On the banks of the Yellow River, in the hinterland of the Central Plains;
The best of the best and the best. Collision of ideas, resonance of the same frequency;
Staggered and happy life.
On the afternoon of October 23rd, the "Time to Brew tasting" Shede Wisdom And Old Wine Feast (Zhengzhou Station) was grandly opened by the owner of Shede Wine. It aims to use wine as a medium to taste the philosophy with guests from all walks of life and carry forward Chinese wisdom.
This event is not only the second stop of the feast of wisdom old wine after Chengdu, but also a "spiritual dialogue" between the two fragrant bases in Sichuan and Henan.
On that day, the guests went to the mall to find the Yellow River culture, share the wisdom of giving, sit and talk about the Tao, the golden sentences are frequent, and the wine aroma and humanities are blended together, which can be called a top spiritual feast of wisdom and life!
Make friends with time
The culture of "willingness" is a philosophy, but also a kind of overall situation and big vision
Wei Wei, vice president of Shede Liquor
"Willing to give two words, rough and simple, but in fact it condenses the essence of China's 5,000 years of civilization wisdom." Wei Wei, vice president of Shede Liquor, began to talk about it.
Wei Wei believes that, first of all, giving up is not only a philosophy of self-achievement for the elite in today's society, but also a kind of Chinese wisdom for the country and the people. In ancient times, there was a great Yu Zhishui seven times through the door, and finally a hundred rivers returned to the sea, and recently there was a "Belt and Road" policy to share China's development dividends and build a great cause for the future development of Asia and Europe. From ancient times to the present, it has been a precious spiritual wealth of the Chinese nation and a long-term development path precipitated by countless predecessors.
Secondly, for individuals, willingness is also a kind of self-confidence. In the face of pressure, only confident people can grasp the scale of giving and gaining, make correct judgments, and succeed.
Giving wisdom at this time is a kind of big picture view, big vision. "Only when we have the overall situation and a clear goal can we calmly deal with the gains and losses of one city and one place and achieve the final victory; only when we have a big vision in our eyes, can we take the initiative to meet changes, lower our view of local victories and defeats, and move toward success."
In fact, the liquor industry has always been a "big picture view" and "big vision" to achieve the unity of knowledge and action.
In the early 1970s, the liquor industry resolutely gave up the opportunity of short-term profits and stored high-quality base wine in batches; put forward the concept of "ecological winemaking", and made every effort to build an ecological winemaking industrial park, just to brew a cup of high-quality old wine; in 2019, in order to cope with a new round of market demand for quality, the liquor industry conformed to the launch of the old wine strategy, through the dissemination of old wine culture, the strengthening of the old wine brand, the promotion of old wine products, the guidance of old wine consumption, and the evolution of the relationship between manufacturers, to achieve a leap in the brand value of old wine.
"In our eyes, in fact, there is no absolute willingness and gain, our goal is to be friends with time, with the highest quality, with thousands of confidants, in the ingenuity of the old wine, enjoy the peak taste and willing wisdom of the win-win situation!" 」 Wei Wei said.
Trace the roots
The perfect combination of "six willingness" and the Yellow River culture
Near the Yellow River, china is known, and the central plains are wu huaxia. The Yellow River gave birth to Chinese wisdom and nurtured the sons and daughters of China.
The Feast of Wisdom and Old Wine (Zhengzhou Station) invited Ge Jianxiong, a professor at Fudan University and a famous Chinese historical geographer, as a special guest to read a speech with the theme of "Why the Yellow River is the Soul and Root of the Chinese Nation". From the natural environment to the contact history of the text and then related to economic development, Professor Ge Jianxiong talked freely about the sacrifice and gain, tracing the soul and roots.
Ge Jianxiong, professor at Fudan University and famous Chinese historical geographer
In his speech, he proposed that today's Chinese people recognize the Yellow River Basin as the root of the nation, and the reason is that the Yellow River Basin continues to export advanced productive forces and advanced culture to the outside world. When the sons and daughters of the Yellow River moved out, a large number of people of different ethnic groups migrated to the Yellow River Basin. "In the process of mutual learning and mutual integration, the cultures of all nationalities have always taken the essence and discarded the dross, so that the Yellow River Basin has become a melting pot of the cultures of the people of all ethnic groups, and gradually melted out the splendid and brilliant Chinese culture, and this spirit of 'giving up and letting go' has continuously driven the Yellow River culture and Chinese culture to this day."
The wisdom of Shede in the Chinese Yellow River culture is perfectly consistent with the "big picture view" and "big vision" of the Wine Industry. On the same day, when talking about business operations, Wei Wei introduced the "six willingness" of Shede Wine:
· Willing to innovate, the industry is the first to put forward the concept of ecological winemaking;
· Willing to time, 43 years only to achieve the old wine brand, the country's leading;
· Willing to discipline oneself, be the first merchant in China to propose the double year label of altar storage and filling;
· Willing to invest, strive to build China's first ecological winemaking industrial park;
· Willing to adhere, the original "Six Grains Fragrant Process", brewing a mellow, sweet, clean, harmonious high-end liquor;
· Willing to spread civilization, let "willing to" become a unique cultural brand.
