365 days a year, when the biological parents are too lazy to cook, the supermarket will only wait silently at the next intersection. If the service industry wants to take a vacation, I am afraid that it can only wait until the end of the statutory holidays, but now everyone in this society is in 996, and only statutory holidays can have time to go out to make large purchases.
The New Year's holiday is definitely the first outlet of the supermarket industry, in the days when the market vendors are going home for the New Year, the supermarket can definitely give consumers half of the warmth, regardless of whether it is a connection gift, or food, clothing, housing and transportation, anyway, as long as you come to the supermarket, it is absolutely not possible to spend a hundred and eighty yuan.
There is a supermarket, you have to do the opposite, other people's homes are closed early on the evening of the Chinese New Year's Eve, Fat East is good, the Chinese New Year's Eve directly the whole store is closed, and this break is 5 days.
The money sent to the door is not earned, why is the boss of Fat Donglai so capricious?
Today, let's talk about this supermarket that doesn't make any money, and their magical boss Yu Donglai.
How many friends have never heard of the name Fat Donglai before the rainstorm in Henan?
In the face of the catastrophe, our national enterprises have interpreted what it means to be a writer and a country, and Hongxing Erke, which has gradually disappeared from everyone's field of vision, donated 50 million yuan in one fell swoop, which successfully caused a wild consumption among netizens across the country.
At the same time, another local private enterprise in Henan that also donated 50 million yuan also attracted the attention of many netizens.
Hongxing Erke is still a big ancestor, and Fat Donglai, a little-known small enterprise, will not really damage the capital chain if he suddenly takes out 50 million yuan? You must know that Xuchang and Xinxiang, the base camps of Fat Donglai, are also within the scope of this round of heavy rain, and they themselves are in the midst of disasters, so why should they be so generous?
The news reporters who heard the news directly found Yu Donglai, who was on the front line of emergency rescue and disaster relief, and everyone wanted to have an exclusive interview with this private entrepreneur.
Who would have thought that Yu Donglai would smile on his face, and his gestures were simple and polite, but as long as the interview was mentioned, the entrepreneur shook his head directly, and he would not be shy about being a ruthless person who could be in charge of the mall!
Under normal circumstances, most of the donations of money and materials are for a good reputation, not to mention refusing to find a door-to-door interview, if necessary, the corporate public relations department can even directly find a few media to come over, and the business leaders to have an in-depth negotiation, recall the past eventful years, and win the good impression of consumers.
Such an unconventional business CEO, let alone netizens, I'm afraid even reporters are seeing it for the first time.
As a result, the three words Fat Donglai officially went to the hot search.
I don't know if I don't check, and I'm shocked when I check it. This private enterprise, which is only confined to a third-tier town, is actually the most lucrative supermarket chain in China.
What's more interesting is that Fat Donglai's business territory is said to be big and small. It is said that its market share is too small, and it has single-handedly defeated Wal-Mart and Carrefour, and successfully occupied 60% of the market share of Xinxiang and Xuchang. But if you say that its business territory is booming, let alone going out of Henan, Fat Donglai has not even walked out of Xinxiang and Xuchang.
Why did a supermarket with such an astonishing profit not seize the national market?
According to the boss Yu Donglai, expanding the scale of the chain will inevitably lead to regulatory negligence. Fat Donglai's biggest core competitiveness lies in service, and the lack of supervision ability leads to the inability to guarantee the quality of service, but will smash the golden sign of its own decades of operation, such a business is really a money-losing business.
However, some netizens living in Xuchang and Xinxiang believe that once Fat Donglai goes out, its service model will definitely cause a dimensionality reduction blow to local supermarkets anywhere, so even if Yu Donglai has the intention to expand outward, market participants in other cities may not buy it.
Speaking of which, it is still inseparable from the word service, how special is Fat Donglai's service?
Can you believe it? There are as many as seven kinds of shopping carts in a supermarket, and the shopping carts are not commodities, is it really necessary to have so many kinds of shopping carts?
Don't care what you think, anyway, Yu Donglai feels it is necessary.
The old man's legs and feet are inconvenient, so the back side of the cart for the elderly is equipped with a wooden bench, as long as you are tired of shopping in the supermarket, you can sit down and rest for a while anytime, anywhere. It doesn't matter if you can't see clearly, this trolley is directly equipped with a magnifying glass for you to ensure that you can see clearly and eat with confidence.
There are strollers for children to sit on, and trolleys for small babies. These are all taken into account, not to mention the regular requirements of small capacity, large capacity, and super large capacity. Is it really necessary to make the shopping process so troublesome in about an hour? The operator does not feel troublesome, and the consumer has gained convenience, so why not?
