On the afternoon of April 30, the 5th Nanhai Auto Food Carnival of "Fun to Find Summer City Light" opened in Tingyin Square, Xiqiao Town. The carnival lasts for 4 days and lasts until May 3. The event integrates many trendy elements such as food, music, and cultural creativity, as well as a variety of "trade-in" promotions. This year, Nanhai will focus on seven major areas, including automobiles, catering, home furnishing, business districts, finance, e-commerce and night economy, to lay out key consumption promotion work, based on the new development stage of the "Consumption Promotion Year", to create more new scenarios for cultural, business, tourism and financial consumption, release the consumption potential of Nanhai, and promote the total retail sales of consumer goods and retail catering sales to increase significantly.
Enjoy the South China Sea and detonate a new boom in automobile consumption
At the launching ceremony of the carnival, the "2024 Nanhai District Consumption Promotion Work Plan" was officially released, according to the plan, this year Nanhai will focus on seven major areas such as automobiles, catering, home furnishing, business districts, finance, e-commerce and night economy to lay out key consumption promotion work.
In terms of the automobile sector, Nanhai continued to expand the consumption of bulk commodities such as automobiles this year, encouraged the trade-in of old cars, promoted the commercialization and circulation of second-hand cars, and held a variety of automobile consumption promotion activities to further release the potential of residents' automobile consumption.
"The 5th Nanhai Auto Food Carnival held this time is one of the important manifestations of Nanhai District to promote the steady development of the automobile consumer market, covering the "Nanhai Good Car", the third quarter of the Nanhai Good Car Experience Camp and other sections, and the integration of elements such as trade-in and cultural tourism. Zhou Zijian, vice president of the Nanhai District Committee of Guangdong Province of the China Council for the Promotion of International Trade, said when interpreting the plan.
As a supporting activity of this year's Car Food Carnival, the third quarter of the Nanhai Good Car Experience Camp, which is scheduled to start in May, will continue to lead consumers to unlock smart travel, enjoy the good scenery of the South China Sea, conduct in-depth test drives, and accelerate car purchase decisions on the basis of full experience.
Guicheng has taken the lead in launching the 3 million yuan "Enjoy the Redemption to the New Future" 2024 May Day Foshan (Guicheng) New Car Purchase Festival activity, and the government and enterprises have jointly launched multiple consumption scenarios and subsidies, so that citizens can truly feel the benefits and convenience of buying cars and stimulate car consumption.
Nanhai family life, it is time to renew and upgrade
In the "trade-in" zone of household appliances, well-known local home appliances and furniture companies have launched many product concessions in combination with the "trade-in" policy of consumer goods, attracting many citizens to consult and buy. Professional home appliance sales personnel and maintenance personnel also provide on-site consultation and answer services, answer questions about various home appliances, and provide professional advice and recommendations in combination with the "old for new" activity.
Home furnishing is a key area of consumption promotion in Nanhai District in 2024, and Nanhai will create a quality renewal activity with the theme of "Nanhai Home Life". Implement the trade-in subsidy for home appliances and furniture in Foshan, support home appliance and home improvement furniture sales enterprises to cooperate with large supermarkets, manufacturers, large-scale renewable resource enterprises, etc. to carry out trade-in promotional activities, and at the same time accelerate the implementation of after-sales service improvement actions around home decoration, home furnishing, electronic appliances and other household consumption scenarios.
In the quality renewal activity, Nanhai launched the key activities of "trade-in" for automobiles, home appliances and furniture into 10,000 homes, which will be carried out in more than 15 communities in 7 towns and streets in the district to provide convenient and efficient one-stop services for citizens.
Nanhai good food, innovative situational catering consumption experience
Roast pig, Xiqiao flatbread, handmade desserts...... As a major feature of this carnival, nearly 60 gourmet coffee cultural and creative home appliance booths were gathered on the spot, bringing taste buds to consumers.
The organizers also launched the activities of "shopping and leading" and "grab and use", so that the public can eat, drink, play and be polite. Relevant enterprises also carried out exhibitions and sales of special agricultural products, green and healthy foods and special products of counterpart cooperation areas, and promoted the rural food map of Nanhai District, so that citizens can enjoy Nanhai more freely.
At the launching ceremony of the carnival, the "Work Plan for Carrying out the "Search for Old Restaurants in the South China Sea" (Catering Industry) was officially released. Nanhai will vigorously excavate and display a number of catering market entities that follow the local culture and historical traditions, are widely recognized by the society, enjoy good business reputation and brand effect, and carry out the "Looking for Nanhai Old Stores" awarding activity. In 2024, the first batch will focus on the catering industry, and the goal is to identify 100 "Nanhai old stores". By the end of 2026, the number of "Nanhai old stores" cultivated and recognized in the region will not be less than 300. The scope of selection is the catering industry market entities that have been in operation in Nanhai for 10, 20, 30, 40, 50 years and above, so that the "Nanhai Old Store" will become a new excellent representative and city business card of Nanhai, and provide new impetus for the high-quality economic development of Nanhai.
As one of the seven key areas of Nanhai District's consumption promotion work in 2024, Nanhai will focus on the Cantonese cuisine agglomeration area, combine the recognized famous restaurants, famous dishes and famous products, promote special food activities, and promote the integrated development of new formats and new models of catering services.
