In terms of technological advancement, Huawei's autonomous driving assistance performance is indeed the first echelon of its own brand and even the industry.
In a market with such deep intelligence, Huawei's ADS 2.0 system can be used in any smart car to have strong performance.
Huawei's entry into the market has brought a new development direction to the automotive industry and made Chinese cars more attractive.
From the perspective of engineer logic, Huawei's hardware system calibration is quite strong due to the accumulation of a large number of algorithms, excellent chips, excellent radar and vision systems.
That's no problem at all.
However, from a marketing point of view, Yu Chengdong's "far ahead" has described the AITO series models as a product without shortcomings, whether it is safety, luxury, and automatic driving assistance capabilities, it seems to be a complete image.
There is a complete disconnect between product strength and marketing, which can create huge problems.
Projected on AITO products, the most popular M7 is actually not as perfect as imagined, for example, the original M7 in the crash test, the problem of A-pillar bending.
If the speed is higher, the integrity of the cockpit cannot be guaranteed.
The other is that the "far ahead" described by Yu Chengdong and the "autonomous driving" promoted by his enthusiastic supporters do have certain competitiveness and advantages.
However, excessive communication will have a strong negative effect on the entire market.
Some people will blindly rely on autonomous driving assistance systems and drive completely without their hands, which is contrary to the original purpose of all autonomous driving assistance and handing over the driving rights to the vehicle, especially at high speeds, which is very dangerous.
Strictly speaking, this kind of marketing must be eliminated, whether it is the official propaganda of "far ahead" and the exaggerated communication methods of believers, it should be stopped immediately.
Not everyone understands cars, and many consumers will be led astray by distorted communication methods.
The other is that Yu Chengdong himself opened his mouth to "the best within 10 million" and "far ahead", which has violated the advertising law and did not point out the corresponding functionality of the product.
The low-configuration M7 only has AEB basic assistance, and the high-configuration has ADS 2.0, but a large number of consumers will blindly regard the low-configuration as a smart driving version of the model, and the problem of information asymmetry has always existed.
This will bring a strong misleading signal to many car owners, thinking that the low-spec M7 is also far ahead, so as to relax their vigilance.
From a product point of view, AITO series products have strong competitiveness because of the emergence of Hongmeng car machine system and ADS 2.0, and the optimized version, whether it is control, comfort, configuration, and intelligent performance, is already a very strong product within 300,000.
But the crux of the problem is that excessive marketing will raise the image of the product in the minds of users, especially in the promotion of safety, automatic driving assistance, and do not bring users the correct perception.
This gap has been criticized by many people.
Marketing needs to be correct and benign to spread product highlights, and guide users to drive safely, rather than leading a vote of believers to truly unmanned driving, the development of the automobile industry needs to be cautious in words and deeds, a high-speed 120km/h running product, more importantly, it is necessary to tell users to drive safely.
Of course, marketing has always been the key to Huawei's success, and exaggerated marketing methods are contrary to conventional logic in the automotive industry.
All in all, Huawei's ADS 2.0 is no problem at all, but the hype doesn't take the lead.