For supermarkets, service is just the icing on the cake, what can attract customers and retain customers is ultimately the product itself, so what about Fat Donglai's products?
Not long ago, the media broke the news that Fat Donglai found that lettuce, leeks and other vegetables often have pesticide residues exceeding the standard when performing routine pesticide inspections. As a result, they removed all the products with excessive pesticide residues from the shelves, and truthfully informed consumers that the supermarket could do this, and customers would naturally be assured of buying with confidence.
When the epidemic was closed, many supermarkets had price fluctuations due to "force majeure", what did Fat Donglai do?
All vegetables and fruits are sold at the purchase price, and this private enterprise is really overcoming the difficulties with the local people.
In Fat Donglai, fish can be sliced directly, and watermelon can be cut directly into pieces. If you accidentally pick vegetables and fruits that are not too fresh, the staff in charge of weighing will see it and even take the initiative to remind you to change to a new one. With such a meticulous work attitude, the staff of Fat Donglai should be very tired, but why do they always have a smile on their faces?
Fat Donglai's core competitiveness lies in people-oriented, in the eyes of the boss Yu Donglai, consumers are people, and staff are also people.
Have you ever encountered such a situation? Seeing that you can slip away at 5 o'clock, the leader can give you a document at 4:55, telling you to use it for work the next day, and there is no way to clean up and work overtime, so you can't resign because of this little thing!
In this case, overtime pay can soothe a little bit of the devastated soul, and more often, they will just sneak into the office before getting off work, and say softly "take up five minutes and have a small meeting", and then half an hour will pass, and some bosses will even refuse to pay overtime on the grounds that the meeting is not overtime.
At least this kind of thing will never happen in Fat Donglai, Yu Donglai and his leadership team will directly "blast" you out of the group after they can't get a little bit.
What is overtime? What is overtime? There is absolutely no one in my place who can work overtime! What? Do you have to work overtime? Then we will be fined.
Have you ever seen such a capitalist? Yu Donglai will tell you where this is! In order to ensure that every employee has his own rest time, Yu Donglai directly made every Tuesday a fixed rest day. Not to mention the whole country, you will be hard to find a supermarket in the whole world that is closed every week.
This is not over, Fat Donglai's employees don't even need to worry about enterprise WeChat and enterprise DingTalk after work, and they don't need to be on call 24 hours a day. This is a boon for young people who are nervous about the ringing of mobile phones, and people will be willing to go even if the salary is a little lower.
What's even more "unreasonable" is that Fat Donglai's salary is not low at all, the economic strength of the four provinces is weak, and the average salary is not high, but the average salary of Fat Donglai can reach twice the provincial average, indicating its super generous welfare benefits.
In addition, the regular operations of New Year's welfare and internal welfare will inevitably be no less. The treatment is so good, it is no wonder that Fat Donglai has made the type of enterprise with strong liquidity of the supermarket population into an "iron rice bowl" in the hearts of the local people.
On the basis of good welfare, employees can get enough rest, and employees' happiness is greatly satisfied, on this basis, the smile of the staff must be sincere, and they will really put themselves in the shoes of consumers and do their best to meet the reasonable needs of consumers.
This is the soul of Fat Donglai.
I have to say that Yu Donglai is simply a business ghost.
As a businessman, he did not put profits first, but always remembered his social responsibility, and did not hesitate to share the profits with others, and it is precisely because of his generosity that his fat Donglai can stand tall in hundreds of supermarkets across the country and make his own style.
With such a high backbone, Yu Donglai must have received a pretty good education, right?
In fact, this guy dropped out of school at a young age, he sold popsicles in front of the school, he also sold movie tickets in front of the movie theater, and then he started to work as a mobile vendor, doing some small business, such as selling fruit or something.
After several tosses, this "man of God" also thought about settling down, and found a rubber factory to prepare to live a down-to-earth life, but God destined him to have an adventure, the rubber factory laid off employees on a large scale, Donglai lost his job again, and owed a lot of foreign debts.
So with the help of his brothers, he opened a grocery store, called "Wangyuelou Fat Shop", and Fat Donglai's people-oriented business concept was also settled at that time, seeing that the grocery store had a good reputation in Xuchang, an accident ruined everything.
A gangster teased the employees of the grocery store, and the employees chose to call the police in order to protect themselves, but they didn't expect the gangsters who were stimulated to set a fire directly in the grocery store, and eight employees of Yu Donglai were unfortunately killed, and several years of hard work were turned into ashes.
What he didn't expect was that it was this accident that made him see his weight in the hearts of the masses, a lady he didn't know before, and he was willing to take out all her savings to help him make a comeback.
With sincerity, Yu Donglai has created his own business legend. Have you ever been to Fat Donglai? Do you want to go there to see it? Welcome to leave a message in the comment area below.