Attention: Sentiment Index
Abstract:In the past year, the technological trend led by generative artificial intelligence (AIGC) has brought surprises to the world, and people expect them to gradually integrate with the real economy and play a huge role in industrial upgrading, technological innovation, enterprise transformation, and efficiency creation.
In 2023, while the rapid changes in science and technology continue to refresh people's imagination of the digital future, the real estate field is still at a low point. Real estate developers have also slowed down in digital transformation and have become cautious in R&D investment. At the same time, the effect of online marketing is difficult to meet expectations. During the period, the company mainly focused on technology-enabled internal governance and improved operational efficiency. The overall trend is mainly deepening from the development side to the operation side.
In terms of operation, the operation and popularity of digital technology in property management are relatively high. More than seventy percent of property enterprises have completed the stage of intelligent operation (including intelligent application of operation such as planning and operation management and smart dispatch center). Some leading property companies, such as Wanwuyun, China Overseas Property, China Merchants Jiyu, etc., have digital or technology brands that have external expansion.
In terms of commercial office, the two-way empowerment of wisdom + service is an important trend in the high-quality development of the current commercial real estate industry. In 2023, some commercial enterprises will be active in the operation of smart shopping malls and the construction of online platforms and membership systems. Each shopping mall brand line tends to build an independent membership system, using WeChat mini-programs or apps as touchpoints for consumers to provide a better shopping experience.
In addition, in the context of carbon peaking and carbon neutrality, energy consumption management and green certification have also become the focus of the operation of high-energy-consumption formats such as parks. Although the construction of smart parks will encounter problems such as industrial homogeneity, high operating costs, increased competitive pressure and profitability, the current smart parks contain huge potential, and the development will also accelerate under the new technological revolution.
During the reporting period, the construction of smart logistics parks became popular, and different projects such as JD Logistics, ESR, GLP, and Shentong were launched, among which cold chain logistics still attracted much attention.
The digital transformation of real estate development enterprises has suffered setbacks, and it has deepened from the development to the operation side
In the past year, the technological trend led by generative artificial intelligence (AIGC) has brought surprises to the world, and people expect them to gradually integrate with the real economy and play a huge role in industrial upgrading, technological innovation, enterprise transformation, efficiency creation, etc.
The real estate industry has undergone more than two years of adjustment and has not yet come out of the trough. While bidding farewell to the previous model of high debt, high leverage and high turnover, it has also shifted from the era of increment to the era of stock, and from the era of capital dividend to the era of management dividend. The external environment continues to squeeze the profit margins of real estate enterprises, and the internal business layout and organizational structure of enterprises have to face in-depth adjustments.
In the face of the new competitive situation, real estate enterprises are only expected to gain greater development space by carrying out refined management in marketing, operation, cost and risk control and other fields. Digital transformation can help enterprises reduce costs and increase efficiency, innovate models, make intelligent decisions, and grow their business.
Judging from the current situation, although real estate companies are paying more and more attention to digital transformation, they are also frustrated in the process of digital transformation.
So far in 2022, large real estate companies have seen the resignation of chief information officers (CIOs) or those in charge of digitalization. It is worth noting that these resignations are no longer job-hopping to other real estate companies, but have founded technology companies. In terms of real estate companies, some of them directly abolished the position after the departure of the CIO, while others arranged for traditional real estate development managers to take care of the company's digitalization.
This approach reflects the significant reduction in the use of digital applications under the influence of the liquidity crisis in the real estate industry and the continued downturn in the property market, and some developers are struggling, with thin or even losing profits and unable or unwilling to bear the cost of digitalization.
The digital transformation of China's real estate industry is in line with the "general trend", and the current leading real estate enterprises have basically completed the platform construction of digital infrastructure and information systems, and the data shows that in 2022, 75% of the leading real estate enterprises will achieve the integration of internal systems and data such as ERP, finance, human resources, and OA, but the leading real estate enterprises have not yet achieved a comprehensive transformation of digital-driven business, and most of them are still in their infancy.
With the completion of the construction of the basic information platform and the changes in the overall environment, the listed leading real estate companies are more cautious about R&D investment. The vast majority of real estate companies still account for a relatively small proportion of R&D spending. Among the real estate companies that disclosed R&D expenses in the first half of 2023, only Country Garden, Vanke, Greenland Holdings and BBMG Group have exceeded 100 million yuan in R&D investment, and more real estate companies have invested in R&D of several million yuan.
In addition, the R&D investment of many real estate companies will continue to shrink in the first half of 2023, and digital transformation still has a long way to go.
