On April 17, in the Jinhui Liquor Ecological Liquor Ecological Liquor Park in Huixian County, Longnan, the Jinhui Liquor 2024 "Cherry Blossom Season Rare Spring Brewing" activity was successfully held, and the regional key account managers of the Jinhui Liquor Provincial Sales Company, media reporters in the province, network experts, partners, and tourists gathered in the Jinhui Liquor Ecological Park to enjoy the beautiful scenery of cherry blossoms, taste Jinhui wine, and witness this grand event of the fusion of tradition and modernity, and the encounter between cherry blossoms and fine wine.
After a long fermentation cycle of 150 days, the wine is produced with high taste and excellent quality. There is only one spring wine every year, not only the quality and taste of the wine is the best in the year, but also the output is scarce, which can be said to be a good wine to know the season, and spring wine is as expensive as gold. Jinhui liquor follows the three-low construction method, conforms to the time of day, and makes cherry blossom spring song and brews cherry blossom spring brew when the cherry blossoms are in full bloom every year.
Spring brewing is a jar of wine that Jinhui people follow the way of heaven to offer to spring, it is the inheritance of Jinhui people's thousand-year-old winemaking skills, and it is also the representative of Jinhui people who take the law and live in harmony with nature. Jinhui liquor is a combination of time, location, people and many advantages, to achieve superior quality.
Under the guidance of the tour guide, the major customers and media reporters from the provincial sales company entered the "No. 1 Cellar of Northwest Aroma" of Jinhui Liquor and felt the unique wine-making environment and historical heritage of Jinhui Liquor. At the site of the first cellar in the northwest of strong fragrance, the fifth-generation liquor inheritor of Jinhui Liquor presided over the opening ceremony, reciting the wine scriptures, reciting the ancestral teachings, leading the spring water, and praying for blessings and sprinkling chaff, sincerely thanking the wine ancestors, and praying for the fragrance of Jinhui Liquor for generations. With a sound of "brewing", the brewing craftsmen started in an orderly manner, the machine of the first cellar in the northwest of the strong fragrance rotated, and the steam rose, a shovel, a retort and a rake, and cooperated tacitly. Harvest the grains in autumn, seal them in the hundred-year-old cellar pool, hide them for a winter, until the cherry blossoms are in full bloom, and ferment them in two rounds for 150 days to make rare spring wine, which is stored in winter and spring, only one season a year. Jinhui Liquor's major customers and media reporters witnessed the solemn sealing process of the rare spring liquor, which made every guest present deeply shocked.
In the Jinhui Liquor Tavern, Jinhui Liquor held a sealing ceremony. Ceremony such as drumming, opening the altar, offering sacrifices, sealing the wine, signing by the wine collector, receiving the certificate and taking a group photo by the wine collector. The three low construction methods and triple storage of Jinhui liquor form the unique flavor of Jinhui liquor. Zhang Zhiliang, chief engineer of Jinhui Liquor Co., Ltd., witnessed the whole process of sealing the liquor.
Good wine is brewed in three points, seven points are stored, and Jinhui wine is sealed in a 30,000-square-meter tavern, forming a micro-oxygen cycle, so that the wine is old and fragrant in time. The sealing ceremony of Jinhui wine follows the tradition, worships the sages, stores the puree, restores the wine ceremony, and respects the heart. Inherit the wine culture and collect the fine wines. Jinhui liquor is divided into three years, Wu years, and Shi Nian liquor body and pottery jar storage.
More than 100,000 cherry blossoms bloom in Jinhui Ecological Liquor Park, and the pink, red, green, white, and cherry blossoms reflect each other with the guests, presenting a scene of spring and harmony. Cherry blossoms are not only alive on the branches, but also have become the cultural IP symbol of Jinhui Liquor. The Jinhui Liquor Douyin platform also launched an online challenge "Cherry Blossom Season", attracting many fans, employees and friends to check in and participate. The student art troupe of Longnan Normal University helped the Cherry Blossom Cultural Festival to hold a special theatrical performance, and Internet experts from all over the world recorded the excitement of the golden emblem cherry blossoms.
In the evening, Jinhui Liquor's 2024 "Cherry Blossom Season Rare Spring Brewing" cultural feast was held in Jinhui Liquor Ecological Liquor Park. Wang Ning, vice president of Jinhui Liquor Co., Ltd. and general manager of the provincial sales company, said that good mountains and good water make good wine, Jinhui Liquor is located at the southern foot of the Qinling Mountains and on the bank of the Jialing River, known as the "world's characteristic wine production area". With its ultra-high quality, Jinhui Liquor has won a number of international awards in the liquor industry for many years, and has become a high-end liquor highly recognized by consumers. You can feel the ecology of the production area of Jinhui Liquor, the ingenuity of craftsmanship, and the exquisite taste of tasting.
It is understood that this event will be held from April 9th to 22nd, during the event, the scenic cherry blossom avenue, the ecological park of the management area, the cultural and ecological square, and the three production areas are open to the public. Jinhui Liquor held this "2024 Cherry Blossom Season Rare Spring Brewing" collection activity, which is not only a respect and promotion of traditional brewing culture, but also a feedback and sharing to consumers, and an important measure to create a super IP business card of "Cherry Blossom Spring Brewing".
At the southern foot of the Qinling Mountains, the spring breeze dances lightly with cherry blossoms and snow; on the banks of the Jialing River, the liquor is fragrant and drunk among the mountains and rivers. The spring is melting, intoxicated in the graceful cherry blossoms, holding up the liquor, tasting the mellow, talking about the years like a song, and describing the feelings of life. At this moment, the aroma of wine is rich, the fragrance of flowers is elegant, the two are intertwined, the ancient rhyme and the modern wind dance together, at this moment, the history is precipitated, the culture is brilliant, and the two are integrated and symbiotic. This scene is beautiful and romantic. (Ju Shaolin)