How did the legend beyond Moutai decline?
Hello everyone, I'm the old wine merchant sweet keeper
There is a wine with no history, no background, just by burning the sweet potato with dried sweet potatoes, it can crush Maotai in terms of unit price and profit, do you believe it? In fact, it is drunkard wine, so why did the drunkard who was full of spirit in the past go into decline?
I'll take a minute to share with you the story of the drunkard
To say that this drunkard once brilliant, indispensable to the factory director Wang Xibing and Huang Yongyu master behind the efforts, one to do the formula, one to do the design, to jointly promote the hometown wine, the drunkard jumped into one of the top ten cultural liquors in China, and even said that more than 80% of the income of the Xiangxi prefecture government comes from the Xiangquan Group, if it is developed according to this trend, the head position of the liquor is now uncertain and has to be re-ranked
However, this state is not very assured of this money bag, so 50 officials of all sizes were delegated, rushing to the national market to help liquor companies sell, but the price system was a mess, the most outrageous thing is to give suppliers more than 700 million yuan on credit, and finally the cost can not be recovered, which shows how chaotic the management was at that time, and finally opened the factory director with a big hand
Since then, Xiangquan Group has become unrestrained, constantly drawing blood from the listed drunkard liquor, making money for various diversified investments, playing water and listening to the sound, and then successively found two factory directors, the second factory director is also thinking of finding buyers for the distillery, in 2002, the Successful Group acquired the shares of the liquor, and in 2004, Chairman Liu Hong became the family, but at that time, Liu Hong was also caught off guard, and the only contribution was to invite Huang Yongyu out of the mountain again and design the high-end liquor of the liquor
In 2005, the alcoholic's revenue was 248 million yuan, the loss was 290 million, the debt could not be cashed, and the drunkard was sued in court. Later, in 2011, China Sugar settled in the drunkard, and the drunkard gradually recovered its vitality, but in 2012, there was a plasticizer incident, which allowed the drunkards to return to the pre-liberation period overnight, and it was not until 15 years that COFCO became the main alcoholic, and the drunkards became rosy again.
It seems that the drunkard is about to shine again, but whether it can be re-ascended to the top is unknown, what do you think of the drinkers?