During the reporting period, a small number of real estate companies were more active in digital transformation, including BBMG Group, Sino-Ocean Group and Vanke. It mainly involves empowering the internal governance of enterprises and improving operational efficiency, exploring smart energy-saving and low-carbon buildings, and innovative solutions for Prop Tech, focusing on scientific and technological research and development and digital and intelligent talent training, and experimenting with live streaming and online marketing.
In September 2023 and November 2023, BBMG signed strategic cooperation agreements with Huawei and Alibaba Cloud respectively, and the content of the agreements is relatively consistent, mainly involving the transformation of industrial digital intelligence, business innovation in the digital economy, joint research on key topics of digital intelligence, cultivation of digital and intelligent talents, and mutually beneficial synergy of products and services.
It is understood that the main business of BBMG Group is "building materials + real estate", and its digitalization is more on the patent side of intelligent equipment products and new materials. Past information shows that BBMG Group has created a smart housing system that includes five product composite systems: prefabricated concrete buildings, prefabricated steel structure buildings, prefabricated exterior walls, industrialized interior decoration, and ultra-low energy consumption buildings, led by scientific and technological innovation.
The management of BBMG Group has said that it attaches great importance to the application of information and digital technologies such as blockchain. Judging from the R&D expenditure in recent years, the company's R&D investment is also growing.
Data source: corporate announcements, opinion index collation
Vanke tried to seize the opportunity when Chat GPT was on the rise, and in February 2023, it cooperated with Microsoft Azure OpenAI.
As an initial attempt, Azure OpenAI embeds the Vanke Early Warning Platform, which uses its GPT-3 model to extract features from a large number of public opinion, complaints, and emergency data to pre-process customer service.
During the reporting period, I Love My Home cooperated with 4Paradigm, an artificial intelligence technology provider, to build the first real estate brokerage model to boost the two-wheel drive of intelligent decision-making AI + large model generative AI in the real estate field, while Centaline Real Estate signed a strategic cooperation agreement with SenseTime Technology to jointly launch the Sense MARS real estate marketing AIGC solution, and will carry out long-term in-depth cooperation in the field of AI + real estate marketing.
In fact, selling houses online is not new, as as early as 2020, when the "Tmall Good House" was launched, real estate companies such as Country Garden, Vanke, R&F and Jianye Group cooperated with it. From the perspective of real estate companies, joining hands with Internet giants is conducive to opening up the whole chain of house viewing and house purchase, and using data to achieve precision marketing.
On September 11, 2023, Forte Group and Kuaishou Ideal Home, a subsidiary of Kuaishou, held a cooperation press conference, in which the two parties plan to jointly explore new models of live streaming and online marketing transactions for new houses.
According to the fourth quarter and annual results of 2023 released by Kuaishou, the cumulative transaction volume of Kuaishou Ideal Home in the third quarter of 2023 was as high as 14 billion yuan, and the cumulative real estate transaction volume of Ideal Home business in the fourth quarter exceeded 16 billion yuan, and by the end of the third quarter of 2023, the number of cities covered by Kuaishou Ideal Home reached 120, with a strong development momentum.
However, at present, there are not many developers who cooperate with similar traffic platforms to sell houses through live streaming. In the past, cases of real estate companies such as Country Garden's online live broadcast and Yuexiu Real Estate's online marketing through the purchase platform "Yuexiu Fangbao" showed that online marketing often had a lot of investment and low effectiveness.
The opinion index believes that the pressure on the sales of real estate companies is mainly caused by the decline in overall market demand and the greater impact on purchasing power, rather than the backward marketing methods of real estate companies. Therefore, the effect of property sales through cooperation with traffic platforms is limited after all.
In terms of intelligent construction, real estate development enterprises mainly use BIM (Building Information Modeling) technology to create a three-dimensional model of the building, so as to provide accurate building information and control construction costs.
The real estate companies that have made breakthroughs in this field are mainly Country Garden, and its wholly-owned subsidiary, Bozhilin, has designed construction robots and put them into commercial application. According to its official WeChat, the company's robot categories include block handling robots, mortar spraying robots, punching robots, screw installation robots, exterior wall spraying robots, putty coating robots, floor construction robots, indoor spraying robots, cloth robots, etc.
Source: The company's official website and opinion index collation
As of May 2023, Country Garden's construction robot services have covered more than 650 projects in 31 provinces (autonomous regions and municipalities directly under the central government), with a total of more than 2,100 units delivered, and the application formats include residential, school, office, municipal public construction projects, etc.
