The "Deep Blue" brand originated from Changan Automobile, and it took only 14 months to achieve a breakthrough in sales from 0 to 100,000+, with annual sales of about 137,000 units in 2023, which is a force with momentum among independent new energy brands. From the earliest sedan product SL03 and SUV product S7 to the new hard-core SUV Deep Blue G318 that is about to be officially launched, Deep Blue has always been labeled with "technology" and a relatively affordable price to create a "deep blue world" for users to travel smartly.
The recently opened Deep Blue Driving Academy makes people feel that Deep Blue is opening up a new track, creating a more distinctive brand image, and clearly allowing users and fans to feel the charm of Deep Blue, which is another difference between Deep Blue Automobile and others after creating a sales growth record.
Deep Blue Driving Academy allows more novices to "enter the pit"
In the Deep Blue Driving Academy/Deep Blue SL03 Track Day activity, Deep Blue car owners can get the on-site guidance of the gold medal coach, experience the Gymkhana Challenge, go-kart racing, racing simulator, from safe driving specifications to pile winding exercises, track tracking, speed-up, braking rhythm, find the limit of the vehicle, learn how to deal with emergencies, etc., harvest the fun of the track and improve a lot of driving skills, can be more calm and reasonable in daily travel to deal with emergencies.
For most of the friends who have not been in contact with racing, it is a good enlightenment, which can improve the cognition of driving and stimulate greater interest; for enthusiasts who have certain track experience and want to challenge more limits, this is a good opportunity for more in-depth learning and communication, and can unlock new experiences of technological advancement.
The SL03 comes with a driving fun gene to help promote racing culture
Deep blue SL03, as the first product of dark blue cars, is also the main model of current sales, in the dark blue driving academy, will leave a deeper impression on the owners, this is not only a fashionable and sporty style, suitable for daily travel of the intelligent family car, but also a reliable track partner, with rear-drive coupe genes, good driving quality, giving people a new electric driving fun.
It is foreseeable that on the basis of the "technology" label, Deep Blue Automobile can better establish a sports image through track marketing, and also help promote the development of racing culture in the Chinese market. Although it may consume more energy and financial resources, as long as Deep Blue insists on implementing special activities such as driving academy and track day, I believe that it will not only make the old owners of Deep Blue feel proud and interesting, but also attract more fans and friends, have a deeper understanding of Deep Blue, enjoy more driving fun in track activities, and become new fans of Deep Blue.
Technology and track, it is time for Deep Blue Automobile's differentiated marketing!
Recently, Deep Blue SL03i also won the first place in the total score of the China Smart Car Index evaluation, and got the highest score in intelligent parking, intelligent driving, intelligent safety and other items, in addition to intelligent interaction, intelligent energy efficiency, etc., it also won the G-level excellent evaluation. Deep Blue Automobile, which does not meet the conventional household attributes, is strengthening its own "technology" label, and also opening up a new sports track, showing its own differentiated characteristics.
This April, the F1 Chinese Grand Prix returns, and China's first official F1 driver, Zhou Guanyu, will also be fighting on home soil. In the early years, F1 racing was relatively unpopular in China, but this year's F1 tickets are hard to come by, and the enthusiasm of fans is high, partly because of the emergence of "China Week", and on the other hand, because more and more people understand, contact and love motorsports. In this context, it is time for Deep Blue Automobile to carry out track marketing such as driving academies!