At present, it is a good season for spring outing, and people have come to the outdoors to sightseeing and enjoying the flowers. "Flower appreciation + intangible cultural heritage", "flower appreciation + folk customs", "flower appreciation + Hanfu" ...... "spring economy" have been revitalized, injecting new functions into promoting the sustained economic recovery.
However, the latest news has caused a lot of surprise to tourists. According to the report, a farm in Haikou held a "cherry blossom festival", but the trees were full of fake flowers. "Fake cherry blossoms" have caused questions and complaints from tourists. On April 9, the Bureau of Tourism, Culture and Sports of Longhua District, Haikou City, Hainan Province, announced that it had ordered the farm to immediately rectify and open an unconditional refund channel for tourists who had purchased tickets but did not visit.
The cherry blossoms are gorgeous and colorful, and they are loved by people. Cherry blossom viewing is a hot spot in spring. The cherry blossom season is only about 10 days, and many places have done enough to focus on the cherry blossom economy in order to seize the limited flowering period. Some provide guidance on the best time and route for cherry blossom viewing, some launch cherry blossom cultural creativity and cherry blossom food, and this year, some places have launched a special line for cherry blossom viewing in the air, making "cherry blossom viewing by helicopter" a reality. This farm in Haikou holds the "Cherry Blossom Festival", and it is understandable that it wants to get a piece of the spring outing economy. The cultural tourism economy is more than the consumption scene, and the cherry blossom viewing will play more new tricks, which can attract more tourists to consume. However, there are no cherry blossoms, fake flowers to make up, to fake and real, to deceive tourists, but it is a deception, ruining people's pleasure, not only in the scenic spot is not beneficial, and even damages the local image, damage the farm and even the local cultural tourism image, destroy the "spring economy", the gains outweigh the losses, the harm is not small.
In recent years, many local cultural tourism has continued to "go out of the circle", one IP after another, "Internet celebrities" continue to be new, and an old street, a vegetable market, and a unique food can become the reason for a city to "explode". But it is also seen that some cultural and tourism projects are short-lived, just "out of the circle" and immediately "out", the main reason is the lack of a "sincerity", often a tree of fake cherry blossoms, a "lantern damage" high-priced car repair and other extortion cases can destroy the good image created by a city for many years.
We know that there is no better way to be hospitable. Whether it is Zibo barbecue, "Erbin" ice and snow, or Tianshui Malatang, the key to "longevity" is to rely on pure sincerity, sincerity, honesty and enthusiasm. Zibo strictly requires clear price marking, honest management, and resolutely says no to the short catty and less than two; Harbin pays attention to tourists' messages and complaints in a timely manner, and handles complaints immediately; Tianshui love team warmly welcomes and sends them away, and luggage storage points are set up in a timely manner and thoughtful. Therefore, it is still necessary to show sincerity to transform the short-term "flow" phenomenon into a long-term "retention" economy, and to turn "returning customers" into "repeat customers". (25 April)