In addition, through its listed company Zhuyou Zhizao, CCRE has invested in intelligent prefabricated buildings, laid out intelligent digital factories in many provinces and cities, and after introducing Glodon as the second shareholder, the SaaS-based prefabricated building industry Internet platform is operated cooperatively with digitalization + industrialization as the center.
As of the end of 2023, Zhuyou Intelligent Manufacturing has accumulated 1,973 patents, and at the same time, it has recorded a sales revenue of about HK$673 million from prefabricated prefabricated building components.
At present, the degree of large-scale application of smart construction in the market is still low, the main reasons include the talent management system faced by smart construction and the inadaptability of smart construction talents, the overall informatization level of the real estate industry is not high, and most of the technical patents of construction robots are still in the research and development stage.
In summary, in 2023, the real estate industry as a whole will enter the era of stock, and the trend of digitalization will mainly deepen from the development side to the operation side, and operate more in combination with service scenarios.
Some leading property enterprises have achieved digital income generation, and the future community is still being explored
On the operational side, property management is an area with relatively high application and popularity of digital technology in the real estate chain.
According to the data, the TOP50 property enterprises have basically completed the middle and back office informatization (including various information systems such as financial systems and OA systems) and hardware digitization (including smart cameras, parking barriers, intelligent access control and other intelligent equipment). More than seventy percent of property enterprises have completed intelligent operations (including intelligent operation applications such as planning and operation management and smart dispatch centers). In addition, about 16% of the leading property enterprises have deep exploration in the field of application platform (digital ecology with platform extension capability + ecological chain integration capability as the core).
Data source: Opinion Index collation
The opinion index believes that property enterprises have the advantages of quick results in promoting digitalization and many specific application scenarios. For example, intelligent identification cameras are deployed in management scenarios to improve management efficiency and reduce labor costs, and corresponding community services can be developed in a targeted manner through the data and data of residents' behavior habits obtained and collected in the process of property management, as well as convenient housekeeping and customer service combined with artificial intelligence and virtual human technology.
On the one hand, property enterprises have abundant cash flow, on the other hand, it is difficult to increase the management fee of the property industry, and the upward pressure on labor costs will weaken the profit margin.
In fact, some leading property companies have independent digital or technology brands that can even achieve external customer expansion, such as Wanrui Technology under Wanwuyun, Xinghai IOT under China Overseas Property, and China Merchants Jiyu Construction Technology.
Wanwuyun mainly generates revenue through AIoT and BPaaS solution services, and its business is mainly for real estate developers, property managers, government and enterprise customers. In addition, it also provides remote space operation services for companies engaged in urban services, such as smart city space workflow management services and operational data analysis services, which usually charge customers 2% of their revenue as digital operation service fees every year.
According to the annual report, in 2023, the revenue generated by Wanwuyun's AIoT and BPaaS solution services will be 2.78 billion yuan, a year-on-year increase of 16.9%, and the gross profit margin will be 29.2%, with strong profitability in the overall business segment. During the reporting period, 69 new external customers were added to the enterprise BPaaS business, including leading communication companies, large public funds and leading automobile companies, and the space BPaaS business was implemented in 39 urban projects.
It is also worth mentioning its "Butterfly City" ecology, which refers to a community shared service network built based on spatial IoT technology and applications within a radius of 3 kilometers around the needs of residents' lives and asset services. The business logic is to improve efficiency by breaking down the walls of traditional residential properties, and changing personnel scheduling from within a small area to a cross-community.
In 2023, Butterfly City will also further promote intelligent upgrading. Wanwuyun launched a pilot project on the "Lingshi" edge computing server and the "Flying Pigeon" intelligent work order system in Butterfly City. The former is an integrated system that integrates servers, access services, communication services, and inspection services in Butterfly City, and will be combined with technologies such as large models to achieve multi-scenario integration and interconnection in the future;
During the reporting period, the investment surplus also achieved positive results in the expansion of the intelligent track. Its building technology has successively obtained projects such as Zhejiang Zhuji 30MW distributed photovoltaic project, Taiziwan DY04-0506 project photovoltaic power generation and energy storage project. Jiyu Technology won the bid for the Internet of Things construction consulting and procurement project of Wuhan Real Estate Co., Ltd. of Changhang Group.
