Han Baojiang: Empowering high-quality development with culture
economic development
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Academic Home: For the first time in this year's government work report, "new quality productivity" was written, proposing to vigorously promote the construction of a modern industrial system and accelerate the development of new quality productivity. You mentioned that the new quality productivity is the productivity in line with the new development concept, and its core connotation is sustainable development. What role does culture play in speeding up the development of new-quality productive forces and promoting sustainable development? Han Baojiang: Culture plays an important role in speeding up the development of new-quality productive forces. In the two basic contradictions between the productive forces and the relations of production, and between the economic base and the superstructure, we attribute culture to the ideology of the relations of production and the superstructure, which has a strong counter-effect on the development of the productive forces and economic development. In this sense, culture, as the most basic, deepest and most lasting force, has an empowering and blessing effect on new quality productivity. Therefore, when thinking about the task of speeding up the development of new quality productive forces, we must consider the variable of culture, so as to create a better cultural environment and provide more lasting cultural strength for the development of new quality productive forces. For example, from the concept of guiding the public to scientifically understand the importance of the new quality of productivity, through public opinion propaganda to the social expectations, the understanding of the urgency and necessity of related issues, etc., to give positive guidance, and then form some social consensus, for the whole society to concentrate on promoting the development of the new quality of productivity to gather majestic forces. It can be seen that culture and new quality productivity are mutually reinforcing. Promoting Chinese-style modernization in the new era has also put forward clear goals and requirements for cultural construction, that is, in addition to complying with the development laws of China's excellent traditional culture, revolutionary culture, and advanced socialist culture, cultural construction should also do a good job in serving economic construction and serving the development of productive forces, including the development of new productive forces. Han Baojiang: "The coordinated development of material civilization and spiritual civilization" is mainly relative to human modernization. In Chinese-style modernization, how can people achieve better development? Human development must be based on the improvement of material living standards. If we want to achieve spiritual prosperity and not fall into the trap of materialism and money worship, it is obvious that we must strengthen the cultural guidance or spiritual education of people, educate people with culture and culture, and finally realize the coordinated development of material civilization and spiritual civilization. The population of the mainland accounts for 19% of the world's total population, and land resources account for only 7% of the world's land resources, and land resources are scarce relative to the size of the population. Bringing people's life concepts and lifestyles in the right direction of sustainable development is not only related to China's actual development, but also to the sustainable development of the Chinese nation. Academic Home: The cultural tourism market will recover strongly in 2023, and the recent Spring Festival cultural tourism boom has also brought a good start to the consumer market this year, showing the vitality and strong energy of the mainland economy. Han Baojiang: Cultural empowerment economy, one is the direct empowerment of culture, and the other is the indirect empowerment of culture. Culture directly empowers the economy, which is to directly promote the development of the cultural industry itself. With the improvement of material living standards, people have more and more demand for spiritual and cultural products, and the cultural industry can be promoted to directly produce economic benefits through the production of cultural products that meet people's spiritual needs. For example, in recent years, the box office of movies has always remained high, and the film market has shown a strong momentum of development. The demand for culture is becoming more and more abundant, and the cultural market is becoming more and more hot, which will inevitably stimulate a large number of cultural industries and promote the rapid growth of cultural business entities like mushrooms after a rain. The output value of the cultural industry is directly part of the GDP and directly contributes to economic growth. At present, the output value of the cultural industry, especially the film and television industry, in many developed countries in the world accounts for a fairly high proportion of their GDP. The development of the cultural industry not only has a direct effect on economic development, but also has a far-reaching impact on the formation of people's ideological concepts, the struggle for public opinion positions, the possession of the right to speak, including the shaping of national spirit and values. Culture indirectly empowers the economy, which is similar to what was often said in the past, "culture sets up the stage, and the economy sings". Culture is often more historical, and at the same time, with the economic and social development of some new phenomena, through the gathering of human resources, capital resources, entrepreneurial resources, etc., and then provide the most basic capital for economic development, in order to promote the economy from implicit advantages to explicit advantages play a catalytic role in the role of a catalyst, and then inject a strong cultural impetus into economic development. This kind of direct empowerment and indirect empowerment promotes the formation of an internal causal relationship between the cultural industry and economic development, so that culture can provide momentum for economic development and become the most basic, deepest and most lasting force in economic development. In addition, the deep integration of culture and economy has actually formed a new form of civilization. This form of civilization demonstrates the positive energy of economic and social development. Through this positive energy, the world