Steve Jobs, Cook: He taught us all how to fly

The Paper's reporter Zhou Ling

On October 5, on the 10th anniversary of the death of Apple founder Steve Jobs, Apple's official website launched a special commemorative homepage.

During Jobs's time at the helm of Apple, he brought a number of classic products including the iMac, iPhone, iPod and iPad. Ten years ago, on October 5, 2011, the day after the iPhone 4s phone was officially released, Steve Jobs died of pancreatic cancer.

Jobs memorial video on Apple's official website

The photos and videos on the memorial page record the words and moments of Jobs's time at the helm of Apple. For example, Jobs released the personal computer Macintosh, the first generation of iPods, the first generation of iPhones, the thin and light notebook Computer Book Air and many other classic scenes. Jobs also said that people who buy Apple computers are not just to complete their daily work, but to find ways to change the world.

Also on jobs' 10th anniversary page is "A Letter from Steve's Family."

In the past ten years, we have worked hard to be strong with sad thoughts,

What soothes the deep pain is the growing feeling of him in my heart.

Each of us has sought our own solace,

But the love for Steve, and everything he has taught us,

But it was like a signpost to a good place, and we finally came together.

Steve is brilliant, and his words and deeds still make us feel the same way.

He made us know to open our hearts to embrace the beauty of the world,

Be curious about new ideas and think about the landscape behind the corner.

The most important thing is to always be humble and curious with a beginner's mentality.

Today, we still learn to look at many things from his point of view,

But he also taught us to have our own vision.

He gave us the talents of life and benefited us a lot.

One of our greatest consolations,

It's the beauty of everything in front of us that reminds us of Steve.

As large as a lush hillside, as small as a well-made artifact,

We can't help but remember his spirit.

Even in those years of suffering from illness,

He also always believed in the beauty that exists in life.

We miss him a lot. No amount of recollection is enough to express the thoughts in my heart.

Having a husband like him, such a father, is a blessing in our lives.

Apple's current CEO Tim Cook also sent an email to employees. Cook wrote: "Today is the 10th anniversary of Steve's death. It is a moment to celebrate his life and to reflect on the extraordinary legacy he left behind. Steve believed that 'passionate people can make the world a better place,' and that's the philosophy that inspired him to create Apple. Today, it still exists in our bodies. Steve was an extraordinary figure, but he taught us all how to fly. I miss him and I will cherish him forever. ”

Cook also reprinted the commemorative video on Weibo and said: "It's hard to believe that it's been 10 years, and today and every day is commemorating you." ”

Last year, in memory of Jobs, Cook said that great souls never die, and that it brought us together again and again, "Steve, you are always with us, and your memories connect us every day and inspire us." ”

On October 5, 2019, Cook posted that the most valuable resource for all of us is time. In 2018, Cook said in his memory of Jobs that he taught me and everyone the meaning of humanistic care.

In August 2011, Jobs resigned as CEO of Apple and was succeeded by Cook, and Apple has since begun the "Cook era". At one point, there was concern about whether Cook would have enough innovation to lead Apple forward. But it turns out that Jobs's vision is not wrong, in the decade after Jobs's death, Apple has developed rapidly, and the iPhone has always been Apple's biggest money-making weapon.

On July 28, Apple announced the results of the third fiscal quarter of fiscal 2021 through the end of June, with revenue of $81.41 billion, an increase of 36% year-on-year, net profit of $21.7 billion, and iPhone sales surging by nearly 50%, exceeding Wall Street expectations.

Editor-in-Charge: It's Winter