May 19 this year is the 14th "China Tourism Day", the Ministry of Culture and Tourism will take this opportunity to adopt a combination of offline and online methods throughout May to carry out a series of publicity and promotion activities in the form of "theme month, theme week and theme day", so as to further boost the confidence of tourism practitioners, stimulate the consumption potential of the tourism market, promote the rapid recovery and development of the cultural and tourism market, and realize the "5.19 China Tourism Day" shared by the whole people. This is an important measure for the Ministry of Culture and Tourism to adhere to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era and fully implement the spirit of the 20th National Congress of the Communist Party of China.
01 Theme Month: May 2024
The activities include eight publicity and promotion activities organized by the Ministry of Culture and Tourism and a series of activities in various provinces (autonomous regions and municipalities directly under the central government) across the country, through online and offline linkage, all-media focused promotion, and multi-platform interactive live broadcast, to reach the majority of tourists and people in an all-round way.
"Dancing 5.19: Youth Together"
"Lechi 5.19: Feel free to travel"
"Taste of 5.19: Punch in the fireworks"
"Enjoy 5.19: Non-stop shopping for good things"
"Star 5.19: Representing the Beauty of Hometown"
"Chasing the Waves 5.19: Set Sail for the Distance"
"Roaming 5.19: Sending Billions of Blessings"
"5.19 Joyful Stay: Enjoy a Good Time"
02 Main Zhou: May 13-May 18
The six cities of Chaozhou, Shenyang, Shijiazhuang, Ningbo, Ordos and Guiyang will carry out countdown activities in the form of a relay of six cities with the theme of "Food, Housing, Transportation, Travel, Shopping and Entertainment", and gradually push the "5.19 China Tourism Day" series of activities to a climax with the help of the whole platform communication.
03 Theme Day: May 19
The theme day activities of "5.19 China Tourism Day" mainly include online launching ceremony and "lighting up 5.19" activities. At 0:00 on May 19, OTA platforms, airlines, financial platforms and the three major communication operators and other cooperative units will simultaneously launch the "5.19" theme poster to launch the theme day activities.
5.19 China Tourism Day Theme Week Activities
Eat — Chaozhou
With the theme of "eating", Chaozhou City will integrate cultural elements such as Chaozhou intangible cultural heritage and arts and crafts, and lead everyone to experience the charm of Chaozhou culture in an "all-round" and "immersive". Let every guest and friend who comes to Chaozhou taste the authentic Chaozhou food, while deeply immersed in the historical charm of the thousand-year-old city, and jointly appreciate a cultural journey through time and space, and truly understand the profoundness and unique charm of Chaozhou culture.
Residence - Shenyang
May is the most comfortable and beautiful season in Shenyang, Shenyang will launch countdown theme activities, supporting activities, and actions to benefit the people with the theme of "unlocking N ways to live in Shenyang", giving full play to the advantages of the industry and expanding the coverage and influence of the "5.19 China Tourism Day" activities.
Line - Shijiazhuang
Shijiazhuang will present three innovative highlights: the city will focus on the "eight scenes" tourism day theme activities of scenic spots, star-rated hotels, travel agencies, rural tourism, cultural and museum venues, leisure blocks, art troupes, and intangible cultural heritage venues to enhance the brand influence of "5.19 China Tourism Day";
Tour - Ningbo
Ningbo City has planned a series of activities of "China Tourism, Ningbo Begins - Follow Xiake to Ningbo", including three themes: "Hometown in Ningbo", "Wind in Ningbo" and "Chivalry in Ningbo", showing the diverse appearance of Ningbo from a simple village to an international metropolis, as well as the humanistic emotions and innovative vitality flowing in the meantime. The event aims to lead tourists to explore Ningbo's long historical sites, experience the achievements of ecological civilization construction brought about by rural revitalization, and create an in-depth travel experience full of historical charm.
Purchase - Ordos
Ordos City will fully explore local characteristic tourism resources and tourism products, and will lead tourists to unlock new ways of cultural and tourism consumption experience through "Cashmere Shopping Experience Tour", "Viewing and Consumption Experience Tour", "Tasting Specialty Food Tour", "Intangible Cultural Heritage Cultural and Creative National Tide Tour", "Theater Performance Tour" and "Colorful Night Economy Tour".
Entertainment - Guiyang
Guiyang City will highlight the diverse entertainment elements brought by the colorful folk customs of Guizhou Province, and link all parts of the province, cities and prefectures to participate in parade displays, cultural and tourism promotion, and tourist interaction during the event. The aim is to comprehensively enhance the brand influence of Guiyang's cultural tourism through the vivid interpretation and wide dissemination of colorful folk customs, and participants will have an in-depth understanding and feel the profound cultural connotation and unique charm of Guiyang in the process of diversified entertainment experience, and jointly write a new chapter of cultural tourism that is deeply rooted in the hearts of the people and crosses regions.
With the opening of various activities in May, the festive atmosphere of "5.19 China Tourism Day" will become stronger and stronger. In the next step, the Ministry of Culture and Tourism will continue to guide and promote, guide all localities to fully mobilize industry resources in combination with the actual situation, launch various cultural and tourism measures to benefit the people, carry out a variety of theme activities, and strive to create a "5.19 China Tourism Day" with the participation of the whole people.
(Source: Ministry of Culture and Tourism)