Xiaomi Auto SU7 went on sale in 4 minutes, 20,000 in 7 minutes, 50,000 in 27 minutes, 88,898 units in 24 hours, 100,000 in 7 days, and 40,000 locks.
Xiaomi, once a popular brand for its smartphone products, is now setting its sights on the automotive industry and is beginning to aggressively deploy in the automotive supply chain. From the battery to the chassis to the intelligent driving, Xiaomi is working hard to build its automotive industry chain and prepare it for entering the electric vehicle market.
Xiaomi's core technology layout
Core technology 1: CTB battery
In terms of battery, the Xiaomi SU7 standard version is equipped with Fodi's blade battery, and the Pro and Max versions are equipped with CATL's Shenxing battery and Kirin battery respectively. Suppliers for the high-voltage platform and thermal management segment have also been identified, with support from Sanhua Intelligent Control, Yinlun Co., Ltd. and Huayu Sandian in the field of thermal management. CTB battery design is critical to EV performance, as this battery layout improves the vehicle's space utilization and safety performance.
Core technology 2: super motor
Xiaomi disclosed two motors, the V6 and V6s, which have been mass-produced and put into the car, are not self-developed, but are jointly developed with Inovance and United Electronics, and the V8s, which will be mass-produced in 2025, are self-developed. Although the self-developed V8s is not yet on the market, it is foreseeable that it will play a key role in Xiaomi cars.
Core technology 3: integrated die-casting and chassis
Xiaomi's layout in chassis and die-casting technology is also very comprehensive. Suppliers related to body and chassis include Wuxi Zhenhua, which provides stamping and welding parts, and Fuyao Glass, which provides vehicle glass. The control system is supported by Bosch, Wanxiang Qianchao, Nexteer and Tuopu Group, among others. Xiaomi has developed its own "large die-casting integrated cluster", which means that it can achieve higher efficiency and better product quality in the manufacturing process.
Core technology 4: intelligent driving
Xiaomi has released two autonomous driving systems, Pilot Pro and Pilot Max, with the SU7 model equipped with the Pilot Pro system by default, while the SU7 Pro and SU7 Max are equipped with the Pilot Max system. Xiaomi has selected a number of domestic and foreign suppliers in terms of hardware for the intelligent driving system, such as OFILM, Sunny Optical Technology and Weir Co., Ltd. as camera suppliers, while Desay SV and Zongmu Technology provide radar. NVIDIA's Orin chip is the main chip of the intelligent driving system, and Desay SV and Jingwei Hengrun provide the autonomous driving platform and domain controller.
Xiaomi's supply chain layout
Xiaomi did not start to lay out the automotive industry chain after the official announcement of the car, it has invested in a number of auto parts companies before. As Xiaomi continues to deepen its automotive supply chain, it is expected that more and different suppliers will be added to subsequent models to ensure a stable supply of parts and a price system.
Powertrain
In terms of powertrain, Xiaomi has invested in a number of battery production and R&D companies, such as Honeycomb Energy, Weilan New Energy, Ganfeng Lithium Battery, China Innovation Aviation, etc. In addition, Xiaomi also has a layout in the field of solid-state batteries, and has invested in Weilan New Energy, as a leading solid-state lithium battery production and research and development provider. Xiaomi also has a layout in the field of air suspension and brake-by-wire, and has invested in Kong Hui Technology and Tongyu Automobile.
Intelligent networking
In terms of intelligent networking, Xiaomi has invested in a number of companies, such as Suteng Juchuang and Hesai Technology to provide lidar, iParking to provide parking technology, and Geometry Partner and Zongmu Technology to focus on high-level autonomous driving solutions. In addition, Xiaomi has also invested in chip companies, such as Weizhao Semiconductor, Yuntu Semiconductor, Aino Semiconductor, etc. In the field of MLCC, Xiaomi has invested in Microcapacitance Electronics, focusing on automotive-grade chip multilayer capacitors.
Xiaomi's outlook for the future
Xiaomi's aggressive presence in the automotive supply chain shows that it is confident in entering the EV market. By selecting the top domestic suppliers and self-invested companies, Xiaomi ensures the stability of the supply chain and technological advancement.
With the development of Xiaomi's automotive business, its investment in autonomous driving, intelligent cockpit and other fields is likely to continue to increase, and these investments will also bring new vitality to the domestic automotive supply chain.