In the surging Chinese paint market, paint giant Nippon Paint has once again proved its leading position and advanced layout in the industry with its excellent innovation ability and forward-looking strategic vision. Following the grand opening of the production base in the northwest region on April 12, Nippon Paint ushered in the opening ceremony of the production base in the northeast region again on April 13 with an amazing "acceleration". The feat of putting two factories into operation in these two days demonstrates Nippon's firm confidence and strong strength in building dreams in China, and also sets a new benchmark for intelligent manufacturing for China's coating industry.
Two factories were opened in two days to refresh the industry record
"With the rapid development of the Northeast market, the production capacity of the original Shenyang factory has been difficult to meet the market demand. Xing Ronghua, vice chairman of Nippon Paint Investment Co., Ltd. and senior vice president of Nippon Paint China Supply Chain Management Headquarters, said, "With the active recommendation of the Liaoning Provincial Office in Shanghai, in 2023, Nippon Paint will become associated with Liaoyang Dengta City and decide to build a northeast regional production base for new materials here. This decision is not only a timely response to market demand, but also an important measure for Nippon Paint to accelerate its expansion in the northern market and enhance its brand influence.
The opening of the "Nippon Paint New Materials Northeast Regional Production Base and Nippon Paint New Materials (Liaoning) Co., Ltd.", located in Dengta City, Liaoyang, is an important step in Nippon Paint's strategic layout in China. The project took only 100 days from the construction team entering the site at the end of December 2023 to the completion and opening, which is unprecedented in the paint industry and set a new record for the speed of factory construction. With efficient execution and superb technical strength, Nippon Paint has once again proved its leading position in the coating industry.
Sino-foreign coating network learned that Nippon Paint New Materials Northeast Regional Production Base is located in the Lighthouse Economic and Technological Development Zone, mainly producing new environmentally friendly imitation stone mortar products, new environmental protection special dry powder powder series products, new environmental protection high-performance water-based building materials series products, etc.
The construction of the production base in the Northeast region has not only enhanced Nippon's production capacity in the Northeast region, but also set an industry benchmark in intelligent manufacturing and green environmental protection. The base is built in accordance with the concept of intelligent manufacturing and Industry 4.0, and has introduced advanced production equipment and intelligent management system to realize the automation, informatization and intelligence of the production process. This not only improves production efficiency, reduces energy consumption and emissions, but also ensures the stability and reliability of product quality.
Deeply cultivate the northern market and improve the layout in China
Nippon Paint chose to set up a production base in Dengta City, Liaoyang, based on many considerations. First of all, Liaoyang, as an important city in Northeast China, has a long historical and cultural heritage and a solid industrial foundation. It is located in Northeast China and central Liaoning, with convenient transportation and superior location, which provides unique conditions for Nippon's production and logistics.
At the same time, Nippon's in-depth understanding and long-term operation of the Northeast market also provide strong support for its production base in Liaoyang. Nippon Paint (Shenyang) Co., Ltd. has been operating in Northeast China for more than 10 years, growing together with the Northeast market, and has accumulated rich market experience and customer resources. However, with the rapid development of the market, the production capacity of the original Shenyang factory can no longer meet the demand. Therefore, Nippon Paint urgently needs to expand its production capacity to meet the growing demand for high-quality coating products in the Northeast market.
The commissioning of Nippon Paint New Materials' production base in the northern region will complement Nippon's production and supply in the northern region and improve Nippon's overall production layout in China. This move will help Nippon Paint better serve the Northeast market, enhance its brand influence and consolidate its position in the industry. At the same time, Nippon Paint will also optimize the production process, improve production efficiency, reduce production costs, etc., and continuously improve the competitiveness of products, to provide customers with more high-quality and efficient services.
Industry-university-research cooperation helps innovation and development
It is worth mentioning that at the opening ceremony, Nippon Paint also held a signing ceremony for industry-university-research strategic cooperation with Dalian University of Technology and Dengta Municipal People's Government. The signing of this agreement not only marks the in-depth cooperation between Nippon Paint and Dalian University of Technology in the field of industry, education and research, but also provides strong intellectual support for the technological innovation and product upgrading of Nippon Paint's new material production base.
As a well-known institution of higher learning in China, Dalian University of Technology has strong scientific research strength and abundant human resources. Through the cooperation with Dalian University of Technology, Nippon Paint will introduce more scientific research strength and innovative achievements to provide strong support for the company's technological innovation and product upgrading. At the same time, Nippon Paint will also provide a practice base and talent training platform for Dalian University of Technology to jointly promote the scientific and technological progress and talent training of the coating industry.
Through cooperation with universities and governments, Nippon Paint can better understand market demand and industry dynamics, and grasp market opportunities and challenges. This open and cooperative attitude has improved Nippon's own technical level and innovation ability, and has also made positive contributions to the technological progress and talent training of the entire industry.
Two factories were put into operation in two consecutive days, and the strength and efficiency shown by Nippon Paint undoubtedly set a new benchmark for the entire coating industry. This achievement is not only due to Nippon Group's profound industry accumulation and technical strength, but also inseparable from its keen market insight and forward-looking strategic layout. As a leader in the coatings industry, Nippon Paint has won wide recognition in the market and deep trust from customers with its excellent product quality, innovative technology application and efficient production capacity.
With the successive opening and operation of the two factories, Nippon Paint has not only improved its own production capacity and efficiency, but also provided a strong demonstration and guidance for the transformation and upgrading of the entire industry and green development. Looking forward to the future, Nippon Paint will continue to uphold the corporate mission of "refreshing a better living space", drive development with innovation, win the market with quality, lead the future with green, and contribute more to the sustainable and healthy development of China's coating industry.