In the paint circle, Brother Gang is quite active "Tu second generation", Brother Gang's real name is Ren Xiaogang, in 2008, he coincidentally took over the Nippon brand business in Dianjiang County, Chongqing, and recognized the Nippon brand on hard work, his waist bag bulged, his smile increased, and he bought a house and a car to live a good life.
Born in the 80s, Brother Gang, is the eldest brother in the family, and there are two younger sisters below, after graduating from school, he began to do business with his parents, and now he is also a good hand at decoration, but he himself is still a little dissatisfied, in his words, "the business should be bigger."
If you recognize something, you will do it
When he first entered the society, Brother Gang was also very confused and did not have a clear goal.
I heard others say that the construction industry seems to have prospects, so Brother Gang started from the construction site to do chores, in order to make a living, Brother Gang is desperately looking for work, and can resist cement, move bricks, and turn steel bars...... Do whatever you can earn. But it turns out that Brother Gang thinks too much, because he is not tall enough, his legs are not long enough, and his strength is not strong enough, even if he does small work, no one else has an advantage, and he can't make a lot of money by fighting hard at all.
With a flexible brain, he began to look for other ways, so he aimed at the building materials industry, and after several turnovers, Brother Gang applied for a construction team to do small work, which laid a solid foundation for him to fully understand the decoration industry.
In 2008, it was the painful period of architectural coatings, Nippon Paint brand in Dianjiang County happened to have a local store transfer, he took over decisively, and since then Nippon Paint brand has formed an indissoluble bond. This decision started his paint career, and it was also an important turning point in his life - the beginning of a well-off life.
At the beginning, because he didn't know how to deal with customers, he only knew how to work hard, and some customers were lost, so Brother Gang could only be in a hurry. In the process of taking over, Nippon Paint headquarters gave a full range of training - from product explanation, product construction, to customer return visits, transaction skills, etc., Brother Gang slowly "went on the road".
The first fat is not fat, and the second fat overwhelms the kang. Some people take the lead in the field of coatings, although Brother Gang is a "halfway monk", but with the recognition of the cause of Nippon, bow down to learn, stuffy work, Brother Gang learned the true ability to do business.
Relying on a little bit of accumulation, Brother Gang is very familiar with Nippon's products, and knows the relevant competing products well, whenever customers come to consult business, Brother Gang can give customers advice from a professional point of view, and gradually won the trust of customers.
The small county town relies on word of mouth, one spread ten, ten spread hundreds, and slowly everyone knows this Brother Gang, and the family decoration is looking for Brother Gang, yes!
Now Brother Gang has been in the paint circle for 16 years, in addition to being the general agent of Nippon Paint Chongqing Dianjiang County, he has a new identity: senior home improvement consultant, and has become famous in the local home improvement industry.
In the past 16 years, Brother Gang's store in Chongqing has flourished, and in the past 16 years, Brother Gang has taken root in Chongqing, taking his family to buy a car and a house, and live a well-off life.
Nippon Paint is my strong backing
In Ren Xiaogang's memory, the Nippon brand has always been his solid backing. From the free training when he took over, to the provision of customer leads, Nippon Paint gave him all-round support. He gratefully mentions that the company even forwards the phone number of customers who consult online directly to the dealer, and this direct support makes him feel warm.
For so many years, he has never had a dispute with customers, which is due to the high quality of Nippon Paint products.
Another time, because of the launch of a new product, the company specially sent someone to the store to publicize and explain, and he was deeply moved by his meticulous attitude. He secretly swore in his heart that he would do his best for the Nippon brand and turn every trust of the company into a driving force to promote the cause.
However, the development of the industry has not been smooth sailing. In recent years, the downturn in the construction market has directly affected the coatings industry. Brother Gang also suffered from it, but he never flinched, but actively looked for new business growth points, and set his sights on the art paint market.
"The advantage of Nippon Paint is that the quality is stable, the supply efficiency is high, as long as the customer relationship is handled well, there is no need to worry about inventory and after-sales, and the sales volume is still good. At this point, Brother Gang's secret is to "treat customers who buy 1 barrel and buy 10 barrels equally, because each customer's relationship network will have 10 hidden customers, backed by the Nippon brand, and not afraid of careful selection by customers."
When it comes to Nippon's magic paint, Brother Gang spoke highly of Nippon Paint, which has 5 series of 7 core products, and firmly believes that the art paint market will usher in greater development. He still remembers that once he recommended Nippon's magic paint to a customer with an artistic background, but he didn't expect the customer to be a little confused about the use of the product, he did not hesitate, personally took the product to the customer's home, conducted a detailed demonstration, and finally won the customer's trust and satisfaction.
The secret is to focus on customer return visits
In terms of business strategy, Brother Gang pays special attention to the return visit of customers. He is well aware of the importance of regular customers, so he always puts customers at the center and provides high-quality personalized services. For new customers, he relies on word-of-mouth and brand influence to attract more partners.
In order to serve customers well, Brother Gang often puts this sentence on his lips: "To do sales, you want to publicize, but don't bother." Appropriate - you come today, not suitable - you come again another day, come or not - friendship is there. To buy or not to buy - the love is there. Day after day, I've been there. Grateful to meet, sincere and credible, attentive service. ”
Pay attention to every customer, Brother Gang does what he says. Once, a new customer came to him to buy a product, originally just wanted to buy a barrel of lacquer, but after his patient introduction, the customer eventually became his loyal fan, recommending his products to his friends again and again.
"Every month, seven or eight regular customers come to me, and the business is really good, and life is booming. In the context of fierce competition in the current paint industry, Ren Xiaogang smiled with satisfaction.
Now, Brother Gang often contacts old customers to see if they need to do old house repair work, and participate in public welfare activities organized by Nippon Paint in his spare time, so that he can live a full and prosperous life.
Brother Gang's story is not only his personal growth process, but also a true portrayal of the close cooperation between the Nippon Paint brand and dealers. In the process of Nippon Paint and dealers working together, there are thousands of Ren Xiaogang, contributing to the prosperity and development of the paint industry. I hope that Ren Xiaogang's business will be prosperous and life will get better and better.