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New Hainan client, Nanhai Net Chen Jing/Wen Cao Zhi/Picture
Here, the good things from all over the world are dizzying. One second you are still admiring the blue and white state banquet porcelain in Jingdezhen, and the next second you can taste the most authentic Irish whiskey. From April 13th to 18th, the 4th China International Consumer Goods Expo (hereinafter referred to as "CICGF") was held in Hainan. The six-day event brought together more than 4,000 exhibits from 71 countries and regions, like a "hypermarket" of global consumer goods, witnessing the two-way rush of countless brands and consumers.
From April 13th to 18th, the 4th China International Consumer Goods Expo was held in Hainan. Photo by reporter Cao Zhi
Buyer's paradise! All the world's best products in one go
On the first day of the public opening day of the Consumer Expo, Mr. Yu, who is engaged in the e-commerce of imported duty-free goods, walked around in a live broadcast, sometimes stopping to admire, taste the experience, and sometimes exchange and negotiate. At the other end of the live broadcast room are many consumers who have not been able to visit the exhibition in person. "There are more international high-quality consumer goods at the Expo. Mr. Yu said that more and more Chinese consumers are looking for better and higher-end goods, and the Hainan Free Trade Port will become the main channel for these goods.
Consumers experience a wide range of products at the Expo. Photo by reporter Cao Zhi
On the other side of the consumer spectrum, international exhibitors are also feeling the huge potential of China's consumer market in the hot atmosphere of the Expo.
"We see the CICG as a breakthrough attempt to enter the Chinese market. Cui Wen, the national sales manager of Tricker's, a British famous boot brand exhibiting for the first time, said that the CICG is an excellent platform to showcase brands, expand markets and make friends.
Singapore's healthy lifestyle brand Osheng is participating in the CICG for the fourth time. Photo by reporter Cao Zhi
The trust of new friends comes from there. Osheng, a Singaporean healthy lifestyle brand that has participated in the fair for four consecutive years, opened its first store in Hainan after the first Consumer Expo, changing from an exhibitor to an investor. "Every year when we participate in the Expo, we can feel the changes in the sentiment and preferences of the Chinese consumer market. As an overseas brand, Osim is optimistic about the Chinese consumer goods market for a long time. Liu Ranran, deputy manager of Osim marketing planning, said.
This year, BABOR, a skincare brand from Europe, also aimed at the Hainan Free Trade Port, which is a hot spot for investment, and opened its first store in Hainan on April 16. It can be seen that in addition to the limited exhibition time, the CICG is also helping the Hainan Free Trade Port to become a never-ending "buyer's paradise".
Domestic products go to sea, and national tide boutiques are sold all over the world
"Northeast China is the main production area of ginseng, and I also got the best price!" Li Bai, a global buyer, walked out of the Jilin Pavilion with satisfaction. After the cooperation is reached, these Chinese "health products" such as American ginseng and deer antler velvet will be sold to the United Arab Emirates and other countries in the Middle East.
"In the past few days, several import and export traders have come to discuss cooperation, and two have been agreed to do further communication to expand the markets in Southeast Asia, Europe and the United States. Zhou Guomin, the person in charge of Guizhou brand Natasha musical instruments, said happily. This domestic musical instrument brand, which creatively uses new materials such as bamboo to make guitars, has also successfully built a channel to go overseas with the help of the "hypermarket" of the Consumer Expo.
"The CICG is also a platform to grasp the trend of international boutiques, and the exchanges and references with international friends in the past four years are of great significance to the optimization and innovation of our products. Kong Guanwen, deputy general manager of the China marketing department of Zhu'an Fragrance, a domestic fragrance brand, revealed that with the help of the influence of the Consumer Expo, this year, Zhu'an Fragrance successfully established a new global brand marketing center in London, England.
Consumers experience a wide range of products at the Expo. Photo by reporter Cao Zhi
"In fact, this year we have increased the invitation of overseas buyers. After the visa-free entry policy for personnel from 59 countries into Hainan has increased the business reasons for exhibitions, it is more convenient for overseas buyers to come to Hainan to participate in the Expo. We hope that the CICG will provide greater support for domestic products to 'sell globally'." Yang Weiyi, Information Publicity Department of Hainan International Economic Development Bureau, said.
Efficient connection between supply and demand!
On the morning of April 15, at the supply and demand docking event (high-end food and wine session) of the Consumer Expo, dozens of negotiation tables were already full of exhibitors and buyers, and the overall atmosphere was relaxed and harmonious, like a wine tasting and food appreciation meeting.
Lin Shijian, executive director of Hainan Hotel and Catering Industry Association, tasted a lot of undrunk wine at the matchmaking meeting, and brought back a few samples for further cooperation negotiations. "Compared with last year, this year's brands are richer and the quality is good. On top of that, the centralized presentation was very efficient, and I quickly shortlisted the suppliers I wanted to work with. He said.
At the Consumer Expo, buyers are negotiating with merchants. Photo by reporter Cao Zhi
The docking of supply and demand is one of the important tasks of this Consumer Expo.
For the first time, the "1+N" island-wide exhibition model was adopted, with the main venue set up at the Hainan International Convention and Exhibition Center, and at the same time, three sub-venues for duty-free shopping, sailing yachts, and international health consumption were set up in Haikou, Qionghai and other places, so as to achieve sub-categories, sub-scenes, and sub-groups, and at the same time display large-scale physical objects such as sailboats and medical equipment, so as to improve the efficiency of supply and demand docking. In addition, for the first time, a number of supply and demand matchmaking meetings with the themes of countries and industries were held to help exhibitors and buyers efficiently match and accelerate the process of transforming "exhibits" into "commodities".
From the first to the fourth, what has changed is the continuous expansion of the total exhibition area, the continuous increase in the number of participating countries and brands, and the main theme of openness and cooperation has not changed.
"The Consumer Expo is a national exhibition. Today, this new global consumer boutique hypermarket has taken shape in the Hainan Free Trade Port. Yang Weiyi said. With the help of the Hainan Free Trade Port, the Expo will continue to exert its influence and bring more surprises and benefits to consumers around the world.