For example, major business districts are encouraged to set up "Nanhai Famous Cuisine" Cantonese cuisine cultural experience areas to create "Internet celebrity check-in points" for popular foods, release the "Nanhai Rural Food Map" to polish the brand image of Nanhai famous dishes, and innovatively hold the "Ticketing Gifts" catering consumption ticketing to win prizes to promote citizens to develop a good habit of actively asking for invoices for consumption.
"Nightlife is wonderful in Guangdong", and the night economy promotes consumption
At 7:00 p.m., the carnival music night event officially opened, and the star DJ of Foshan News and Media Center led a group of singing and dancing musicians to bring the first trendy golden song, and the melodious singing resounded through the night sky of Tingyin Square, and the audience was swaying with the beat.
During the carnival, there will be a night of trendy music with different themes from 7 pm to 9 pm, including Rock Music Night on the evening of May 1st, Anime Hits Pop Night on the evening of May 2nd, and Pop Jazz Night on May 3rd.
The more exciting the night. Night-time economic activities such as visiting night markets and eating supper have become an important way to meet the personalized and diversified needs of consumers. This year, Nanhai will combine the theme of "Nightlife, Wonderful Guangdong" night economy to promote consumption, take the creation of night consumption scenes as a breakthrough, combine culture, business and tourism, and continue to hold "one town, one brand" night concerts such as Jiujiang Rulin Bay Sunset Concert, Xiqiao "Qiao Lake Night 8 p.m.", Guicheng National "Wake Up" Stage, Shishan Boai Lake Music Night, Dali Denghu Central Axis Music Season, Danzao "Hydrogen Valley Voice" Xianhu Fountain Concert and other "one town, one brand" night concerts, as well as Lishui Enjoy Youth Creation and Art Time and Space Fun Club.
In addition, taking the opportunity of the opening of Guangdong's eternal love, we will integrate the rural tourist attractions in the area, develop and design high-quality tourism routes, and strengthen publicity and promotion so that citizens can "sightseeing during the day and leisure at night", enrich the travel time, and tap the potential of night consumption.
Continue to increase the weight and build a regional consumption center city
As an important consumption position, Nanhai actively mobilizes commercial complexes to use various consumption promotion activities to attract consumer groups in the Guangzhou-Foshan area, so as to achieve sustainable development throughout the year, with seasonal focus and monthly highlights.
Since 2023, Nanhai District has held more than 100 consumption promotion activities such as the Future Bay Area Coffee Festival, aesthetic experience activities, and Qiandeng Lake New Year's Eve Tesco Festival, and the annual revenue of Guicheng business district alone has exceeded 10 billion yuan, with a passenger flow of more than 111 million people.
In 2024, Nanhai District will continue to combine the cultivation and construction of regional consumption center cities, focus on the implementation of the "Eight Major Actions", take the transformation and upgrading of pedestrian streets (business districts) as the starting point, give full play to the role of pedestrian streets (business districts) as the main consumer front, give full play to the advantages of the two provincial-level demonstration pedestrian streets (business districts) of Florentia Village and Qiandeng Lake Unipark, and launch consumption promotion activities such as special themes, trendy hotspots, and night economy of pedestrian streets (business districts). For example, during the May Day holiday, Shunlian Park will receive a 10 yuan discount coupon for a single purchase of 20 yuan, Florentia Village will get 100 yuan for a single purchase of 999 yuan or more, and 100 yuan for a single purchase of 600 yuan, Foshan IKEA 200+ high-quality products will be discounted by 5 yuan for a limited time, and Jiazhou Plaza will launch a 30 yuan discount for department store clothing after discounting 100 yuan.
Nanhai will also integrate the consumption preferential activities of major financial and banking institutions in the region, including UnionPay, various banking institutions and their official apps and WeChat mini-programs to launch consumption promotion activities. In this carnival, China Construction Bank Foshan Branch also launched e-CNY consumption red envelopes to benefit consumers, promoting consumers to use e-RMB for payment and settlement. Nanhai Rural Commercial Bank, Agricultural Bank of China Nanhai Branch and other banking institutions and Guangdong Shilihe Financial Leasing Co., Ltd. have also launched financial product discounts to further leverage market consumption quotas.
"Holding consumption promotion activities is an important measure to activate the regional consumption atmosphere and tap the consumption potential. Li Jingluan, deputy director of the Foshan Municipal Bureau of Commerce, said that next, the Municipal Bureau of Commerce will continue to guide all districts to expand the automobile consumer market by carrying out the "old for new" activities of consumer goods, activate the "new kinetic energy" of household appliance consumption, and promote the high-quality development of the city's commerce and trade industry.
At the launching ceremony, Nanhai District also commended a number of support units and activity organizers to promote consumption activities, Zhou Kang, the promotion officer of Xiqiao Beautiful Life, made a recommendation of "Xiqiao, Very Fun", and the time-honored bakery of Xiqiao flatbread, a traditional delicacy specialty of Nanhai, shared and introduced how to make the time-honored brand glow with new vitality of consumption.
The event was guided by the Foshan Municipal Bureau of Commerce and the People's Government of Nanhai District, Foshan City, and co-sponsored by the Economic Promotion Bureau of Nanhai District, Foshan City, the Culture, Radio, Television, Tourism and Sports Bureau, the Housing and Urban-Rural Construction and Water Conservancy Bureau, the Agriculture and Rural Affairs Bureau, the Market Supervision and Administration Bureau, the Financial Industry Development Office and the People's Government of Xiqiao Town.
Text and photo: Lu Peilan, a reporter from Foshan News and Media Center
Video: Li Jinqiang, a reporter from the Foshan News and Media Center
Correspondent: Hong Zihui