"With a higher starting point, challenge a better experience!" This is the goal given by Mr. Chen Yangwu of the Marketing Department of Lianhui Intelligence, a new army in the engineering projection market, at the IFC2024 exhibition.
The projection industry is usually divided into different market segments such as residential, commercial, educational, engineering, and cinema according to user groups. Among them, the engineering market has higher requirements for the durability, stability and technical level of projectors. This is a field that once entered, it must be subject to the industry's top quality competition. As the latest player in this quality battle game, what killer features will Lianhui Intelligent have? In this regard, Pjtime.com honored to invite Mr. Chen Yangwu from the marketing department of Lianhui Intelligent to have an in-depth discussion and exchange with him on the future development trend of the engineering projection market.
According to reports, Lianhui Intelligence has rich experience in the projection optics industry, and it has the core production line of the whole machine and lens. As a long-term upstream supplier in the industry market, this is its first base to fight the high-end engineering market.
Mr. Chan said that the engineering market is like a pyramid with clear layers. The tower base is an entry-level product based on 5000~8000 lumens, which is stable and solid, laying a solid foundation for the entire engineering market. Further up, 10,000~30,000 lumens products represent the power of the mid-to-high-end market and lead the industry trend. At the top of the pyramid is a top-notch work of more than 30,000 lumens, representing a higher level of technology and quality. Lianhui is committed to promoting the upgrading of the laser display industry chain, moving towards a higher-end field, accelerating the innovation and application innovation of laser projection products, hoping to promote the vigorous development of laser display technology, and the goal is to move forward to the spire.
Where does the 25000 lumen laser engineering projector F80A come from?
At the IFC2024 exhibition, Lianhui Intelligent launched a high-profile self-developed laser engineering projector of up to 25,000 lumens F80A, as a new brand, this brightness almost represents the top technical level. According to reports, the product is equipped with TI's latest DMD 0.8 "platform, with a pixel of only 9μm and a resolution of 1920*1200, which is the brightest 0.8-inch new DMD display chip on the market.
With the launch of this product, Lianhui Intelligent has made full use of its own profound technical accumulation, and achieved a leapfrog improvement in performance indicators through the innovation of key links and overall design. The key heart of F80A, the light source part adopts the innovative design of superposition of upper and lower light sources, which reasonably shares the heat loss and PW heat loss of the laser, so as to achieve a significant improvement in efficiency. The clever combination of laser and PW not only ensures a longer service life, but also brings excellent light efficiency.
High brightness also means high power consumption and high heat storage. In terms of heat dissipation, the F80A adopts the TEC+ water cooling solution, combined with the independent patented design, the fan sends fresh air directly to the PW disk, so that the PW heat can be quickly radiated to the radiator, and then conducted to the outside of the cavity through the copper tube. This unique heat dissipation mechanism not only ensures the stable operation of the device, but also makes the dustproof design of the entire cavity perfectly realized, further improving the light efficiency of the PW.
With the support of a powerful light engine heart, the F80A has gained the foundation to become an excellent product. However, this is not enough, Mr. Chen said, the F80A also has excellent image processing technology, which can present a delicate and realistic picture, and can cope with all kinds of complex and demanding image content. In addition to high brightness, it also has an ultra-high contrast ratio of up to 2,000,000:1, which makes the picture rich in layers and bright and dark contrasts. ——The overall improvement of image quality and brightness allows the F80A to provide an excellent stunning image experience for completely different creative scenarios from cultural tourism to performing arts, from exhibitions to high-end business meetings.
Why is Lianhui optimistic about the high-end light and shadow market?
Mr. Chen said that Lianhui Intelligence, as a "latecomer", must choose a product line that can match its target positioning, with high brightness and high performance, and can be differentiated from competing brands that have laid out engineering projection in China. At the same time, there are very few enterprises with an energy output of 25,000 lumens in the market, and with the online upgrade of industry image demand, this is a scarce variety and a blue ocean market.
