Yanghe Tiger Year Zodiac Wine Hot Pre-sale, Why a "Tiger" Hundred Responses?

Approaching the peak season of liquor sales at the end of the year, zodiac wine, as a product with a strong cultural meaning of the New Year festival, is the protagonist of the game. A few days ago, the high-profile Yanghe Tiger Year Zodiac Wine finally unveiled the mystery.

Since December 24, Yanghe Tiger Zodiac Wine has opened pre-sale in Yanghe Official Mall, the official flagship store of major e-commerce platforms, and the Dream Enjoyment Custom Mall, attracting the attention of the industry, famous wine collectors and many consumers. So, what are the unique features of Yanghe Tiger Zodiac Wine that are worth getting started by merchants and consumers? What kind of values does this wine embody?

| this tiger is full of flavor!

In traditional Chinese culture, the "tiger" is a symbol of energy, vitality, justice and solemnity, and the "tiger culture" is one of the earliest totem cultures with origins. The "Caizhi Tiger" launched by Yanghe Shares also exerts the tiger element to the extreme in the design, and the design is inspired by the traditional handicraft cloth tiger selected for the national intangible cultural heritage project, the shape is simple and cute, and every detail is full of the unique charm of Chinese culture.

Yanghe CaizhiHu uses the red glazed porcelain of "a thousand kilns and one treasure" throughout the body, with the "king of flowers" peony as a decoration, with fine lines and veins, meticulous painting, full of charm, grace and luxury, showing the royal rich style. From the appearance of the design, the big peach stands upright with ears and the nose of the long-tailed fish in the sky, auspicious and more than enough, bringing blessings into thousands of households; the teeth crossed up and down, a "king" word on the top of the head, stand up to the sky, and bring courage to everyone. Under the domineering protection of the big tiger, two small and exquisite little tigers are attached to each other, with both wealth and wisdom, blessing their children and grandchildren, which means that under the protection of the god of life and "tiger", children can grow up happily. The Spring Festival takes this as a gift, which is not only to send blessings such as festivity, auspiciousness and success, but also to pass on and continue a culture.

"In those years, every family had a cloth tiger, and yanghe wealth and wisdom tiger evoked the memories of many people", "Yanghe zodiac wine, strong New Year flavor", "a zodiac wine that meets the aesthetics of Chinese", "Yanghe zodiac wine sold too fast, this year is ready to enter more goods"... The 68-degree cellar is fragrant and soft, 999 ml super capacity, set of traditional folklore, zodiac culture, gift collection and other characteristics in one of the Yanghe Caizhi Tiger, once launched, it has received the attention and love of countless consumers.

Some insiders said that Yanghe integrated traditional intangible cultural heritage with modern exquisite craftsmanship this time, and designed and produced the Tiger Year Zodiac Wine "Yanghe Caizhi Tiger", rich cultural connotation and product innovation concept, which is the core advantage of Yanghe to create Zodiac wine.

| behind the zodiac wine craze?

From the beginning of "Daji Sheep" in 2015, to the "Ruyi Monkey" in 2016, the "Golden Rooster Announcement" in 2017, the "Taiping Dog" in 2018, the "Dafuwang" in 2019, and then to the "Golden Rat Offering" in 2020 and the "Niuju Wufu" in 2021, Yanghe Zodiac Wine "arrives as promised" every year, and the product pricing firmly occupies the high ground of the market price of liquor for thousands of yuan, and each one has become the "explosive product" of the New Year gift and collection of that year.

On the one hand, such an effect can be formed because Yanghe Zodiac wine is the product of the combination of traditional culture and commodities, and the close combination of the two has produced the effect of "1+1>2". On the other hand, with the continuous upgrading of consumption, the high-end liquor market is also heating up. With the uniqueness of its cultural connotation, Yanghe Zodiac Wine has great collection value and gift value, and is generally welcomed by consumers.

Behind the popularity of Yanghe Zodiac wine is the rise of cultural liquor. As a national enterprise, Yanghe has always paid attention to cultural construction and cultural drive. Zhang Liandong, secretary of the party committee and chairman of Yanghe Co., Ltd., chairman of group trading, and chairman of Shuanggou Liquor Industry, clearly put forward, "The liquor industry is to consciously shoulder the historical responsibility of promoting China's excellent traditional culture, be the loyal inheritor and promoter of China's excellent traditional culture, adhere to the essence and original intention, use strength and innovation to create industry benchmarks, and use actions to shoulder the responsibility of Chinese brands." ”

In recent years, whether it is "Dream Blue M6+" (Fulu Shouxi), Dream Blue Crystal Edition Wedding Banquet Customization - Happy Eyebrows and other theme customization products, or the "Belt and Road" commemoration of major events in major countries, the "Wine Commemorative Collector's Edition" and the G20 Summit Wine Gift Box, all have a strong Chinese national traditional color. Yanghe, which "talks about the living" of traditional liquor culture, not only makes its personalized customized wine and cultural wine popular, but also makes its own high-quality development momentum full of momentum.

Some insiders said that in the eyes of the new generation of young people, the national tide and national style are no longer a symbol of old-fashioned and traditional, but an international cultural wave, a fresh way of life, and even an expression of self. Yanghe zodiac wine over the years has a good market performance, this year's Yanghe "financial wisdom tiger" burst point is more sufficient, I believe that the market demand will be more intense.