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Qilu Network Lightning News, September 20, the Mid-Autumn Festival is approaching, located in Linyi City, Hedong District, the intangible cultural heritage - traditional handmade "Autumn Fragrant Mooncake" production base has entered the golden season of mooncake production and sales. Here, 600 workers are busy processing and making mooncakes and serving the festive market. The mooncakes they produce cover Shandong and even northern Jiangsu and are favored by consumers.
Autumn Mooncake is filled with fresh sweet potatoes, pumpkins, chestnuts, hawthorns, sesame seeds and other high-quality agricultural products, which are soft and delicious. In 2014, Qiuxiang mooncake became one of the favorite mooncakes in Linyi and even Shandong people, and ranked among the "Shandong Time-honored Brands". In the eyes of Linyi people, it is not only an indispensable gift cake for wedding ceremonies, but also an "old-fashioned inheritance" that carries the taste of hometown.
In the Spring Festival of 2019, Qiuxiang Mooncake was invited to Beijing as a time-honored brand in Shandong to participate in the "China Time-honored Brand, Forbidden City Grand Annual Exhibition" activity. In the exhibition activities, Shan Jixiang, the sixth president of the Palace Museum, put forward a new concept for the development of the old brand: the old brand, the positive youth. This has caused Liu Jien, the fourth generation of inheritors of Qiuxiang mooncakes, to think, "We have inherited 95 years of time-honored mooncakes can not lie on the merit book to eat the old, we should continue to innovate." “
Rejuvenating the "long-established" mooncake enterprise has become a problem that Liu Ji'en and his employees are committed to studying. After groping, he researched a new flavor of mooncake filling, while retaining the traditional flavor to the greatest extent, he explored the unique flavor that is more suitable for modern people. "We have researched a new flavor mooncake that the post-70s and post-80s prefer to eat hawthorn filling, baked sweet potato filling, apple filling, they like to eat it, they will take it home to their parents to taste, we need to find an empathy point." Liu Ji'en told the Lightning News reporter.
Not only improving the mooncake filling, Liu Ji'en and his employees also continue to explore new models of mooncake sales, through online live broadcasts and other forms, Qiuxiang mooncakes have gained popularity throughout the country, and sales have greatly increased.
Let people eat healthier and more delicious mooncakes is the concept that Liu Jien has always adhered to. Engaged in food processing for 39 years, he has always insisted on the process of excellence, strict control of the production process. "I grew up learning from my father and my grandfather's older generation of craftsmen, and their dedication and serious spirit have always inspired me, and our original intention of engaging in the food industry cannot be changed for a hundred years."
Lightning News reporter Yu Ming Ding Zhennian reported