Author|Erer0 Email|[email protected]
No matter from which point of view, the domestic auto market is already a battlefield filled with gunpowder.
After all, the great changes of the times have changed the rules of the game in the automotive industry, and once the product or technology is not in line with the market rhythm or meets market expectations, it is likely to become cannon fodder.
This time, it was Nissan who rushed to the front. At this year's Beijing Motor Show, Nissan Motor unveiled its electric product lineup, including five new energy concept vehicles, and at the same time, Nissan Motor announced that it will cooperate with leading companies in China's smart field and further strengthen its relationships with local partners.
Makoto Uchida, President and CEO of Nissan Motor Company, said: "The Chinese market is changing dramatically. Nissan needed to respond quickly and remain competitive. As a result, Nissan has developed a balanced and focused strategy tailored specifically for the Chinese market under the guidance of its new strategic plan, 'The Arc Nissan Arc Project'.
According to Makoto Uchida, Nissan will promote the Chinese auto market through three pillars: first, to launch more new energy vehicles, second, to fully combine local advantages and global capabilities, and third, to change the operating model. In addition, Nissan Motor launched a new brand proposition, "Fun by NI".
Whether it is accelerating the introduction of new energy products, strengthening relationships with local partners, or releasing a new brand proposition for the Chinese market, Nissan is determined to deepen the Chinese automotive market.
Accelerate the transformation of intelligence and electric drive
At a time when the global automotive industry is undergoing tremendous changes, the Chinese market is at the forefront of the future of mobility. Based on this, Nissan Motor will accelerate the transformation of intelligent and electric drive in the Chinese market.
In order to adapt to the rapid changes in the market and consumer demand, Nissan Motor Co., Ltd. is focusing on comprehensive new product planning, promoting electrification, innovative R&D and production methods, applying new digital technologies, and deepening strategic partnerships to increase global sales and improve profitability according to the newly released "The Arc Nissan Arc Plan".
By actively deploying the development of intelligent and electric drive, we have launched the next-generation ProPILOT technology, enhanced NCM lithium-ion battery, LFP battery and all-solid-state battery (ASSB) to meet the needs of different consumers with diversified solutions. In the Chinese market, the company plans to renew 73% of its Nissan brand lineup by FY2026 and launch eight new energy vehicles, including five Nissan models.
At the auto show, Nissan unveiled five new energy concept models equipped with pure electric and plug-in hybrid technologies developed based on the needs of Chinese users. In addition, the Nissan Hyper Force electric concept car and the Nissan Hyper Punk electric concept car also made their debut in the Chinese market.
It can be said that the new product lineup of the Nissan brand will lay the foundation for its return to the mainstream in China's new energy market.
In addition to speeding up the pace of product update cycles, Nissan Yeah is actively expanding partnerships and applying intelligent technologies such as AI to enhance product strength. Not only that, Nissan is also actively exploring and innovating in the field of cutting-edge intelligent technology. We have established partnerships with local Chinese enterprises in many fields, actively built a broader ecological cooperation system, and jointly promoted the development of intelligence and electric drive.
Deeply cultivate the local market
At present, China's auto industry is setting off an unprecedented wave of change. As one of Nissan's core markets, China is inspiring Nissan to accelerate its intelligent and electrified transformation.
In the face of this unprecedented change, Nissan is also actively seeking innovation and change. At the show, Nissan unveiled its new brand proposition, "Excitement by NI," which is a localized interpretation of the Nissan brand's commitment to "Innovation for Excitement." Through brand renewal, we can adapt to and meet the diversified needs of the Chinese market.
"Fun" is not only a driving experience brought by products and technologies, but also a new way of life defined by users. "NI" not only means Nissan Innovation, but also focuses on every consumer, "you". This new brand proposition not only represents Nissan's innovative spirit and pursuit of a better life, but also represents Nissan's commitment to the diverse needs of every consumer.
In the face of fierce market competition, Nissan Motor Co., Ltd., inspired by its new brand proposition, focuses on the Chinese market and co-creates with global resources. Focusing on all touchpoints such as technology, products, and services, we will accelerate the transformation of intelligence and electric drive, and work with Chinese partners to provide consumers with an enjoyable future mobility experience that meets user needs.
We will continue to invest in the Chinese market and build a localized ecosystem. For more than 20 years, Nissan has maintained its value commitment to quality, performance, technical capabilities and customer service through a solid partnership with Dongfeng Motor Group, and has developed a strong local ecosystem covering design, R&D, supply chain, and local talent development.
It can be said that with keen market insight, accurate judgment, and rapid action, Nissan will usher in a new atmosphere in China's new energy market.