At present, the digitalization of property enterprises focuses on reducing costs and increasing efficiency, and the benefits generated by digitalization are mostly integrated with the benefits of community value-added services, mainly because community value-added services involve the construction of digital communities, smart communities, community new retail, intelligent parking systems, etc., and improve comprehensive service capabilities in a digital way that runs through the whole process.
In addition, most property enterprises have generally built an online digital APP platform to C, which is used to realize the integration and connection of online and offline, in addition to basic functions such as access control and payment, it is also equipped with various value-added services, among which online retail is more popular.
For example, focusing on the demand for basic life products, Greentown Service continues to promote the growth of community retail business through offline scenarios + online operations, and effectively uses carriers such as mini programs, community pre-warehouses and community markets. In the middle of 2023, "Greentown Fresh" will be upgraded to "Greentown Strict Selection", and at the same time, according to the needs of owners, a complete product system of selection, testing and evaluation will be explored, forming a product structure system covering the daily needs of most owners. As of the end of 2023, the revenue of this business segment was 1.272 billion yuan, a year-on-year increase of 11.7%.
In fact, in the early days of the development of community retail, property enterprises were mainly to C, but in recent years, C-end customers have been more contested by Internet competitors, due to the lack of differences, the advantages of property enterprises are not there, which also prompts enterprises to turn to the To B field with a higher degree of asymmetry of supply and demand matching information.
In the practice of community retail, the sales products of property enterprises are mainly concentrated in rice, zongzi and other daily and seasonal goods, and some companies will also provide "special" boutique agricultural products, etc., compared with the model of e-commerce sales of goods, property companies can have higher customer stickiness, but in the end it still has to fall on the service.
During the reporting period, the Zhejiang Provincial Government issued the "Guiding Opinions on Promoting the Construction of Future Communities in the Whole Region", proposing that by 2025, about 1,500 future communities will be created in the province, covering about 30% of the province's urban communities. By 2035, the whole area of the future community will be basically covered, and a Zhejiang example of co-construction and sharing of quality life will be created.
Hangzhou has also issued implementation opinions proposing that by the end of 2025, the city will create a total of about 500 future communities, covering about 40% of urban communities, and make substantial progress in promoting the construction of future communities with high quality and in the whole area. By the end of 2035, the city will basically achieve full coverage of future communities.
In the past, smart communities mainly focused on using a new generation of information technology, such as the Internet of Things, cloud computing, mobile Internet, etc., to improve the quality of life of community residents, including safety, comfort, and convenience. The future community is not only the blessing of high technology, but also the integration of "planning + technology", and attaches more importance to community governance and the deep integration of community and city.
In summary, there are three major problems in the future community promotion, including the lack of a single contract subject, the difficulty of promoting the future community construction as a whole, the unclear ownership of supporting housing, the inability of the operator to use and operate normally, and the difficulty in achieving profitability and the difficulty of achieving sustainable development without government subsidies.
At the same time, there is still a lack of comprehensive and accurate evaluation of the effect of future community construction, and it is urgent to build a systematic and scientific evaluation index system for future communities, so as to objectively reflect the effectiveness of its construction.
The commercial office focuses on the construction of online platforms, energy consumption management and office space improvement
From the perspective of past experience, the digital development of commercial real estate/parks mainly focuses on two aspects: one is intelligent buildings, that is, solutions for intelligent building facilities, based on the improvement of hardware equipment, intelligent linkage, combined with cloud and other information technologies to achieve energy saving, emission reduction, cost reduction and efficiency improvement.
The second is the data-centered operation system, which focuses on the core business of "investment-operation-service", through the collection, refinement, precipitation, and penetration of data in the physical scene, and finally empowers the operation system of the whole business process through data analysis.
The two-way empowerment of wisdom + service is an important trend in the high-quality development of the current commercial real estate industry. On the one hand, commercial real estate provides space and content support for digital and intelligent application scenarios, and on the other hand, intelligence provides technical support for the creative transformation and innovative development of commercial real estate space and content forms. With the innovation and breakthrough of new technologies, intelligence provides more possibilities for the new development model of commercial real estate.
During the reporting period, commercial real estate enterprises were active in the operation of smart shopping malls and the construction of online platforms and membership systems. Each shopping mall brand line tends to build its own independent membership system, using WeChat mini programs or apps as a touchpoint for consumers to easily contact and provide a better shopping experience.
In the early years, CR Vientiane Life independently built a digital team integrating production and research to comprehensively promote digital construction. The business management business has comprehensively improved its investment attraction and business management system, created new merchant entry and online transaction tools to empower merchants' operations, and comprehensively upgraded the Vientiane APP to greatly optimize the member experience.
