The painting style of the live broadcast room of Coconut Tree Group changed dramatically, and the whole body was tightly wrapped, and it was accused of using fines to carry out controversial marketing
Cover News
2024-05-13 13:16Posted on the official account of Sichuan Cover News
Cover News Reporter Song Xiao
On May 11, after being fined 400,000 yuan, the painting style of the Coconut Tree Group's product live broadcast room changed abruptly, and the model wore sunscreen clothing to broadcast live and cover it tightly. Previously, Coconut Tree was fined by the Market Supervision Bureau of Longhua District, Haikou City for "rubbing the edge" advertisement, and its official Weibo responded to the fine, expressing "worry" and "dissatisfaction".
It is rumored on the Internet that the live broadcast room of Coconut Tree Group has a "sudden change in painting style"
It is understood that the previous advertising and live broadcast room style of Coconut Tree Group was often dominated by the "Little Yellow Station" visual of Coconut Tree Group's red and rhubarb, black and bold, including some young women in yoga pants dancing, and a group of male models wearing tight vests and holding coconut palm coconut water, showing their muscles and figures in the live broadcast room.
Some netizens questioned that the reason for the change in the style of the Coconut Tree Group's live broadcast room this time was not to really change the "rubbing edges", but to express dissatisfaction with the punishment in another way.
The reporter noticed that in a live broadcast on the afternoon of the 11th, the background wall was the "Coconut Tree Group 2024 Hainan Stability and Happiness Run" activity, in which the 4 female anchors suspected of being Coconut Tree Group changed their "cool" dressing style in the past, wearing long sunscreen clothing, and wrapped their faces and bodies tightly.
It is rumored on the Internet that the live broadcast room of Coconut Tree Group has a "sudden change in painting style"
The previous live broadcast room of Coconut Tree Group
The live broadcast sparked heated discussions, and the activity and interaction of users of many official accounts of Coconut Tree Group soared.
On May 13, Fu Jian, director of Henan Zejin Law Firm, told reporters that this kind of marketing of the Coconut Tree Group is essentially a model of replacing marketing with fines, that is, knowing that the law has prohibitive provisions, but still constantly approaching and stepping on the legal red line, and being punished has become the capital of its "controversial marketing", and the ultimate goal is to increase sales.
Lawyer Fu Jian pointed out that according to the provisions of the Advertising Law, commercial advertisements should be true and legal, express the content of the advertisements in a healthy manner, and meet the requirements of the construction of socialist spiritual civilization and the promotion of the excellent traditional culture of the Chinese nation.
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The painting style of the live broadcast room of Coconut Tree Group changed dramatically, and the whole body was tightly wrapped, and it was accused of using fines to carry out controversial marketing -
The painting style of the live broadcast room of Coconut Tree Group changed dramatically, and the whole body was tightly wrapped, and it was accused of using fines to carry out controversial marketing -
The painting style of the live broadcast room of Coconut Tree Group changed dramatically, and the whole body was tightly wrapped, and it was accused of using fines to carry out controversial marketing