New Hainan client, Nanhai Network news on April 17 (reporter Wang Kangjing) green consumption, protect the earth. With the enhancement of people's concept of environmental protection, consumers are more inclined to healthy and green products, including luxury goods such as jewelry. The reporter visited Hall 2 of the 4th China International Consumer Goods Expo and saw that some well-known brand jewelers have been adopting means including AI design and green breeding to achieve the production of jewelry products in line with the concept of environmental protection to meet the needs of customers.
The AI design artificial emerald worth 36 million yuan exhibited by Gaonas.
During the 4th China International Consumer Products Expo, brand jeweler GAONAS brought a series of "environmentally friendly" jewelry products and artworks designed by AI technology, among which artificial emeralds worth 36 million yuan have become a "masterpiece" that many visitors have gone to watch.
Zhang Lina, art director of GAONAS brand, said that AI, as a powerful new technology, can provide great possibilities for the design and production of the jewelry industry, such as the environmentally friendly art jewelry launched by GAONAS at the exhibition, the jewelry works on display are designed by AI technology, and the design materials of these jewelry are circuit boards, plastic bottle caps, nuts and screws and other daily garbage, combined with artificial jewelry and AI technology to produce these exquisite works. For example, Golds recycled plastic bottle caps are recycled and combined with gemstones to make a butterfly brooch.
The AI design on display is a butterfly brooch made from plastic bottle caps and gemstones.
"By participating in this Consumer Expo, we found that the scale of the exhibition is getting bigger and bigger, and the openness is getting stronger and stronger, when we participated in the Consumer Expo for the first time, we decided to set up a branch in Sanya, and now the branch has been completed and put into operation, and we will continue to transfer new technologies and trade to Hainan in the future. Zhang Lina said that as people's consumption concepts become more and more green, this also requires the jewelry industry to keep up with the times and adapt to consumer trends.
Zhang Lina believes that AI design and traditional design complement each other, and the traditional design in the past can provide more experience for AI design, and then give full play to the unique advantages of AI design to provide more possibilities and improve efficiency for the creation of environmentally friendly jewelry works. In the future, GORNAS will make full use of AI technology, combine Hainan elements such as coconut trees, beaches, etc., and will open a special counter for AI-designed jewelry works in Hainan, and will bring many themed works related to Hainan to be displayed offline.
Hairun Pearl exhibited the "Ocean Wings" oyster series products.
How to achieve environmental transformation in a series of processes such as product design, production and exhibition is a test for many luxury brands. At the Hairun Pearl booth in Hall 2, the "Ocean Wings" mother-oyster series customized by the company for this Consumer Expo is designed with environmental protection as the starting point and using seawater mother-oyster as raw materials, with a unique growth pattern and flowing halo on the surface, reflecting the practice of green environmental protection concept in jewelry products.
Products of Miyu Pearl.
At the Meiyu pearl booth, the reporter saw that the brand placed the large picture and accompanying text of the pearl farm in a conspicuous position, and the content introduced that the company used the vast sea area of Hainan to cultivate pearl oysters with clear and pollution-free seawater and suitable water temperature. In particular, the seawater pearls produced by the company in Lingshui with high-quality seawater aquaculture of various pearls are exported to the United States, Japan, South Korea and other places, thus highlighting the importance of marine environmental protection to the production of high-quality seawater and high-quality pearls.
At the colorful Yunnan booth, the staff told reporters that the design and production of jadeite itself has been very environmentally friendly, but as a brand, it also attaches great importance to the environmental protection concept needs of customers, and will use reusable showcases when participating in the Consumer Expo, which will still be widely used after the exhibition.