Hunan is a very important winemaking region in China. Nan has always been a place where China is rich in famous wines, and has a long history of winemaking. For example, Qu Yuan mentioned the ancient wine of Hengyang in the "Chu Ci"; the wine produced in Wuling was favored by Tao Yuanming.
According to statistics, in 2020, the wine production of Hunan Province was 133138.83 kiloliters, ranking twelfth in China; five domestic famous wine selections, Hunan Province has four national famous wines on the list; Hunan Province is a major domestic liquor consumption province, liquor market capacity of up to 27 billion, ranking seventh in China.
However, when it comes to what Hunan baijiu has, most people shake their heads. In fact, there are many good wines in Hunan, the most prominent of which is drunkard wine. What kind of scenery has there been as a former alcoholic wine?
First of all, it is original. Among the 12 major aroma types of Chinese liquor, fu tulip is the original liquor of the drunkard, the so-called two are both, the three are complex, and the tulip is the characteristics of the liquor that has both strong, clear and sauced liquor, a mouthful of three spices, the former strong, the middle clear, the later sauce.
Alcoholic liquor has won the gold medal of the Bordeaux World Liquor Expo in France, the gold medal of the World Liquor Expo in Brussels, Belgium, the gold medal of the first China Food Expo, the gold medal of the National Light Industry Expo, the gold medal of the Beijing International Economic and Trade Expo, the gold medal of the China International New Product and Technology Expo and the gold cup award of the typical style of Chinese liquor, and has won the titles of "China's Top Ten Cultural Wines", "Domestic Fine Products", "China Famous Brand Consumer Goods", "World Famous Brand Consumer Goods" and so on.
The predecessor of the alcoholic liquor was the Jishou Distillery, which was established in 1956, and at that time it still made wine from sweet potatoes as the raw grain. By 1983, after the famous calligrapher and painter Huang Yongyu was invited to visit the Jishou Distillery, he suggested that the wine should be famous and the quality and packaging must be changed. So Huang Yongyu personally designed and created the current drunkard bottle, and with the text: "Drunkard back drunkard, a thousand pounds is not too much, drunkard drinker, a thousand cups will not be drunk, drunkard out of Xiangxi, trickle through the miles" famous sentence.
In the early 1990s, the liquor can be said to be proud of the spring breeze, the product supply is in short supply, and the revenue profit and pricing have far exceeded Moutai and are second only to Wuliangye, and the industry ranks second. CCTV with a sentence "drunkards drinkers, a thousand cups will not be drunk", the name of drunkard wine spread throughout the country.
But why is it that the nationality is now unknown?
First, because of the plasticizer exceeding the standard incident, in 2012, the drunkard liquor was detected as a plasticizer, and the alcoholic liquor, which had a bright future, was beaten into the cold palace.
Second, there are problems with internal management. After several changes of ownership, the manager does not care about production, sales will not be professional, and even the last cost of more than 700 million yuan on credit to the supplier can not be recovered, and the management is very chaotic.
Third, it is now acquired by COFCO Group, although the performance is slowly picking up, but due to the fierce competition in the liquor industry in recent years, the liquor industry is also struggling.
In this way, the development experience of alcoholic liquor is also very bumpy, and I hope that alcoholic liquor will learn lessons in the future, pay more attention to the quality of the liquor itself, do a good job in management and operation, and let Hunan liquor truly be revived!