The drunkard released the "one-three-four, nine-one-nine" sales strategy

From December 2 to 3, the 2021 annual marketing summary and planning meeting of the alcoholic liquor was held. At the meeting, it was said that in 2021, the liquor has achieved the development of "beyond the same period, beyond history, beyond budget, beyond expectations, and beyond the industry" in terms of sales performance and growth rate.

For future development, Wang Zhe, deputy general manager of Liquor Co., Ltd., general manager of the sales management center of Alcoholic Xiangquan and general manager of the internal reference business development department, released the sales strategy of "134, 919":

First, we must adhere to one direction and create the first brand of Chinese cultural liquor;

Three strategic support points, strengthen the base market, break through the highland market, and deepen nationalization;

Fourth, the four major directions are upgraded to achieve brand value-added, product value-added, market increment, and customer profit increase;

Nine is the nine core strategic guidelines, namely the core product strategy, the core market strategy, the excellent business layout strategy, the store construction strategy, the circle marketing strategy, the base market building strategy, the highland market building strategy, and the in-depth national breakthrough strategy;

One is to build a trusting team;

Nine is the nine self-confidence of the bull group, rich culture, image construction, efficient service, fine management, excellent business layout, maintenance of prices, to build the core, team execution, and expand the circle to be confident.