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Once upon a time, the sequel to the national drama seemed to be doomed to the fate of word-of-mouth on the street. disappointed again and again, making the audience wary of the "second season". But all this is self-defeating in front of "Celebrating More Than Years 2". From the moment the trailer was released, people's expectations were completely ignited. As the saying goes, "the fragrance of wine is not afraid of the alleys", even after five years, high-quality works still make people thirsty.
For the crew, the publicity work can be described as "". They understand that a high-quality first title is not enough, and that they have to work marketing to keep the enthusiasm of their fans rising. As a result, the drama and the leading actors can be said to be "spending money to the end" and "fighting hard", just to make this huge production costing tens of billions of dollars sell well.
Whether "Celebrating More Than Years 2" can "beat the chest and pause" and cause an uproar, marketing and publicity are definitely an important part of it. The drama can be said to have made a lot of "blood money" this time, pushing the marketing work to a new height. You know, today's audience has an incomparably sharp eye. Just a few stills and a few trailers want to bluff them? That's a fool's dream. Only by putting most of the publicity battle on the table can the audience be attracted willingly.
The first thing is the "sweeping the building" activity in which the crew invited all the leading actors. Needless to say, many viewers' previous criticism of Fan Xian, Lin Waner and other characters is not unreasonable. After all, many of their settings in the first season were quite surprising. But when these leading actors reappeared, they gave people the feeling that they were familiar with the people and the drama was familiar. Don't underestimate the word "familiar", this is exactly an ability that you must have if you want to impress the audience. The TV drama market is so huge, and the audience naturally won't cherish every drama and remember it in their hearts. But if the image of the actor has been deeply rooted in the hearts of the people, the "slow heat" effect is equivalent to holding it in his hands. Zhang Ruoyun and Li Qin, the two leading actors, enjoy this honor. Even though time has passed, their figures are still so familiar.
Not only that, but the current situation of several leading actors in the sweeping event is also eye-catching. Zhang Ruoyun is refreshing and neat, with clear muscle lines, and a calm and majestic expression between her eyebrows; Tian Yu, as a member of the green shirt, has a little fat but not saggy; As for the eye-catching, it should be Li Xiaoran. With delicate and fair skin and a slender and sassy body, how can there be a shadow of a middle-aged woman? Li Xiaoran, with her confident and calm charm, fully demonstrated the power of moderation to "return to the basics". This is really unforgettable compared to the blind admiration of "white, tender and exquisite" aesthetics in the entertainment industry today. No injections, no exposure, no fat, she is so natural and elegant, and it is not easy to become the focus of the audience without any modification!
In addition to the starring lineup, the marketing strategy of "Celebrating More Than Years 2" has many elites. The tour showed a lot of heavy content on Early Bird, but it didn't have too many spoilers. The stills on the set also achieved the "just right" amount of information - the court struggle was unobstructed, the sweet moments of CP were spared, and the addition of new characters also attracted a lot of interest. In the recklessness of the asano, fans couldn't control their excitement at all, so they had to guess the direction of the plot again and again. Let's take a look at the character creation of the second season, which is even more eye-catching. Lin Wan'er has changed from an intellectual and gentle lady to a "heroine attacker"; Fan Sizhen will completely let go of his confused image and transform into a "shopping mall general" who is proficient in the economy. On both sides of the government and the opposition, there are surprises to look forward to. In addition, the joining of powerful actors such as Wang Churan and Wang Xiaochen will undoubtedly bring a different fresh flavor to the second season.
When a drama achieves a bumper harvest of word-of-mouth and business, the audience's expectations for the cast will naturally rise. After all, everyone hopes that these "old friends" who have been with them for a long time can be as energetic and elegant as ever. For the leading actors of "Celebrating More Than Years 2", this is both a pressure and a motivation. After five years, will they be able to regain their former bravery? Such doubts are not without their doubts. However, when these old faces reappeared, we couldn't help but rejoice to find out: it turned out that everything was business as usual!
A sense of familiarity comes naturally. Zhang Ruoyun, Wu Gang, Tian Yu and others, without exception, are still in that steady battle. As if time had not left any traces on them, the appearance of the first season was well preserved. As the saying goes, "people are not like Qu'er, and Qu'er is no matter how old it is". When the audience sees this face again, they will be able to embrace a new adventure with a sense of remembrance. After "acquaintance", I took a closer look and found that the details of each person were completely different. For example, Guo Qilin, who plays the role of Fan Sizhe, looks "delicate" and "fat" five years ago. But this change has made his comedy potential more prominent. Once the image of "chubby doo" is combined with the funny industry, it will definitely give birth to more jokes.
As for Zhang Ruoyun, compared with the previous season, his image has become a lot "skinny". The upright and calm scholarly temperament is undoubtedly more in line with Fan Xian's personality. The crew has always been very careful in casting, and this time naturally has a deep meaning. With that said, we can't help but look forward to the upcoming second season. The original "old faces" certainly make people feel familiar, but if they just repeat the old pattern, wouldn't it be boring? There must be some new breakthroughs and attempts to make this drama full of stamina. Fortunately, the crew invited a lot of outstanding new faces this time, which added a lot of highlights and expectations to the whole work.
However, the most attractive thing this time is Li Xiaoran's appearance. As a well-known middle-aged powerhouse, the 48-year-old will undoubtedly add a lot of weight to this drama. And judging from her figure when she appeared, her charm can be described as "the opposite". There are often many stereotypes about "middle age". Most people think that the shape of middle-aged people will inevitably be out of shape, and their temperament will be much worse than before. But Li Xiaoran used practical actions to counter all these cognitions. Her standard melon seed face, slender posture, and delicate skin are superior even among young girls.
I have to sigh that Li Xiaoran, an actress, really knows how to treat her age. She neither deliberately embellishes herself, nor deliberately pursues the so-called "sense of refinement", but just plays an age-appropriate role in her true colors. On the other hand, many female stars today are desperate to pursue the so-called "back to basics", but they don't know that they have fallen into the other extreme. Some people do not hesitate to play "plastic surgery" and "medical beauty" methods in order to be young; Some deliberately create a "sloppy appearance", believing that this is "nature".
But Li Xiaoran is not like this. Her clean and decent dress, gentle and jade-like temperament, without any suspicion of pretentiousness, compares those so-called "back to basics" in minutes. In other words, she is the most natural and breathtaking middle-aged state.
And such a charm will "show off" as soon as it appears in front of the camera. Among so many young actresses with graceful figures, Li Xiaoran is still outstanding in figure. On this basis alone, she can become a "goal" for many young people. Not to mention, she will play Fan Xian's elder in the play, which is destined to add a lot of calm and majestic colors to the role.
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