"Authoritative standards" are listed heavily, and the old wine jianzhen ushered in the "Dinghai God Needle"

Above the famous sake is the old wine. The unique cultural connotation of Chinese liquor has also spawned the continuous popularity of the old liquor market. Over time, the year has become an invisible symbol of value. However, can you really be confident about the variety of "aged liquors" on the market?

The old wine market has a "fixed sea god needle"

In recent years, aged wines have become very popular both as drinks and investments in the capital market. Not only many investment institutions and listed companies have entered the field of aged liquor with a high profile. Mass consumers also have a fondness for excellent liquor with investment attributes, collection attributes and quality attributes, with the intention of preserving and increasing value to obtain greater value returns.

At the same time, small, almost symbiotic, ever-expanding liquor sellers are eager to try to muddy the waters and profit from it. These lawless elements have exhausted their calculations, and the tricks are overwhelming, and the level of high imitation is even constantly upgraded, which can be almost chaotic.

However, it is gratifying that the magic is one foot high, and the group standard "T/CBJ 2202-2019 Aged Liquor Identification Specification" formulated by the China Liquor Industry Association has turned out to be the "Dinghai God Needle" of the old wine market by the majority of old wine lovers.

On November 16, 2021, the "T/CBJ2202-2019 Aged Liquor Appraisal Specification" formulated by the China Liquor Industry Association and a total of 111 other group standards were listed by the Ministry of Industry and Information Technology of the People's Republic of China as one of the 100 group standard demonstration projects and publicized. The standard has specific provisions in the definition of aged liquor, the basic conditions for the identification of aged liquor, application, appraisal and supervision, etc., providing a scientific and standardized basis for professional training and vocational skills appraisal.

The China Liquor Industry Association has been committed to promoting the greater development of aged liquor in the liquor consumption market and the collection market, actively striving to promote the sunshine and standardization of the identification, collection and trading of aged liquor, guiding the healthy and orderly development of the aged liquor market, so that home has old wine and taste of old wine becomes the quality expression of a better life in the new era.

"Old Wine Appraiser" escort

Entering the "Fourteenth Five-Year Plan", China's liquor industry has entered an accelerated period of industrial transformation and quality upgrading, aged liquor has become synonymous with excellent quality, more and more consumers have begun to collect old wine, taste old wine, study old wine, "save new wine and drink old wine" is becoming a new liquor consumption fashion.

Relatively speaking, old wines before the 1990s have entered a period of depletion. With the diversification of consumer access channels and the guidance of new media information, the price of old wine is becoming more and more transparent. The entry of a large number of mature players and investors has continuously promoted the field of old wine collection into the new decade of great changes.

As an independent link in the ecological chain of old wine collection, identification has increasingly highlighted its indispensable importance. As a professional skill, it requires a lot of practical experience to accumulate continuously. Appraisal technology and appraisal methods are also changing with each passing day, and the value of old wine appraisal experts is also more prominent.

The combination of appearance identification and sensory evaluation, observe the overall appearance and pulp, whether the wine label is clean and complete, whether the location of the wine line meets the standard, whether the sealing film is complete, whether the metal cover is ruled, whether there is a problem of pry cover, the change of dynamic flower stacking, and the assistance of hearing and taste, etc. The combination of appearance identification and sensory evaluation, the rigor of the process is no less than that of Chinese medicine's "look, smell, ask, cut".

Sponsored by the Famous Wine Collection Committee of the China Liquor Industry Association, the "China Aged Liquor Appraiser Training Class" is a professional course for the majority of famous wine collectors and practitioners in the field of old wine. Including liquor history and culture, brewing technology, tasting techniques, true and false identification and value evaluation. Rich in content, combining theory and practice, it is well received by the majority of old wine lovers. Since its inception, more than 1,000 people across the country have participated in the training and passed the assessment, and obtained the certificate of "China Aged Liquor Appraiser".

"Old wine home" IP creation

Old wine, not only has the material characteristics of the wine itself, but also the spiritual connotation it has formed in the passage of time, and it is also a historical witness to the development and evolution of each famous wine.

In recent years, the Famous Wine Collection Committee of the China Liquor Industry Association has also carried out a number of old wine appraisal activities and accumulated rich experience. At the same time, it has also been committed to exploring how to form the identification of aged wine into a profession and profession, and the IP creation of "old wine home" is the specific implementation and landing of this work. More and more old wine lovers, through participating in this activity, deeply experienced the unique charm and inheritance value of old wine.

Song Shuyu, chairman of the China Liquor Industry Association, once said poetically that old wine is the bearer of the years, the container of time, the chapter of culture, the persistence of feelings, the return of value, the accumulation of years, and the expression of art and the symbol of aesthetics. There is old wine at home, a better life will have more happiness and expectations, and drunken time will also have more poetry and elegant rhyme. Facing the future, the beauty of the quality culture of aged wine and the beauty of time art will surely enter the homes of ordinary people, bloom dazzling brilliance in the fireworks world, and add a fragrant expression to cultural self-confidence.

In the future, the China Liquor Industry Association will continue to lead the old wine market through the batch appraisal of several famous wines and old wines, the development of systematic appraisal training, and the implementation of appraisal standards, purify and standardize the old wine market, establish a positive and civilized industry ethics, improve the level of wine collection and appraisal, promote the integrity of wine trading, serve consumers who love old wine collection, guide consumers to appreciate the quality and culture of famous wine and taste old wine, and promote the sustainable and healthy development of China's wine industry.

Each bottle of old wine is a witness to an era, which treasures fragments of Chinese memories from generation to generation; Every drop of mellow fragrance is a record of history, containing the past and the future.

The old wine is authentic, so that the old wine collection is more secure and valuable.