In 2023, focusing on the digital management theme of "reducing costs, improving quality and efficiency, and improving customer satisfaction", CR Vientiane Life deepened the full-cycle online management of shopping mall projects, improved collaboration efficiency, and drove performance growth, with the marketing portrait platform helping to reduce the preparation time of member activities by 82% and the activity conversion rate by 30% , the content sector attracted 260 million yuan of consumption to the store.
During the same period, CR Mixc Life achieved a rental income of RMB22 billion, a year-on-year increase of 38.8%, and an increase of 5 percentage points year-on-year to 64.7% in the operating profit margin of CR Vientiane Life.
In 2023, China Merchants Jiyu steadily expanded its commercial operation business, organizing more than 500 themed events of various types during the reporting period, and the total passenger flow increased by 38.6% year-on-year. Continued to make efforts in online promotion, and carried out more than 340 live broadcasts in total. Throughout the year, more than 8,000 online advertisements such as graphics, posters, and short videos were published through self-media and external platforms, effectively increasing online traffic. The number of members continued to increase, with the total number of members reaching 7 million, a year-on-year increase of 27.6%.
In 2023, the surplus commercial operating income of China Merchants will be 245 million yuan, accounting for 35.04% of the asset management business income, and the gross profit margin will be 44.13%.
In addition to improving consumer experience and increasing user stickiness, consumer behavior data collected through digital operations is also a valuable digital asset, such as movement trajectory and consumption preferences, which can be integrated and analyzed and fed back to managers to optimize relevant decision-making and operation models.
Commercial offices and industrial parks are both energy-intensive businesses, and energy consumption management and green certification have become the focus of operations in the context of carbon peaking and carbon neutrality. The coverage rate of energy consumption equipment management system has been rapidly improved, and it has become another trend to build a unified energy management platform that can cover multiple formats, projects and systems.
It is reported that the national unified energy management platform built by China Shipping has saved more than 8% of electricity consumption annually, and annual carbon emissions have decreased by 16% year-on-year.
In 2023, China Shipping Commercial also released the industry's first China Overseas Commercial Carbon Footprint Laboratory, which mainly realizes the capture, measurement and emission of carbon footprints throughout the life cycle. Its latest low-carbon urban renewal landmark is Fuchengmen (China Overseas Business Center) in Beijing, and the design concept of China Overseas Commercial Zero-carbon Building has created a model that can be replicated and promoted.
On the renovation side, the project has added rooftop photovoltaic and smart lighting, and has also established distributed energy storage, photovoltaic storage, direct and flexible, and heat recovery fresh air systems to create a low-carbon office space. On the operation side, the project has established an energy management platform and a carbon emission management platform to optimize the low-carbon data of buildings.
According to the management of China Shipping Commercial, at present, China Overseas has a total of 584 intelligent building projects, with a cumulative green construction area of more than 100 million square meters, including residential projects. There are 21 LEED certifications, 7 green building certifications, and 7 GWELL pre-certifications in the business.
In addition, enterprises pay attention to the application of smart meeting rooms, smart desks, smart visitors, and intelligent environment adjustment on the tenant side of office digitalization, aiming to improve the utilization rate of commercial office space and operational profitability by improving the personalized experience and office efficiency of owners and tenants.
In September 2023, Henderson Land Group's smart office space project Being Cospace has another son in Shanghai, and the BCos smart shared office project opened in Shanghai Henderson Xingyang West Bund Center, which is also another new work of BCos in Shanghai after the Shanghai Henderson Celebrity Commercial Building project and Shanghai Henderson 688 Square project.
With a total area of over 8,000 square metres, the newly opened project has super Grade A office services, and continues the brand's consistent positioning and technology service attributes. By applying digital intelligence technology to office scenarios, BCos can greatly reduce the number of office process nodes of settled enterprises, effectively help enterprises reduce office costs and improve efficiency, and provide a new intelligent, safe and warm office experience.
The smart park has great potential, and the smart logistics park has achieved continuous results
An industrial park is a special location environment created to achieve industrial development goals, usually led by the government or enterprises, and is intended to gather several enterprises. On this basis, through the introduction of new technologies such as the Internet of Things, big data, cloud computing, and artificial intelligence, the intelligent and informatization of park management and services will be realized, so as to transform and upgrade into a smart park.
The scale of industrial parks in mainland China is huge, but the overall coverage rate of intelligence and informatization is low, taking the national high-tech zone as an example, smart parks account for about 35%. Most campuses are still in the initial stage of intelligence, that is, single-point intelligence and single-scenario intelligence, and there are multiple information islands.
