On January 15th, the launch conference of Guizhou Green Wine "True Vintage" Old Wine was launched in Kaili City, Guizhou Province. Since then, the "true year" family of the liquor industry has added another member of the strength faction. As a solid strategic partner of Jiangsu True Vintage Company (Guizhou Alcohol, Zhijiang, Qingjiu), Lutie Media had the honor to witness this butterfly transformation event of Guizhou Qingjiu.
The governments of Qiandongnan Prefecture and Zhenyuan County personally attended the scene to help the release of guizhou green wine new products, and praised the development speed of Guizhou green wine after the reorganization in poetic language, as well as Zhu Wei's foresight and courage and wisdom.
Pan Yufeng, chairman of the CPPCC In Qiandongnan Prefecture, Guizhou Province
Long Jiasheng, vice chairman of the CPPCC Qiandongnan Prefecture committee and secretary of the Zhenyuan County CPC Committee
Guizhou Green Wine has ushered in a new opportunity through restructuring, and the listing of the real vintage old wine series is a landmark event for the revival of Green Wine. The new products released by Guizhou Qingjiu include three old wine products of the real year 3 years, 5 years and 8 years, all of which are sauce-flavored liquors, and it is reported that they will be aimed at the range of 400-1200 yuan. This series of products takes 100% real vintage old wine as the value anchor point, adheres to the characteristics of "real year", adopts pure grain solid fermentation process, and the wine body is zero additive, real vintage old wine. In terms of appearance design, the three products closely follow the word "Qing", respectively, using three shades of shadow green, bamboo green and dark blue to distinguish different years, and the bottle body pattern uses elements such as Qingshan, Qingyun and Qingshui to highlight the natural features of Guizhou.
The precise upgrading and gorgeous butterfly changes of Guizhou green wine have allowed more people to see the value of "real vintage" old wine and Guizhou green wine brand. Zhu Wei, who has only been in charge of Guizhou Qingjiu for 64 days, walks more and more calmly.
"Although it is only 64 days, it is indeed remarkable", Zhu Wei summed up the changes in green wine in 64 days from 6 dimensions:
1️⃣ The popularity of the green wine brand continues to increase. In the past two months, the attention, popularity and popularity of the Green Wine brand inside and outside the industry have continued to grow. The four words of Guizhou green wine have increased their popularity by 186% in the past month;
2️⃣ Guizhou Green Wine Real Vintage Old Wine Series New Products Released. In just two months, Qingjiu has fully completed the development and listing of new products, and the products have become the focus of attention in the industry, whether from the inner main body or the external packaging;
3️⃣ Marketing team in place quickly. In two months, more than 1,000 provincial managers and branch managers of Guizhou Qingjiu were recruited, while the actual recruitment target was only 45 people, and the "25:1" recruitment ratio showed the strong suction of Guizhou Qingjiu on talents. It is worth mentioning that many of these talents come from excellent enterprises such as Maotai, Wuliangye, Luzhou Laojiao and so on;
4️⃣ Large-scale business cooperation was reached ahead of schedule. This is a concrete embodiment of the green wine model, that is, the industry-wide equity players who have formed the green wine platform. Originally planned to complete the assembly in three months, in fact, it took only 9 days to complete the investment signing of 30 large business alliance enterprises;
5️⃣ Investment promotion services for new products landed. Although the listing of the new Guizhou Qingjiu True Vintage Series has just begun, so far, nearly 30 distributors have chosen to sign a contract in advance without seeing the product;
6️⃣ Market sales synchronization starts. In addition to the return visit of the equity dealer and the signing of the new product distributor, the old products of Qingjiu have gradually been recognized by the market in the past two months. The data shows that in the past two months, the distributors of old products have paid for more than the sum of January to November 2021.
Zhu Wei gave a speech at the press conference
At the scene, Zhu Wei once again reiterated the market value target of 600 billion yuan of green wine, "We have blown a big bull on the whole industry and the whole society, saying that we will use ten years to achieve a market value of 600 billion yuan of green wine." So today two months have passed, here again and everyone solemnly emphasize and promise such a goal, we have not changed now, and will never change in the future", he invited many partners to work together to move towards this goal.
It is reported that before the official release of the new guizhou green wine, Hubei dealers have made light boxes in the clubhouse; Hainan dealers have made good green wine promotional gifts; Henan dealers have begun to send friend circle advertisements... It can be seen that distributors around the world are full of confidence in the three new products of Guizhou Green Wine.
Source: Zhu Wei's headline number today
Zhu Wei also revealed the "expectations" of Guizhou Green Wine: "Guizhou Green Wine has a long corporate history, special production area advantages, strong old wine resource reserves and the same sauce wine gene, so that many distributors are optimistic about green wine, providing a solid foundation for enterprises to do a good job in real vintage old wine." "
As more and more enterprises join the "real vintage" track, Zhu Wei said that in the future, Guizhou Alcohol, Zhijiang Wine, and Guizhou Green Wine will unswervingly practice the product positioning of "True Vintage" and become the promoter and leader of this trend.
As a national traffic lightbox media network operator, Lutie Media covers China's TOP50 high-speed rail hub station and throughput TOP20 airport, focuses on the "head", locates the high-quality media in the core space, and with the scarcity and exclusivity of the lightbox media, it has continued to help realize the brand value for many years, and is highly matched with the communication needs of Jiangsu True Year Company (Guizhou Alcohol, Zhijiang, Green Wine).
Therefore, in September 2021, Lutie Media officially became the first strategic partner of Jiangsu True Vintage Company (Guizhou Alcohol, Zhijiang, Qingjiu) in the advertising industry to help the continuous improvement of the popularity of "real vintage" old wine.
Signing ceremony
More sites are being unveiled
The creation of brand power must be a long and bumpy road, but it can also play a long-term and far-reaching impact on product marketing, which has become the underlying logic of the wave of the liquor brand "winning" war era, and also the solid foundation of Zhu Wei at the helm of the green wine conquest of the country.
The release of new products is only the first step of Guizhou Qingjiu's conquest of the whole country, in the future, Lutie Media looks forward to exploring more brand upgrade possibilities with Jiangsu True Vintage Company (Guizhou Alcohol, Zhijiang, Qingjiu)!