From China to the world, Lee Kum Kee's golden plaque has become more and more dazzling, and has become an iconic brand of Chinese cuisine. While meeting the needs of consumer tastes, Lee Kum Kee continues to try, develop new products and enrich categories.
In the Lee Kum Kee family, there is a very classic quality management formula - "100-1 =0", which refers to a hundred things, as long as one thing is done wrong or not done well, it is equivalent to doing it in vain. In the production process, the quality problem cannot be compromised, and the slightest mistake will also lead to a final result of 0 points.
Each bottle of small products, from raw material selection to put on the table, behind there is a huge quality management team in operation, the production process through more than 30 processes, more than 200 quality monitoring points. The Lee Kum Kee family implements "from farmland to table" control, from planting procurement, raw material transportation, food processing, distribution logistics to shelf sales, every link is recorded. If there is a problem in one link, Lee Kum Kee can quickly trace it back to the source of the product and quickly deal with it.
The inheritance of Chinese taste requires the exchange of food and heart, and the adherence to taste and Tao. The Lee Kum Kee family has always regarded quality as its own lifeline, has always pursued high quality, and with the quality concept of "exceeding the standard" and "100-1=0", it has laid a solid foundation for food safety at all costs and material resources, and has become an industry model.
It is understood that the Lee Kum Kee family launched the "Thin Salt Soy Sauce", selected non-GMO soybeans and treated by advanced technology, adding uniodized salt, and the salt content of the product was reduced by 30% compared with the Lee Kum Kee SelectEd Soy Sauce. The Lee Kum Kee "thin salt taste is very fresh" as a special grade soy sauce product, the selection of non-GMO defatted soybeans and wheat as raw materials, amino acid nitrogen per 100 ml of products greater than or equal to 1 gram, compared with Lee Kum Kee selected raw salt reduction of 25%, but the umami taste has not decreased, so as to gain the favor of consumers.
Starting from the high-end oyster sauce led by The Old Zhuang Oyster Sauce and fortuna Oyster Sauce, Lee Kum Kee has increased product visibility with a simple formula without adding preservatives, which shows that "salt reduction" is not the end of Lee Kum Kee, and there is a greater ambition to excavate and explore the concept of "great health".