The goals of the digital construction of industrial parks mainly include optimizing the management process of the park, improving the efficiency of energy use, improving the investment attraction capacity and operation and management efficiency of the park, and promoting asset appreciation.
In terms of operation, building a smart park faces technical and management challenges, security and privacy issues, industrial homogeneity and operational problems, resource waste and high operating costs, talent and capital dependence, and competitive pressure and profitability problems. To solve these problems, we need to comprehensively use technological innovation, policy support, capital investment and other means.
However, it should also be noted that smart parks contain huge potential, and their development will also be accelerated under the new technological revolution.
During the reporting period, Tencent Digital Twin and Shanghai Rongying Real Estate jointly built the Shanghai Lingang Taopu Smart Park, which uses building energy digital twins, equipment and facilities digital twins, and energy system AI intelligent optimization control and management linkage, and presents different forms of energy data through report visualization, data visualization, information mining and other technologies, providing decision-making support for enterprises and reducing unnecessary operating costs.
At the same time, by monitoring the feedback data of the indoor environment, such as ambient temperature and humidity, CO2 concentration, formaldehyde concentration, PM2.5, etc., the operation mode of the automatic control system can be used to improve indoor air quality and user comfort. Through the AI intelligent adjustment function, it helps O&M personnel automatically adjust the system operation mode, reduce the number of O&M personnel and workload, and improve work efficiency.
CEOVU will sign strategic cooperation agreements with many parties in 2023 to actively expand projects. At the same time, digital transformation is accelerating.
Its 2023 annual report shows that the company has provided construction services for 26 industrial parks in accordance with version 1.0 of the digital park construction standard. Based on the OVU (Low Carbon Cloud) digital platform, CLP Energy Conservation will build the three core values of the park's energy construction system, operation system and carbon strategy system, make full use of renewable energy to build a comprehensive energy system in the park, and realize multi-energy complementarity, cost reduction and efficiency increase, energy conservation and carbon reduction.
At present, it has operated 20 regional energy stations in more than 10 cities across the country, with a contracted area of 11 million square meters, an actual operating area of 5.6 million square meters, and 6,289 customers.
In terms of logistics parks, new progress has been made in the construction of a number of smart logistics parks in 2023. Cold chain logistics is still attracting attention, and the National Development and Reform Commission announced a new batch of 25 national backbone cold chain logistics base construction lists in June 2023. In addition, the China Federation of Logistics and Purchasing predicts that the number of refrigerated trucks is expected to reach 431,000 in 2023, a year-on-year increase of 12.8%, and the total number of cold storage is expected to reach 228 million cubic meters, a year-on-year increase of 8.3%.
During the reporting period, ESR Hebei Langfang Baiyi Logistics Park was completed, with a total construction area of about 70,000 square meters, the project has a highly integrated modern warehouse management system, transportation management system, automatic sorting system, cold chain management system and hospital supply chain platform seamless connection, the establishment of an efficient pharmaceutical storage and transportation information, digital operation management system, for the pharmaceutical industry upstream and downstream enterprises to provide complete infrastructure support.
The key project of cooperation between Jingdong Logistics and Guangxi Beiliu Municipal Government - China Beiliu Rural Revitalization Intelligent Supply Chain Base and Jingdong Logistics (Beiliu) Intelligent Logistics Port will be officially opened before the end of the year, and the park will be built with four warehouses: frozen warehouse, refrigerated warehouse, high-standard warehouse and room temperature warehouse, which fully cover the logistics and warehousing needs of various products such as fresh food and Chinese herbal medicines.
As a smart logistics port of the backbone node of national cold chain logistics, JD Logistics will improve the digital level of the regional supply chain through the comprehensive application of intelligent technology. The WMS (Warehouse Management System), WCS (Warehouse Control Collaboration) and high-density container "goods-to-person" systems built by JD Logistics, as well as high-level shelves, high-level forklifts and other facilities are widely used in the park to improve the utilization rate of warehousing. The high-density bin storage robot can also effectively improve the storage density, reduce the work intensity of workers, and improve the efficiency of warehousing.
Source: Opinion Index collation
At the same time, JD Logistics has customized the SCEMP (Supply Chain Carbon Management Platform) based on the scenario of the cold chain logistics park for the smart logistics port by virtue of its experience in carbon neutral parks and low-carbon supply chain logistics, and the park will also become the first carbon-neutral logistics port in South China.