Although separated by time and space, the business philosophy of Shede Liquor Industry echoes with the Yellow River culture.
On the Wisdom of China
The leading coffee frequency "cue" is willing to give up the wine industry
A person's life is composed of countless choices, persistence or abandonment, compromise or struggle, when the benevolent see the benevolent, the wise see the wise. On that day, the forum of "From Traditional Chinese Culture to Contemporary Chinese Wisdom" invited leading elites from all walks of life to share their interpretation of "willingness" with their personal experiences and insights. The reporter also noticed that during the exchange, many guests mentioned the liquor industry.
"The wise man of willingness is a good example of the interpretation of willingness." Zhang Tao, director of the Phoenix Financial Channel, cut in from a small mouth and went deep and simple. Although the guests of the Wisdom People Program do not belong to the same field, the spiritual core behind them is the same when they face the future of life, their careers and the choice of the times.
Yang Qing, a famous media person, the former editor-in-chief of Dahe Bao, and the current member of the advisory committee of Henan Daily Newspaper Group, made a diversified interpretation of "willingness" from the perspective of wine culture. First of all, let the best wine be given to the guests to drink, which is the most basic wisdom of the house.
Zhang Yu, a well-known writer and former chairman of the Henan Writers Association, mentioned that he had visited the Shede Distillery, and what shocked him was not the high-end and gorgeous infrastructure, but the rich aroma of wine pervading the factory and the serious and responsible attitude of the winery workers.
"For wine companies, only by taking their own wine seriously, customers and the market will give you returns, and once you waste this trust, you will eventually be abandoned by customers and the market." Zhang Yu said that the wine industry has made a choice through practical actions, and its prospects are unlimited!
Give up or wait
On the wisdom and determination behind good wine
The praise of many guests for the wine industry is not in vain. In fact, the word "willing" has long been deeply rooted in the genes of the wine industry. At the forum, Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company, told two little-known behind-the-scenes stories, which made people sigh with emotion.
Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company
The first of these stories is related to shedding wine to build China's first ecological winemaking industrial park. There is no doubt that Shede is the first wine company to propose the concept of ecological winemaking, whether it is ecological water purification, or ecological brewing, ecological raw grain, ecological cellaring, and then to ecological packaging, and strive to be perfect in all aspects, so a lot of manpower and material resources have been invested.
The second story is that since 1976, the wine industry has stored the best original wine in the old wine cellar year after year. Around 2012, there was a round of popular liquor, and some distilleries came to the company hoping to buy these original liquors at a high price, but they were decisively rejected. It is also this kind of confident refusal that the liquor industry has today's strong original wine capital, after all, the flow of water does not compete for the first, the contention is endless.
Peep at the leopard with tubes. The willingness of the spirit as the basis of the willingness of the wine industry, after countless abandonment and waiting, to get this bottle of old wine brewed over the years, whether from a material or cultural point of view, this is a bottle of willing wine that truly contains time precipitation.
Create multiple large-scale cultural IPs
Shede Liquor industry to transmit Chinese wisdom, promote Chinese culture, divergent Chinese charm
A truly vital enterprise must have its cultural roots and spiritual beliefs;
An enterprise with a real sense of responsibility must have its historical mission and the responsibility of the times.
Over the years, in addition to brewing a bottle of good wine, Shede Wine industry has also continuously shared the philosophy of Shede, empowering the brand, and also sharing the spiritual feast and spreading cultural power.
In 2017, Shede Liquor industry and Phoenix Network jointly created a series of columns of "Shede Wisdom Figures", which had in-depth dialogues with contemporary pioneers, led the audience to explore the wisdom of Shede, and precipitated a large-scale high-end IP with unique "Shede" cultural characteristics.
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By July 2021, the Shede Wisdom Old Wine Feast opened in Chengdu and has gone through two stops so far. The event can be said to be an offline derivative version of "Shede Wisdom People", or it will become another super cultural IP of Shede Wine.
Cup by cup, between the willing;
With wine as the medium, the essence of the country is exhausted; time is brewed, and the country is vast.
Shede Liquor Industry uses "Shede Wisdom" as the core to achieve a high degree of combination of brand spirit and national spirit, highlighting national self-confidence, and passing on Chinese wisdom, Chinese culture and Chinese charm!
Because of firm belief, so persistence; because of responsibility, so inheritance; because of the mission, so struggle. In the future, the feast of old wine will continue to be in 8 cities across the country, with 8 different themes, inviting elites from 8 different fields to carry out in-depth high-end dialogues. The story of reluctance will never stop. The future can be expected, and it is not finished to be continued! (Source: Grand River Newspaper)