On December 15th, the second "Home with Old Wine - Looking for Folk Old Wine Appraisal Wuliangye Special Event" sponsored by China Liquor Industry Association and undertaken by Wuliangye Company was held in Yibin, Sichuan. The event was held in the form of "offline holding + online live broadcast", attracting the attention of more than 2.7 million old wine lovers.
The picture shows Song Shuyu, chairman of the China Liquor Industry Association, delivering a speech
Song Shuyu, chairman of the China Liquor Industry Association, pointed out at the event that "storing new wine and drinking old wine" is becoming a new fashion for alcohol consumption, and more and more consumers are beginning to collect old wine, taste old wine, and study old wine. The Liquor Industry Association has been committed to promoting the greater development of aged liquor, and strives to build a sunny and standardized system for the identification, collection and trading of aged liquor, so that the home has old wine and tastes old wine can become the quality expression of a better life in the new era.
The picture shows Zou Tao, vice chairman of Wuliangye Group Company and general manager of the joint-stock company
Zou Tao, vice chairman of Wuliangye Group Company and general manager of The Joint Stock Company, said that the quality charm and time value of old wine have been further recognized and highlighted, which will surely be the representative of high-end liquor consumption and industrial value in the future, and become a new link in the liquor industry chain and value chain. Wuliangye is willing to work with all parties to jointly tell the story of old wine, make the old wine market bigger, and let more people understand old wine, love old wine, and cherish old wine.
In the appraisal link of old wine, the appraisal expert group composed of 8 old wine appearance appraisal experts and 5 wine body sensory appraisal experts conducted a special appraisal of more than 300 bottles of 1989 drum bottle Wuliangye, 1989 Baitie Lid Jianzhuang, 1999 Tiandi Gai Wuliangye and 1999 Wuliangchun collected from all over the country. Hu Yiming, vice chairman of the Famous Wine Collection Committee of the China Liquor Industry Association, announced the appraisal results and released the "Reference Index for the Collection Value of Aged Wuliangye and Wuliangxiang Series Liquor", which provides a data reference for the collection value of aged Wuliangye Liquor, Jianzhuang Aged Liquor and Wuliangchun Aged Liquor.
Each bottle of old wine condenses the taste of the years and unique memories, and at the event site, many collectors shared their indissoluble love affair with Wuliangye old wine. A collector from Beijing said that he has collected Wuliangye old wine for more than 10 years and has collected various types of drum-shaped bottles of Wuliangye. In the future, it is optimistic that the collection value of Wuliangye old wine will continue to increase, and more friends will be recommended to collect Wuliangye old wine.
The picture shows the scene of "There is old wine at home - looking for folk old wine appraisal Wuliangye special activity"
Two sets of high-quality old wine sets were auctioned on the spot. In 1989, Wuliangye, 1989 Jianzhuang, Classic Wuliangye, 1999 Wuliangye, 1999 Wuliangye, 1999 Wuliangye and 1999 Wuliangye Spring composed of the "Home with Old Wine" special activity set was auctioned for 360,000 yuan; in 1985, 1990, 1995, 2000 and 2005, Wuliangye Aged Wine Set was auctioned for 1.08 million yuan, and the auction proceeds will be donated to the Wuliangye Charity Foundation for social welfare.
At present, the development prospects of the old wine market have been clearly planned. The "Guiding Opinions on the Development of the 14th Five-Year Plan" Industry of China's Liquor Industry points out that it is necessary to dig deep into the quality value, cultural value, artistic value, tasting value, collection value, etc. of aged wine, and strengthen the popularization of aged wine. As a typical representative of China's fragrant liquor, Wuliangye has cooperated with the China Liquor Industry Association to carry out a series of activities such as "Aged Liquor Skills Training" and famous liquor appraisal meeting. The relevant person in charge of Wuliangye said that in the future, Wuliangye will continue to adhere to the ingenuity and craftsmanship, while brewing more high-quality wine, continue to tap the value of old wine, strengthen the brand building of old wine, do a good job in cultivating the old wine market, promote the accelerated return of old wine value, help the high-quality development of the old wine industry and market, and better meet the pursuit of high-quality wine by consumers in the new era. (Li Yaowei)
Image source: Wuliangye Group