What comes to mind when you think of skunk mandarin fish? On June 23, Huangshan City held in Shanghai "Creative Huangshan Light up the Future" unveiled in Shanghai, this Huizhou traditional dish was mentioned many times, but not its color and fragrance, but mentioned that in a popular game, the stinky mandarin fish has become a two-dimensional character, wearing cute clothing and has a unique personality. "Let high-quality agricultural products and green food be more creative in design, which is what we want to promote in depth." Sun Yong, deputy secretary of the Huangshan Municipal Party Committee and mayor, specifically mentioned this when introducing Huangshan.
A city pitch usually requires attendees to sit in front of each other. However, the promotion event in Huangshan was arranged at the Yangtze River Delta Global Creative Design Competition, which not only had the city's immersive experience, award ceremony, and even street dance performances.
Why did Huangshan promote itself in this form?
As a recognized "scenic spot boss" in the tourism industry, Anhui Huangshan has long been a golden signboard for domestic tourism. However, in recent years, with the iterative upgrading of the tourism industry and the change of the structure of the travel population, Huangshan has inevitably encountered the confusion in the transformation and development - the pace of development has slowed down and the staying power is somewhat insufficient. Some think tanks have done research on Huangshan City, believing that Huangshan City has extremely superior natural resources and cultural resource endowments, but it has not done enough in terms of cognition and dissemination.
Ling Yun, secretary of the Huangshan Municipal Party Committee
"I think that for Huangshan, I hope to reach the triple realm - to see that Huangshan is Huangshan, to see that Huangshan is not Huangshan, to see whether Huangshan is still Huangshan." Ling Yun, secretary of the Huangshan Municipal Party Committee, explained that Huangshan is the best in the world, so "seeing That Huangshan is Huangshan"; but "Huangshan is not just Huangshan", Huangshan is a world cultural and natural double heritage city, with two national historical and cultural cities, Shexian and Yixian, with brilliant humanities and long emblems. "In the third realm, we hope that by promoting Huangshan, especially through creative Huangshan, we can showcase a fashionable, youthful and energetic new Huangshan and create an ecological and international tourist destination." Ling Yun said.
In the activity on the 23rd, "Creative Huangshan" became a key word. Huangshan City proposed to expand opening up with the pattern of creative innovation, operate the city with creative and innovative feelings, empower the industry with creative and innovative thinking, and promote the international business card of "Creative Huangshan" to run the Yangtze River Delta and move towards globalization.
Sun Yong, deputy secretary of the Huangshan Municipal Party Committee and mayor
"When you come to Huangshan, walking into a street will turn a page of history; stepping on a stone everywhere will touch a memory; quietly listening to the sound of a drop of rain will produce a creative inspiration." Sun Yong used poetic language to tell a development direction of Huangshan: Huangshan should use creativity, innovation and creation to stimulate the potential of resources and environment, and use market logic and capital power to promote industrial development.
How exactly does Huangshan plan to use creativity to attract young people? Some clues can be seen from the series of activities in Shanghai in Huangshan City. On June 23, the Huangshan Municipal People's Government and the Creative Committee of the Yangtze River Delta City Economic Coordination Committee signed the "Strategic Cooperation Agreement on "Linking Global Creative Resources and Polishing the Huangshan International Business Card", which will jointly build the Huangshan Branch Center of the Yangtze River Delta Creative Committee and the Fearless Creative Economy Yangtze River Delta (Huangshan) Research Institute, accelerate the promotion of the "Daoban" project of the tourism scenic road, create a new scene base for Internet celebrity punch card and live broadcast, explore and promote the digital upgrading of tourism and the new model of entrusted investment promotion, and promote the "pace" of Huangshan's "Shanghai".
On June 24, the Huangshan Municipal Party and Government delegation went to Yangpu Binjiang Public Space and Shanghai International Fashion Center to conduct a field trip to learn the advanced experience of creative economy industry development in Yangpu District. In the next step, Huangshan City and Yangpu District will give full play to the advantages of their industrial base and characteristic resources to promote mutual benefit and win-win results in the industry.
In September this year, Huangshan will hold the "Yingkesong" Cup Creative Innovation and Entrepreneurship Competition in Huangshan, China, and collect outstanding innovation and entrepreneurship projects from all over the country. "The creative economy is everywhere, Huangshan and Shanghai have a high degree of commonality in the perspective of the creative economy, we work together to create a new highland of the creative economy and promote the development of the creative industry." Sun Yong raised hope.
In an interview with reporters, Ling Yun mentioned a legend about the stinky mandarin fish. According to legend, during the Qing Dynasty, there were Hui merchants who bought more flesh and less thorns of mandarin fish to visit their relatives and honor their old mothers, but they did not expect that the road was hot on the way, and the mandarin fish emitted a peculiar smell. Hui Shang was afraid that the old mother would eat a bad belly, so he wanted to throw away the fish, but the thrifty old mother insisted on not allowing it. After being made into a dish, the mandarin fish smells smelly, but it tastes very fragrant, and the stinky mandarin fish "stinks and becomes famous". A famous dish of Huizhou, behind which there is also the century-old floating and sinking of Huishang and the traditional Filial Piety culture of China.
"We have too many treasures in Huangshan, which is rich in culture and art, and also a paradise for food and nature, and we must let these good things be fully displayed, revitalized and led the future through creative ways." Ling Yun said.
Column Editor-in-Chief: Kong Lingjun Text Editor: Kong Lingjun Image Editor: Shao Jing
Source: Author: Chen Shuyi