During the May Day holiday, the provincial public brand of high-quality rice "Jianghan Rice", which is focused on building in our province, was unveiled in the world's largest pure commercial body - Wushang Dream Era, and carried out a series of publicity and promotion and rice tasting activities.
On the 60-meter-high waterfall screen in the atrium of Wushang Dream Era, the promotional poster of "Jianghan Rice" is played in a loop, attracting customers who come to shop to stop and watch. In the dining area on the sixth and seventh floors, in front of the 7 special catering stores of Xiaoda Dong, Chu Shanxiao, Yi Deng, Chuanyue Ji, Laicai, Jiujiu Litang and Lan Xiangzi, the propaganda display boards of "Jianghan Rice" are placed.
In order to promote "Jianghan Rice", a public brand of high-quality rice in Hubei Province, during the festival, the Hubei Provincial High-quality Agricultural Products Exhibition and Sales Center and Wushang Dream Times jointly launched a free tasting activity of "Jianghan Rice" rice.
In addition to allowing customers to try for free, on the tables of the 7 stores participating in the event, there are special introduction cards for "Jianghan rice", and citizens and friends can buy the "Jianghan rice" from the online trial by scanning the code with their mobile phones.
Ms. Zhou, a citizen of Wuhan, told reporters, "'Jianghan rice' is long and fragrant, and the rice is crystal delicious, and I have eaten two large bowls in a row." Mr. Liu, who shared the table with Ms. Zhou, said, "'Jianghan rice' is very appetizing for us southerners, and I have already scanned the code to place an order and bought two bags online. ”
The reporter learned in the exchange with Zhu Yiming, the manager of "Chu Shanxiao", and Zhang Meng, the manager of "Xiao Da Dong", that the rice used by these two special restaurants was a brand in the north, and this trial of high-quality rice in Hubei was well received by many customers.
The organizer of the event said that the promotion and tasting of Jianghan rice is the first phase of the dialogue series between the Hubei Agricultural Exhibition and the Wushang Dream Era, which is the world's largest pure commercial body and adjacent to the Hubei Agricultural Exhibition, hoping that through the linkage with the Hubei Agricultural Exhibition, more people can understand and love Hubei's high-quality agricultural products.
Hubei Agricultural Exhibition is the provincial party committee and the provincial government to create a brand of high-quality agricultural products, created by the Hubei Provincial Department of Agriculture and Rural Affairs, Wuhan Investment Control Group to undertake the overall undertaking, with its Wushang Group as the main operating body, bringing together more than 2,400 kinds of high-quality agricultural products, is the most high-quality, the healthiest and the most distinctive agricultural products in Hubei Province. The organizer of the event said that the planning of the Jianghan rice tasting activity is to move the good agricultural products directly to the table, which can not only allow consumers to taste on the spot, but also buy them on the spot by scanning the code, deliver them to their homes, and buy the most delicious Hubei specialties.
(Reporter Yang Han, Yuan Yongpan, Editor, Wang Fang, Reviewer, Ke Wei, Chen Qing, Producer: Xiao Peng)