselves, for the old wine collection, there is a huge value-added space.
Finally, two high-quality old wine sets were auctioned on the spot, the first "Home with Old Wine" special event five-bottle set (1989 Wuliangye, 1989 Jianzhuang, Classic Wuliangye, 1999 Wuliangye, 1999 Wuliangye, 1999 Wuliangye Spring) was auctioned for 360,000 yuan; the second Wuliangye old wine set (1985, 1990, 1995, 2000, 2005 Wuliangye) was auctioned for 1.08 million yuan, and the auction proceeds will be donated to the Wuliangye Charity Foundation. It is used for social welfare.
Source | Sugar & Wine Newsletter (ID:tjkx99)