On the afternoon of April 28, the symposium on the entry of special agricultural products in Baiyin City into the Sweet Brand Center was held in Lanzhou, and 270 special agricultural products in Huining County were unveiled in the "Sweet" Brand Center. A total of 16 enterprises in Baiyin City signed procurement agreements with the Sweet Brand Center, including 5 in Huining County, to further enhance the reputation and popularity of Huining's characteristic agricultural products, so that more Huining's characteristic "sweet" agricultural products can fly to all parts of the country. Chang Hong, member of the party group and deputy director of the Provincial Department of Agriculture and Rural Affairs, Zhang Lin, deputy secretary of the Municipal Party Committee and director of the United Front Work Department of the Municipal Party Committee, Wen Xia, secretary general of the Provincial Special Agricultural Products Production and Marketing Association and head of the Sweet Brand Center, and Liu Guohua, vice president of the Provincial Rural Industry Development Research Institute, attended the symposium.
In the exhibition area of Huining agricultural products of the Ganwei Brand Center, Huining small grains, sesame oil, Chinese herbal medicines, almond milk, vermicelli, marinated meat, dandelion tea and other products made a stunning appearance, which was well received by the guests and the audience. At the subsequent symposium, five Huining enterprises, including Huining County Xiangze Small Grain Farmers Professional Cooperative, Gansu Qilian Snow Starch Co., Ltd., Gansu Changzheng Pharmaceutical Group Co., Ltd., Gansu Huining Jianwei Edible Oil Co., Ltd., and Huining County Jinxin Xingxing Products Co., Ltd., signed a purchase and sales agreement with the Ganwei Brand Center to help rural agricultural products go out and accelerate agricultural modernization.
Wang Hua, head of Xiangze Small Grain Farmers Professional Cooperative in Huining County: I am very happy to be able to participate in the "Sweet" brand recommendation meeting as a member of Huining's local agricultural specialty products enterprise, and sign the purchase and sales contract on the spot. This event has built a good platform for our agricultural specialty products enterprises, so that our small grains in Huining can be known by more people through "sweetness". Although we have made some achievements in the small cereals industry, there are still a lot of deficiencies in product marketing and brand cultivation, and we hope that through today's activities, with the help of the platform of the Sweet Brand Center, we can help guide us to do a good job in the promotion and recommendation of the Huining small cereals brand, so that more people can know about Huining small cereals, eat Huining small cereals, and fall in love with Huining small cereals.
It is understood that the Ganwei Brand Center store will carry out a week-long display and promotion of Baiyin City's special agricultural products, and set up a special area for Baiyin City's special agricultural products in the Ganwei Brand Center store, and focus on the promotion of Baiyin's special agricultural products on the outdoor large screen and in-store light box, and at the same time, 2 online live broadcast promotion activities will also be carried out. Huining County's special agricultural products will continue to expand the popularity and influence of famous and special agricultural products with the help of the publicity effect of the "sweet" brand, so that high-quality agricultural products can enter more people's field of vision.
Xu Junhui, Gansu Huining Linghui Breeding Co., Ltd.: "Sweet" brand in the hearts of many people, is a brand that everyone trusts, we have settled in "Sweet", so that everyone can understand more about our product, we go back to the quality of this strict control, with the help of the sweet brand, our product to all parts of the country.
Strengthen the leader, supplement the chain, develop the business format, and build the brand. Focusing on regional leading industries, Huining County regards brand cultivation as the leading force for industrial prosperity, strengthens main body cultivation, quality improvement, brand building and standardized production, solidly promotes the quality and efficiency of green food, and helps the high-quality development of agriculture. Huining's "local brand" and "township brand" continue to grow bigger and stronger, and the good mountains, good waters, and good products that were once "raised in the deep boudoir are unknown" have finally been realized. The entry of Huining's special agricultural products into the "Sweet" brand center will further enhance the competitiveness of agricultural products, expand their popularity, increase farmers' income, and make positive contributions to accelerating the modernization of agriculture and rural areas and promoting the comprehensive revitalization of rural areas.
Chen Yong, Deputy Director of Huining County Agriculture and Rural Bureau: A total of 22 enterprises in Huining County brought 270 special agricultural products, including well-known small grains, marinated meat, almond milk, vermicelli, etc. We will take this promotion meeting as an opportunity to further deepen the cooperation with the "Sweet" brand center, seek more and greater support points and meeting points, promote the brand promotion and sales of Huining special agricultural products to a new level and make new progress, and concentrate on building a batch of loud and influential Huining agricultural product brands.
(Huining financial media reporter Liang Xiaoyan)