Rural tourism is a form of village tourism with the purpose of tourism and vacation, the village wilderness as the space, and the characteristics of nomadic and wild behavior. With the rapid development of rural tourism, in recent years, many original innovative concepts and new theories have been put forward around rural tourism, such as: nomadic dwelling, wild travel, living tours, poetic dwelling, second residence, light construction, scene era, etc., the new concept and new theory have enriched the content and diversified forms of rural tourism, and effectively alleviated the increasingly serious problem of homogenization of rural tourism. In the past, rural tourism was to go to the countryside to learn about some rural folk customs, etiquette and customs, etc., and you can also enjoy some rural native products (rice, corn, sorghum, wheat, etc.), fruit trees, streams, bridges and understand their stories. Activities in which tourists can stay, learn, and experience rural lifestyles in and around the countryside (often traditional villages in remote areas). The village can also serve as a base for tourists to explore the nearby area. The concept of rural tourism includes two aspects: one is to take place in rural areas, and the other is to use rural nature as a tourist attraction, both of which are indispensable.
The No. 1 document of the central government emphasizes the vigorous development of leisure agriculture and rural tourism. Strengthen planning and guidance, and support the development of leisure agriculture and rural tourism by substituting awards, building first and subsidizing later, financial discounts, and setting up industrial investment funds.
01
The development model of rural all-for-one tourism
# 01
Scenic service-oriented rural tourism model
The village next to the scenic spot is a very easy rural tourism product to form. Because people have already come, the peasants will do some service on their own initiative. There should be a certain degree of standardization in the service-oriented villages of scenic spots. The basic condition of this kind of village is that it is close to mature scenic spots, or large tourism projects, and the village has relatively good hardware conditions, and it can do some accommodation reception. The direction of upgrading some villages in this way is to a certain degree of standardization, and at the same time not to erase personalization, it can be matched with mature scenic spots, and do organized accommodation reception. An ideal state is to learn from the way of hotel management to manage these homestays, so that it can achieve a unified service standard, unified price pricing and settlement, and more importantly, it can form an association or alliance to bundle the development with the surrounding scenic spots.
# 02
A leisure-oriented rural tourism model
This kind of village is close to the suburbs of the city, has a good ecological environment, has a certain amount of farmland and mountain farms, and can introduce some leisure and amusement facilities. It is more suitable for groups around the city to create a diversified leisure and recreation space through creative development. For example, such as rural campsites, wetland parks, outdoor sports parks, small leisure farms, etc. From the perspective of this village development mode, the original ecological village may not have such strong characteristics, but it can meet the basic needs of accommodation and reception, and the scope of the village area outside the village, including farmland, rivers, lakes and mountains, has built a base for the suburban ecology that is not 54 years old. For example, there is a cycling green island, there is a fishing garden, depending on the characteristics of the village itself, to build a very good quality to live in and play in a village.
# 03
Cultural rural tourism model
First of all, a village is a museum of local culture, and the building itself will tell the history and culture of the local culture. The second is the fusion of the old and the new, combining the new form of tourism products with the characteristics of the original village style. The display of individuality, in such a traditional village, to integrate personalized and fashionable products, can achieve a balance between tourism income and residents' income, it is sustainable. Such a village is suitable for the development of cultural homestays, hotels, village museums, intangible cultural heritage workshops, artist studios and other fashionable businesses. Such a village has relatively high requirements for itself, and the construction of tourism products needs to pay attention to diversification, it is not only a homestay, but also a hotel and a country inn with style, which is just a reception facility. When you go to the countryside, in addition to staying, you also hope to experience the local culture and perceive the memory of the village. The public social center of the book bar and café, together with the reception facilities with a sense of vacation, will constitute the village as an experiential rural tourism facility.
# 04
Industrialized agricultural park-type rural tourism model
The basic conditions of agriculture are relatively good, with the support of basic agricultural talents and agricultural capital, and there are representative villages in the region for agricultural culture, and modern agriculture and pastoral leisure complexes integrating pastorals, parks, and agriculture and tourism can be developed. Preserve and display traditional culture and promote the development of modern agriculture. Agriculture and tourism can achieve a deep integration, and its industrial form may be agricultural demonstration areas, pastoral playgrounds, markets for agricultural products, pastoral resorts and so on. From the model point of view, the integration of agriculture and tourism requires the cooperation of the front desk and the back office, the front desk displays the display of science and technology, the display of farming and homestay settlements, the display of leisure areas, the background is its production industry platform, the demonstration of agricultural production, the development of agricultural technology, the processing of agricultural products 55 and logistics, and so on. There are already three projects in China that have been approved as national agricultural parks.
02
Investment orientation of rural all-for-one tourism
In the investment of rural tourism, it is necessary to pay attention to the in-depth study of the investment field and investment model, and avoid blind investment.
# 01
Deepen the investment content of rural all-for-one tourism
The investment content should be expanded from the construction of a single product to a variety of types and formats of rural vacation products such as characteristic rural homestays, rural resort hotels, historical and cultural villages, health and leisure villas, and tourist style towns; Investments that focus on tourism income rights, such as rural camps, rural resort hotels, and rural trains, are all good investment areas.
# 02
Expand the main body of rural all-for-one tourism investment
From a single investment to multiple innovations, guide financial institutions to increase financing support for rural tourism enterprises and rural tourism projects; Encourage private enterprises, private capital and local governments to cooperate, promote PPP and other investment and financing models, prepare for the establishment of rural tourism industry funds, and build a capital platform; Actively attract international capital to participate, expand the main body of investment, and improve the quality and influence of rural tourism.
# 03
The 6 categories of rural tourism project awards are supported by key support
(1) Rural infrastructure construction. Encourage private capital to participate in rural infrastructure construction projects through PPP (government-enterprise cooperation), public construction and private enterprises, including tourist consultation service centers, sewage and garbage treatment facilities, parking lots, etc. The document also pointed out that for projects that cannot be profitable on their own, government departments can allow private capital to participate in surrounding catering and accommodation projects at the same time.
(2) Self-driving caravan campgrounds. In order to create a number of rural tourism boutique self-driving tour routes, the National Tourism Administration, transportation and other departments will focus on supporting private capital investment in new self-driving caravan camps.
(3) Tongcun hardened road project. For the hardening road project of key rural tourism villages concentrated in contiguous poverty-stricken areas, local departments, the National Development and Reform Commission, and the National Tourism Administration will give key policy preferences.
(4) Rural collective economic organizations operate rural tourism. Encourage rural collective economic organizations to cooperate with individuals or units in the form of land use right associations, shares, etc., to operate rural tourism reception service enterprises.
(5) Tourism + agriculture + Internet. Focus on promoting the cooperation between 1,000 key villages in rural tourism and enterprises in the fields of tourism e-commerce and modern logistics, jointly promote the construction of industries such as "one village, one product", and encourage the use of Internet technology to develop smart rural tourism.
(6) Financial inclusion. Guide and encourage financial institutions to carry out microcredit services for rural tourism projects.