The hot air balloon-shaped coffee freeze-dried coffee is stalled together with the Yunnan heritage armor horse, and the whole chain of self-produced and self-sold local coffee comes with a hand-poured experience...... As the first market activity of the 2024 Hongkou Coffee Culture Festival, this weekend, the "Modu Big Coffee" Coffee Mutual Entertainment Cultural Market will be held in Lane 8.
At the scene, more than 20 coffee and cultural and creative brands joined hands to appear. The reporter found that the vast majority of the participating coffee brands have their own "cultural and creative genes".
The "Balloon Pilot" coffee on Harbin Road, Hongkou District, is an Internet celebrity brand, and the person in charge, Song Runan, is from Yunnan. He introduced that the market specially brought the "Dehong Rouge" special blend - coffee beans from Yunnan Dehong, supplemented by pineapple juice and cocoa juice seasoning, and a soda biscuit coated with Yunnan berry "rouge" jam, the taste is rich in layers, and the photo is also very good. There are also 8 different flavors of coffee freeze-dried on sale, and the dopamine-colored hot air balloon-shaped patented packaging itself is a cultural and creative product. In Song Runan's view, the coffee culture festival is "coffee + culture", a mutual learning of coffee, and a cultural exchange.
Hongkou Enterprise Coffee starts from the coffee culture itself and brings an on-site hand-poured experience. Xing Pingfeng, the person in charge of the brand, said that the owner has a coffee estate in Hari Village, Lincang, Yunnan, which can complete the closed loop of the entire coffee industry chain from planting, processing, supply chain to terminal retail. The market brought a variety of coffee beans at different price points, provided convenient service for grinding beans on site, and allowed consumers to get close to the brand through the hand-brewing experience. She believes that the Coffee Culture Festival provides an opportunity for coffee brands to exchange and cooperate, and hopes to find more partners through this market, so that Chinese coffee beans can enter more coffee shops in Shanghai.
In addition, the "Stone Vine Coffee" opened in the 1927 Lu Xun and Uchiyama Memorial Bookstore brought special products such as "soy sauce coffee"; The community café "Ouyi Station" on Ouyang Road took out the "Wenhao Coffee" mixed with rice wine, which was integrated into the cultural characteristics of Hongkou.
According to the relevant person in charge of Hongkou District, the Hongkou Coffee Culture Festival focuses on coffee + culture, coffee + art, coffee + tour, coffee + tourism, coffee + business, coffee + exhibition, etc., integrating coffee with cultural creativity, cultural tourism, performing arts, opera, cute pets, etc., and launching nearly 60 theme activities such as 100-screen linkage, city-wide release, urban tour, CityWalk, and market parade, accelerate the integration of resources such as cultural, tourism, business and sports exhibitions, promote industrial innovation and business cooperation, and stimulate economic vitality.