SHANGHAI, April 17, 2024 /PRNewswire/ -- When the natural homeland and the oasis of science and technology collide passionately, what kind of color will burst out in the future? Orange, born from the glory of the rising sun and the vast earth, is a blazing fire and a different dimension of imagination, awakening our endless imagination of the world, symbolizing the future of harmonious coexistence of human beings, nature and technology. Nippon Paint's "2024 China Popular Color Trends" takes "Qixiang" as the trend theme and launches the annual main color of "Fantasy World", hoping to refresh the infinite possibilities of the future with the surging vitality of orange.
Based on its rich experience in the field of automotive coating, Nippon Paint actively captures consumers' diversified pursuit of automobile appearance, concentrates on exploring the innovative combination of color and body in travel scenarios, and officially releases the "2024-2026 Automotive Paint Trend Color". In view of the new process trend of automobile painting in the next 2-3 years, Nippon Paint has launched four major automotive theme colors of "Bistro", "Atmosphere", "Z Power" and "Countryside" with "Imagination World Orange" as the core, vividly interpreting the interdependent, inclusive and inclusive future of "people + nature + technology".
Among the four themes, "Bistro" uses light and soft diffuse colors as the background color to create a fantasy mood in the evening breeze and slightly drunken hours. The soft warm orange color is like the afterglow of the setting sun, and like the dim light caressing away the tiredness of the day, it makes people feel reassuring and enthusiastic at the same time. The silent road ash becomes extraordinarily soft under the nightfall, full of warmth and calming power. Shades of alluring purple meet vibrant tropical greens, like mojitos in the heat of summer, rubbing unexpected sparks and opening a lazy and lyrical night of slow rocking.
The theme of "Atmosphere" is based on light and cold colors, with delicate and flowing textures, interpreting the spiritual boundaries and floating moments of solitude under the hustle and bustle. The light purple, cool white and cold silver and ice blue with a slight change effect are similar in tone, and there is no lack of cold charm and arrogance in the gentle and elegant. The calm dark brown has a strong tolerance, and contains a confident and sophisticated temperament in a calm and calm manner. This color system is just like a person who has been tempered by life, and can still precipitate himself in the chaos of the world, listen to the heart, pluck the strings, and hum ordinary life.
The theme of "Z Power" is based on neutral colorless colors, adding dark shades of red and purple, as if it is a humanistic brilliance blooming in heavy industrial technology. Different layers of black constitute a metallic texture, bringing a visual experience of rigidity and stability, forbearance and restraint. And the dark red is like a pulse of energy in the machine, and it is like a warning signal of sanity and sobriety. The mysterious and noble blue is restrained, and the bright red-orange infuses a touch of warmth and sensibility. Against the backdrop of changing light and shadow, the sophisticated color matching shows the aesthetic tension of hardcore sci-fi.
The theme of "Countryside" is based on gorgeous and bright colors, outlining the neo-retro fashion under the collision of urban restlessness and hometown memory. The rich color system is inspired by traditional hand-woven products, and the unique charm of national culture flows in the familiar symbols, evoking the memories and nostalgia of the wanderer to his homeland. Under the filter of the new trend of national colors, the traditional artistic conception and the colors of the new era are integrated with each other, and the new texture of the illusion and color activates the young genes of folk customs, interpreting the new style of urban fashion, and composing a new melody of distinct and confident.
Automotive innovation colors are the embodiment of personalized car design, and reflect the preference of consumers for high value-added products in the new era. In the accelerated stage of China's automobile consumption transformation and upgrading, innovation has become the core driving force for automobile companies to move forward. As an important member of the automotive industry chain, Nippon Paint continues to deepen forward-looking industry insights and is committed to bringing innovative and environmentally friendly color solutions to automotive customers.