In April, how did the creators of short dramas and popular short dramas change?
Relying on the big data analysis and directional research capabilities of Xinbang, Xinbang and the China Advertising Association jointly launched the Douyin/Kuaishou platform short drama creator influence list, short drama creator commercial value list, and on-air short drama popularity list in April, which is once a month, and this issue is the second issue (click here for the first issue).
The list covers multiple key dimensions of short drama creators and short drama content on Douyin and Kuaishou platforms, including but not limited to basic data indicators such as likes, comments, shares, and fans, aiming to help practitioners sort out the current situation of short drama creators and content on the two platforms, and provide data reference and insights for the industry and beyond.
Douyin list
1. Douyin short drama creator influence list
"Seven Orangutans", "Jiang Seventeen", and "Loose Kai ✨" ranked among the top three in terms of influence
For more new media lists, please pay attention to the new list (www.newrank.cn)
The content of the "Seven Orangutans" rebirth series ("I am a nanny in the short drama of Rebirth" and "I am the protagonist in the short drama of Rebirth") is still playing steadily, with a total of 15 works released in April, and the collection of works has received more than 1.5 million likes, topping the list.
The content of "Seven Orangutans" in April continued the main line of rebirth, focusing on the anti-routine character design, and using the mouth of "Wang Ma" to complain sharply about the plot and characters, and the content was widely popular, following the increase of nearly 1.9 million fans in March, the number of fans in April exceeded 2 million. At the same time, we also noticed that in April's content, "Seven Orangutans" also collaborated with "Sun Yue", "Xiao Xu", and "Kang Yaya" to participate in cameos in the short play.
"Jiang Seventeen" continued to produce high yields, rising one place in the rankings to second place. According to the data of the new list, the content release volume of creators in April increased by 30% month-on-month, and three new short dramas "Three Presidents' Daughters", "Ex, Please Start Your Performance", and "Descend from the Sky", among which "Three Presidents' Daughters" has the highest number of views on Douyin, with a total of more than 530 million views so far. The plot revolves around the story of the daughter of a wealthy family who does not know the identity of being bullied for sales, and then found and pampered by the three bosses.
"Loose Kai ✨" continues to produce campus-themed content around "The Life and Death Moments Experienced When I Go to School", and the number of content released by "Loose Kai ✨" in April was only 73% of that in March, ranking third.
2. Douyin short drama creators' commercial value list
"Jiang Seventeen" is the creator with the most commercial value
For more new media lists, please pay attention to the new list (www.newrank.cn)
In April, the creator with the highest commercial value on Douyin was "Jiang Seventeen". Following "Restart My Life" and "Over the Mountains to Love You", "Jiang Seventeen" and Pechoin reached cooperation again and launched the short drama "Three Presidents' Pet Daughters", in which Pechoin products were exposed many times, and the products were broadcast orally and "Amway" was placed at the top of the comment area. In addition, in April, "Jiang Seventeen" also cooperated with brands such as Bedmei, Yingshi, and Ou Shiman to produce a number of short dramas.
Silver Earth and Malt Media have a large number of creators with outstanding commercial value, and the number of creators on the list is 3 and 2 respectively.
3. Douyin's popularity list of short dramas
A number of hit short dramas are the works of high-impact creators
For more new media lists, please pay attention to the new list (www.newrank.cn)
In the popularity list of short dramas broadcast on the Douyin platform, there are more funny/comedy and romance short dramas on the list. At the same time, from the observation of publishers/associated MCN institutions, many high-impact creators such as "Seven Orangutans", "Jiang Seventeen", and "Takeaway Kai ✨" are on the list.
The most played drama is "The Moment of Life and Death Experienced When I Was in School" S3, the work has been updated with 33 episodes so far, with a total of more than 1.76 billion views. ✨
Kuaishou list
1. Kuaishou Short Drama Creator Influence List
"Seven Orangutans", "Xie Guangkun", and "Liu Sense" are high-impact creators
For more new media lists, please pay attention to the new list (www.newrank.cn)
"Seven Orangutans" is very popular with its excellent character performance and timely "mouth substitution" behavior, with more than 300 million monthly views on the account, leading the way in terms of influence, and the monthly increase in followers of the account reached 1.5 million.
The character account "Xie Guangkun" played by well-known actor Tang Jianjun was on the list with the short drama "Guangkun Riding Encounter" jointly produced by Kuaishou and Horgos Wild Pomegranate Pictures. The short play tells the story of the flash delivery man "Xie Guangkun" who accidentally pretended to be the boss behind the scenes and helped the business boss "Niu Neng" meet with investors. The sense of contrast brought about by the misplaced identity makes this short drama laugh frequently. Relying on the popular character image of "Xie Guangkun" and a wide public base, the content has been well disseminated, and the total number of views of the account content has exceeded 150 million times.
In the works of Kuaishou creator "Liu Sense" in April, the topics of school bullying and women's independence have been well disseminated, and the account has received nearly 900,000 likes, ranking third in the Kuaishou list.
2. List of commercial value of Kuaishou short drama creators
"Three Golds and Seven Sevens" released a brand short drama, which has the highest commercial value for Kuaishou
For more new media lists, please pay attention to the new list (www.newrank.cn)
In the commercial value of Kuaishou short drama creators, "Three Golds and Seven Sevens" is the first. In April, the creator collaborated with the beauty brand "Gu Yu" on the brand short drama "Picking Gold: Fangyu Yining". The brand name and products have been exposed many times on the cover and content of the short drama, and some of the dramas have adopted the form of joint release and oral broadcast of the product selling points, and the commercial exposure has achieved remarkable results.
From the perspective of commercial institutions on the list, Gumai Jiahe is an institution with a large number of creators with high commercial value, including "Xiaoyu Honey Detective" and "Wow Sai Cold", a total of 4 creators are on the list.
3. Kuaishou's popularity list of short dramas
Urban, funny, and ancient style are popular short drama genres on the Kuaishou platform
Kuaishou has a large number of short dramas with urban, funny, and ancient themes in the popularity list of short dramas. In the list of popular short dramas, many influential creators, including "Seven Orangutans", "Xie Guangkun", and "Lin Qiu", are on the list.
In addition, the Kuaishou short drama label "Xingmang Short Play" has participated a lot in it. Including Wake Up! Lord of the Castle", "Let's take it!" Many works on the list, such as "Predecessor" and "Guangkun Riding Encounter", have Kuaishou labels.
The most streamed episode is "Wake Up! City Lord", this drama series is jointly produced by Kuaishou and Jiaxing War Horse Pictures. The content is created by the original cast of the previous hit drama "Protect Our City Lord", which tells a love story between the moody city lord Su Muli and the first swordsman Duan Yunyi.
On April 30, the "China in Micro Short Dramas" China Central Radio and Television Station Micro Short Drama Ecological Cooperation Plan was released. With the end of the "national team", it is foreseeable that with the joint participation of relevant national ministries and commissions, local governments, broadcast platforms, production agencies, industrial funds, and other forces, short dramas are bound to become an important communication medium between the government, enterprises, brands and users.
We also hope that this list can provide a valuable reference for participants in the short drama industry, and jointly promote the sustainable, healthy and high-quality development of the short drama industry in the context of the new era.
For more short drama industry lists and interpretations of short drama phenomena, welcome to pay attention to the "New List" (www.newrank.cn).