Mr. Chen believes that the average price of the engineering projection market continues to decline, especially in the market below 8,000 lumens, and the competition has reached a white-hot level. At the same time, he said that the emergence of this trend is not only due to internal factors in the industry, but also inseparable from changes in the external environment.
On the one hand, with the continuous advancement of technology, the yield of projectors has been significantly improved, and the cost of high brightness has gradually decreased. At the same time, with the intensification of market competition, manufacturers have to adopt the strategy of exchanging price for volume in order to compete for market share. On the other hand, there are more and more substitutes on the market, such as LED displays, LCD screens, OLED displays, etc., and the emergence of these products has also intensified the involution of the projection market.
More importantly, there is always a trend of "quality upgrading" in market demand. In particular, the development of the cultural tourism industry is not only promising, but also needs better and brighter products to support the "experience upgrade". ——That is, under the industry fundamentals of "more mature technology", "demand to high-end", "comparison of competing technologies" and "more involution of brands", only real "hard core power" can support rookie brands to achieve market expansion.
At the same time, domestic projection demand, especially engineering demand, is still on the track of rapid development. According to Lotu data, in 2023, the projector market in Chinese mainland will ship 7.114 million units. Shipments in the engineering laser projection market were 133,000 units, up 21.4% year-on-year. In Mr. Chen's view, the engineering projection market has "the potential for continuous growth in total volume" and "the inevitable demand for high-quality development". The combination of the two, Lianhui Intelligent chooses the strategy of high-end breakthrough, which is not only to grasp the market trend, but also to respond to the objective competition situation - better, this is a business card of Lianhui Intelligent products.
A new ecology for the growth of the engineering projection writing industry
In terms of the core application scenarios of the industry market, Mr. Chen said that in the past 10 years, China's cultural tourism industry has emerged, especially in 2023, which has become one of the important locomotives of China's post-epidemic economic recovery. This trend not only brings unprecedented development opportunities for many cultural and tourism enterprises, but also opens up a new market for the subdivision of engineering projection. In the prosperity and development of the cultural tourism industry, laser engineering projection technology can give full play to many creative experience advantages, injecting new vitality into various cultural tourism projects and IP economy.
Mr. Chen particularly emphasized that in large-scale real scenes, wall projection performances, projection light shows, theme parks to museums, art galleries, and new IP cultural tourism creativity, engineering projection display can achieve the combination of exquisite pictures and real scenes, which is difficult to achieve with other display technologies. That is, the non-polluting and non-destructive light and shadow presentation of the real scene, in Mr. Chen's view, "more mixed reality" - Mr. Chen believes that the cultural industry will inevitably move towards virtual reality and mixed reality supported by science and technology in the future, and the era of the integration of real scene and cultural light and shadow is a great opportunity for engineering projection products.
That is, engineering projection is not only the shock of the large screen picture, not only the realistic digital light and shadow background, its biggest advantage is the combination of architecture, environment, physical objects, cultural relics, and personnel - that is, mixed reality display, which can create a more realistic, shocking and diverse atmosphere. This is the innate advantage of projection display, and it is its unique immersive experience creative technical value, which is incomparable to any display product.
Mr. Chen believes that the real projection market must be filled based on more digital technology and digital IP creativity in the future. In the torrent of digital and intelligent social construction, engineering projection and its own place also attract enterprises from different backgrounds to explore and innovate. In this industry, Lianhui Intelligent should use its own way to add color to the "future picture scroll" and jointly write a glorious chapter in the projection industry.
In the face of the vigorous development of the domestic light and shadow industry demand, especially the development opportunities of the cultural and tourism industry, Lianhui Intelligent has promoted the high-quality growth of the industry from the supply side and injected new strength into the local national engineering projection corps. Mr. Chen said that Lianhui Intelligence will continue to improve its own strength, cooperate with more ecological partners to stimulate the innovation potential of light and shadow applications, and look forward to working with industry peers to create more future possibilities.