can be recognized for the economic development path in this cultural environment, which will also inject new impetus into the world economic prosperity. Academic home: Market demand is an important driving force for economic growth. The cultural tourism boom has fully demonstrated the role of the cultural tourism industry as an engine for economic growth. In your opinion, what should be done to promote the benign, healthy and lasting development of the cultural tourism market and promote the cultural tourism industry to become an important economic growth point? Han Baojiang: First of all, governments at all levels should pay attention to it. The cultural industry often has a relatively long investment cycle and a relatively large amount of investment, and the time to effect is not as direct and obvious as direct investment in economic construction. This requires governments at all levels to have the ability to take a long-term view and increase investment in the cultivation of cultural industries and cultural undertakings. For example, digging deep into the rich resources contained in the 5,000-year history of Chinese civilization, including the protection and inheritance of traditional culture in ancient neighborhoods and the protection and inheritance of intangible cultural heritage, requires the government to dare to spend money and be willing to spend money. Second, businesses need to get involved. Literary and artistic workers are good at literary and artistic creation, but they often do not know how to operate, and are not good at sorting out the relationship between capital and culture in order to form a realistic supply. This requires the involvement of entrepreneurs who are interested in culture. The prosperity of Hollywood films in the United States is actually supported by the power of capital. Of course, we need to regulate and guide cultural investors, so that they do not invest in vulgar, vulgar and kitsch literary and artistic works in a hurry, but focus on investing in high-quality works with profound thoughts, exquisite art and excellent production that have a positive appeal to the society, so it is very necessary to cultivate entrepreneurs who truly understand politics and culture. Third, workers on the propaganda, ideological, and cultural fronts should brace their spirits. As a direct producer of cultural works, how to use Xi Jinping's cultural thought as a guide to produce more and better cultural products, especially cultural products that are combined with the times, the new industrial revolution and the development of new quality productive forces, is not only beneficial to the development of cultural products themselves, but also has a mutually promoting effect on new quality productivity and economic development. To promote the benign, healthy and sustainable development of the cultural tourism market, it is necessary to truly create a cultural brand through multi-party cooperation. Why do we never get tired of watching some classic old movies? It is because of the cultural credit generated by cultural brands. When the cultural brand is bright, the cultural product is really bright, and the cultural brand is messed up, which is actually more destructive than the mess of ordinary products. Therefore, it is necessary to establish a sense of cultural branding, so that these cultural brands containing excellent traditional Chinese culture, revolutionary culture, and advanced socialist culture can truly move the Chinese people, and then move the world, and then expand the communication power and influence of Chinese culture. Academic Home: The cultural tourism boom also allows us to see an important feature of contemporary economic and social development to a certain extent, that is, the integration and interaction of culture and economy. General Secretary Xi Jinping once pointed out that "where the culture is very developed, the economy is still in the front." Han Baojiang: In my opinion, the highest stage of a country's economic development should be a high degree of cultural and economic integration. Obviously, we should work hard in this direction to promote the internal integration of culture and economy, not a combination of plates, but a combination of water and milk, which is the best state for us to achieve the common development of economy and culture. In my opinion, such a state is precisely what Xi Jinping's economic thought and Xi Jinping's cultural thought strongly advocate. Xi Jinping's economic thought is rooted in the ideological fertile soil of China's excellent traditional culture. For example, the rich people-oriented economic thought contained in the traditional culture of the mainland, recorded in the "Book of Shang" that "the people are the foundation of the state, and the state is solid", and Mencius talked about "the people are precious, the society is secondary, and the monarch is light", etc., and the governance of the country first puts the people in an important position, which is in line with General Secretary Xi Jinping's people-centered development thought. There are also traditional cultural classics that talk about "accumulating wealth through currency, enriching the country and strengthening the army", "a gentleman loves money, and takes it in the right way", "a gentleman is a man of righteousness, and a villain is a man of profit", through such a cultural concept to guide people to establish a correct concept of righteousness and profit and business ethics, emphasizing the benign interaction between morality and economy, rather than expanding the law of the jungle advocated by Western society. We emphasize competition, but at the same time emphasize cooperation, competition and cooperation complement each other, external kindness and sincerity, and internal children are not bullied.
[Han Baojiang: Member of the Chang'an Street Reading Club, Professor of the Central Party School (National School of Administration)]
Note: Authorized to publish, this article has been selected and included in the "Chang'an Street Reading Club" theoretical learning platform (People's Daily, People's Political Consultative Conference Daily, Beijing Daily, Xinhuanet, CCTV, National Party Media Information Public Platform, Vision, Beijing Time, Surging Government Affairs, Phoenix News Client "Chang'an Street Reading Club" column synchronization), reprinting must be uniformly marked "Chang'an Street Reading Club" theoretical learning platform source and author.
Editor-in-charge: Ma Jiajun, preliminary review: Cheng Ziqian, Chen Jiani, review: Li Yufan
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