On the canvas of youth, Yang Shumin used her design pen to depict a unique entrepreneurial path. Although this senior college student has not yet officially entered the society, her heart has long burned with a love for public welfare and a desire for entrepreneurship. On the road of pursuing her dreams, she continues to try, gain insight into the world from the perspective of design, and unlock a new chapter of public welfare from a unique perspective.
The Flame of Public Welfare: From Family Enlightenment to Social Action
On the road of Yang Shumin's growth, the fragrance of public welfare always accompanies her. Her parents were not only the first teachers in her life, but also the guides of her public welfare path. Their words and deeds are all conveying the concept of public welfare to Xiao Shumin. Since she was a child, she has participated in various charity sales, learned sign language, and connected with people in need, which gave her a preliminary knowledge and understanding of public welfare.
As she grows older, Yang Shumin's love for public welfare has become stronger and stronger. She actively participates in the public welfare activities organized by the school and practices the spirit of public welfare with her own actions. At the same time, she also found the perfect combination of "design + public welfare" in her study of design. She has come into contact with many design works of a public welfare nature, which not only inspired her design thinking, but also made her pay more attention to and think about social issues.
Before graduating, she co-founded "Geodewu" with her partner, a unique name that is the crystallization of Yang Shumin's philanthropic philosophy. She splits the pinyin of "angle" into "JI-AO-D-U", which subtly implies that everyone can become an "angel" for others under a different "angle". This concept not only embodies the spirit of mutual assistance between people, but also implies the harmonious coexistence of man and nature, man and society. The naming of Geodewood is not only an innovative expression of Yang Shumin's concept of public welfare, but also an attitude of life that she hopes to pass on to more people: "No matter what kind of environment you are in, we must help others with a positive attitude and make the world a better place because of our existence." ”
The germination of ideas: the integration of design and education
As a senior fan of script killing, Yang Shumin not only enjoyed the immersive game experience, but also noticed the restrictions on minors in the content of script killing, so she came up with the idea of "wanting to create a script killing that children can also play". After several iterations of the content, Yang Shumin and her team created the children's immersive scenario simulation project "The Adventures of the Academy of Magic". In this program, children can learn a variety of life concepts, habits and knowledge through role-playing. This innovative way of education not only improves children's interest in learning, but also has been widely recognized by parents and educators.
In addition to the children's immersive scenario simulation project, Yang Shumin is also looking at the world with a young mind, thinking about the relationship between man and nature. Influenced by Professor Wei, who spent a year with Yaya at the Memphis Zoo in the United States and studied wildlife medicine and nutrition, Yang Shumin realized that the zoo is not only a place for entertainment, but also an important base for wildlife conservation, popular science education and scientific research. "Entertainment is only a small part of the zoo's function, and more responsibility lies in protecting and disseminating knowledge about wildlife," she said. Therefore, she decided to use her professional knowledge and innovative thinking to integrate this concept into the design of cultural and creative products.
Inspired by the relationship between humans and the world, Yang Shumin has designed a series of wildlife-themed cultural and creative products, including illustrated postcards, eco-bags and T-shirts, each of which cleverly incorporates animal elements and is accompanied by a message to protect wildlife. She and her team are also working with Nanjing Hongshan Forest Zoo to develop a cultural and creative product for the 70th anniversary. "In the form of cultural and creative products, it tells the core role of zoos in ecological protection." At the same time, she also donated part of the proceeds to wildlife conservation projects to contribute to this public welfare cause.
The Inheritance of Public Welfare: The Power of Cooperation and Innovation
With the strong support of the Huangpu District Human Resources and Social Security Department, Yang Shumin and his team successfully applied for social insurance premium subsidies and pre-start-up guarantee loans, which provided a solid foundation for the team to take root in the fertile soil of Huangpu District. In 2023, the Geodewood team has achieved remarkable results in Huangpu District with the "Adventures of the Academy of Magic" project. With the support of the United Front Work Department of the Huangpu District Party Committee and many parties, the project, as a special guide script for the Huangpu District Children's Council, held a trial launch ceremony in "Yufuli" in Yuyuan Street, adding new vitality to the project of "Suggestions and Suggestions, Suggestions and Children's Travel". Through this activity, children can not only have fun in the game, but also learn the ability to express their demands, participate in decision-making, and supervise and evaluate, laying a solid foundation for their future development.
The Geodewood team also took the project to Huaihai Middle Road Primary School and gave special gifts to the primary school students. They combine advice with immersive simulation games to allow students to learn through entertainment, self-expression and social engagement. The event not only received high praise from teachers and students, but also established a three-year cooperation plan between GYODEWOOD and the school to jointly promote the development of a child-friendly society in Shanghai.
The story of Yang Shumin and Geodewood is a vivid demonstration of personal growth, social responsibility and innovation. They have redefined public welfare with "perspective", and proved that everyone can be a force for changing the world with their actions. With the continuous development of Geodewood, we also look forward to more innovative public welfare projects to blossom and overflow with fragrance.
Reporter / Song Mei
Editor / Huang Qianwen
Photo / Geodewood (Shanghai) Business Management Co., Ltd
Correspondent / Liu Yan
Information / Huangpu District Employment Promotion Center
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