Spring is fragrant in April, and the grass and trees are full of flowers. In this spring season, "in China, for China" to build a dream of China's "seed" factory Nippon Paint has another son, "Nippon Paint New Materials Northwest Regional Production Base and Nippon New Materials (Shaanxi) Co., Ltd." commissioning ceremony was held in Xi'an Economic and Technological Development Zone on April 12.
The production base in the northwest region is the best example of Nippon Paint moving towards Industry 4.0, setting a new benchmark for the production of paint enterprises from the three aspects of "digital intelligence, green and environmental protection", and demonstrating Nippon's leadership and innovation strength in the field of paint production. The completion of the factory will strongly support the production, supply and market development of Nippon Paint in the northwest region.
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It took 100 days to put into production, creating a precedent for the industry to build a factory
At the site of the commissioning ceremony, colorful flags fluttered and gongs and drums were noisy. Xing Ronghua, vice chairman of Nippon Paint Investment Co., Ltd. and senior vice president of Nippon Paint China Supply Chain Management Headquarters, delivered a speech. He reviewed the journey of Nippon Paint and Xi'an, from the first acquaintance to the current in-depth cooperation, the two sides have gone through nearly five years of ups and downs. Xing Ronghua said with emotion: "Xi'an, the ancient capital of the Thirteen Dynasties, not only has a profound cultural heritage, but also has unique geographical advantages and business environment. We feel an unprecedented opportunity for growth here. ”
When talking about the arduous process of project construction, Xing Ronghua said that despite the multiple tests such as real estate policy adjustment and market direction change, with the strong support of the Shaanxi Provincial Party Committee, the Provincial Government and the Xi'an Municipal Party Committee and Municipal Government, Nippon Paint has firm confidence and has risen to the challenge.
The project will be successfully put into construction at the end of 2023, and after just 100 days of intense construction, the project will be successfully put into production, creating a new record for the speed of factory construction in the coating industry. The commissioning of the production base in the northwest region is not only an important part of Nippon's strategic layout of building dreams in China, but also a milestone for Nippon Paint and Xi'an Economic and Technological Development Zone to work together and open a new chapter.
During the visit to the factory, the guests witnessed the advanced equipment and production lines of Nippon Paint New Materials' production base in the northwest region. According to the staff, Nippon Paint Northwest Regional Production Base has a total area of 21,251.46 square meters, mainly producing interior and exterior wall latex paint, waterproof materials, sand walls and other products, with an annual production capacity of 300,000 tons/year.
In the transparent production workshop, automated and digital equipment is running in a busy and orderly manner, and barrels of interior and exterior wall latex paint, waterproof coatings and other products are continuously produced from the production line. These products will be widely used in construction, home decoration and other fields, injecting new vitality into the economic development of the northwest region.
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Why Xi'an?
Xi'an's convenient transportation conditions, superior location conditions, efficient and convenient business environment and the increasingly mature northwest market are important factors for Nippon Paint to choose Xi'an. According to the development strategy of Nippon Paint Group, after research and demonstration of a number of investment areas, the group finally decided to settle in Xi'an Economic and Technological Development Zone for "Nippon Paint New Materials Northwest Regional Production Base".
The relevant person in charge of Nippon Paint told the Chinese and foreign paint network that the sales potential of Xi'an paint industry is huge, and the supply of surrounding raw materials is sufficient, which can undertake the production and sales of Shaanxi, Gansu, Ningbo and Qingdao provinces. This decision is not only based on market considerations, but also a deep understanding of Xi'an's industrial advantages and development potential.
From the perspective of industrial development, Xi'an's new energy and new material industry, as one of the six pillar industries, has a number of universities and scientific research institutions with outstanding advantages in new materials and new energy, such as Xi'an Jiaotong University and Northwestern Polytechnical University. These institutions have provided talent reserves and technical support for the development of Nippon, and have also gathered many new material enterprises, effectively driving the completeness and maturity of the industrial chain.
At the same time, Xi'an's transportation advantages cannot be ignored. As a national central city and the starting point of the Silk Road, Xi'an is not only an important economic center in the western region, but also a national comprehensive transportation hub. This location advantage is superimposed on the advantages of accelerating the construction of Xi'an's "metropolitan area" in recent years, so that Nippon Paint's layout in Xi'an can greatly benefit the enterprise to base itself in the northwest and then radiate the surrounding areas.
Nippon Paint said that the investment layout in Xi'an will complement Nippon's production and supply in the northwest region, complete the overall production layout of Nippon Paint China, greatly reduce logistics and distribution costs, and improve delivery efficiency. The commissioning of Nippon Paint's northwest regional production base not only enhances Nippon's competitiveness in the paint industry, but also injects new vitality into Xi'an's industrial development. With the gradual release of the production capacity of the base, Nippon Paint will better serve the northwest market and meet the needs of more consumers.
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In the future, it is expected to promote the automotive coatings business
Sino-foreign paint network learned that the Nippon Paint Northwest regional production base put into operation is located in Xi'an City, Shaanxi Province, Xi'an Economic and Technological Development Zone, Jingwei New Town, Geely Avenue. At the commissioning ceremony, Jia Qiang, director of the Management Committee of Xi'an Economic Development Zone, spoke highly of the importance of the commissioning of the Nippon Paint project to the industrial development of the Economic Development Zone and even the entire Xi'an City. He mentioned that Jingwei Industrial Park, as an important part of the province's Guanzhong Advanced Manufacturing Corridor and the city's back advanced manufacturing cluster, is the industrial core of the Economic Development Zone, bringing together many well-known enterprises such as Shaanxi Automobile, Geely, LONGi, Western Materials, Western Superconductor, and Northwest Industrial Group. Among them, the automobile industry is particularly prominent, accounting for one-third of the city's output value, providing a huge demand space for the paint market. As a leading enterprise in the paint industry, Nippon Paint will strongly promote the upgrading and development of the paint industry in the park.
It is worth mentioning that Nippon Paint is actively cooperating with Geely and other automobile companies to jointly explore new opportunities in the field of automotive coatings. Director Jia Qiang said that he believed that with the commissioning of the Nippon Paint project, the cooperation between the two sides will be deeper and more extensive, and jointly promote the development of the automotive coatings business to achieve mutual benefit and win-win results.
For the future, Nippon Paint said that it will make full use of Xi'an's local resources and corporate advantages to further promote the production of automotive coatings and expand the boundaries of development. With the continuous innovation of technology and the continuous expansion of the market, Nippon Paint is expected to make more significant achievements in the field of automotive coatings and inject new impetus into the long-term development of the enterprise.
In the past, Chang'an was the starting point of the ancient Silk Road and witnessed the prosperity of trade, while today's Xi'an, based on the western inland, is expanding a new pattern of opening up and showing new advantages in international competition and cooperation. We believe that the commissioning of Nippon Paint New Materials' production base in the northwest region will inject new vitality into the economic development of Xi'an and even the entire northwest region, and open a new chapter in Nippon's investment in the northwest region.