As a city awarded the title of "City of Gastronomy" by UNESCO, Chengdu always has a delicacy that can satisfy your stomach and keep your heart. Yesterday, the Executive Committee of the 31st Summer Universiade officially launched the "Universiade Famous Specialties Empowerment Plan - 'Universiade Gifts' Solicitation Order" to the whole city, collecting "good things" in Chengdu that can represent the city's image and cultural characteristics. This event is mainly aimed at the two categories of regional famous specialties and cultural and creative products, and the 10 "great luck gifts" that were successfully selected in the final selection will represent Chengdu as gifts to the world.
After the event was launched, it immediately caused a sensation, and in less than a day, more than 50 brands from 45 companies have actively participated. Of course, how can there be less food in this, Pixian Douban, Lao Ma Rabbit Head, Nantai Yue, etc. have been pushed on the first day, and foodies have said that this is "very Chengdu".
【Pixian Douban】
Pixian Douban may be one of the most representative foods in Chengdu, and the regional famous specialties recommended by the Chengdu Pidu District Culture, Sports and Tourism Bureau are this well-known product. First-class Pixian Douban strict selection of high-quality raw materials Erjingtiao pepper, red oil Pixian Douban strict selection of high-quality raw materials red pepper, selected Zigong well salt, sunbathing field natural fermentation level of more than 365 days, red oil more than 180 days, brewed in accordance with the Pixian Douban intangible cultural heritage production process. Douban beef sauce is selected from high-quality Beef Lin leg meat, nutrient-rich Xixia shiitake mushrooms, Hanyuan special peppercorns, with natural fermentation of Juancheng brand Pixian Watercress carefully cooked, large grain beef spicy taste, chewed to see the nutritional delicious, let people taste endlessly.
【Old Mother Rabbit Head】
The regional famous specialties recommended by the People's Government of Shuangliu District of Chengdu City are also very local. "Shuangliu old mother rabbit head" originated 30 years ago, a kind mother opened a spicy hot snack shop in Shuangliu, the son loved to eat rabbit head from childhood, at that time there were few shops in Chengdu to eat rabbit head, the mother loved her son, so she cooked it in a spicy hot pot for her son to eat. The rabbit head poured into the mother's love not only made the son relieved, but also addicted. The appearance of the son eating rabbit heads in the store every day is like a signboard, which also attracts guests who come to the door. Passing ten or ten hundred, the spicy and fragrant rabbit head attracts more and more people. So the son suggested that his mother expand the small shop and sell rabbit heads. Because everyone affectionately and respectfully calls her mother, the name of the shop is simply called "Shuangliu Old Mother Rabbit Head". Since then, many people have become obsessed with nibbling on the rabbit's head, because of the secret recipe of the mother and the taste of maternal love. In terms of material selection, ingredients and halogenation, The production of lao ma rabbit head has formed a set of cooking techniques with unique local characteristics. Its selection of materials is exquisite, the halogen process is unique, the sauce used is specially made by the family heirloom, and the brine soup is also a family heirloom soup formed after years of cooking, which has created a unique flavor of Shuangliu Old Mother Rabbit Head delicious and delicious, and is listed in the intangible cultural heritage!
【South Terrace】
As a favorite pastry brand of Chengdu citizens, Nantaiyue was also elected to participate in the "Great Luck Gift" on the first day. Chengdu Rongcheng Nantaiyue Food Co., Ltd. was established in 1994, after 27 years of development, from a well-known local catering enterprise, successfully transformed into a professional food enterprise that produces and sells traditional Chinese snacks and souvenir products. Among them, the sales of puff pastry mooncakes rank among the top of similar mooncakes in the country. In the hearts of the people of Chengdu, nantaiyue, which has always adhered to hand-made craftsmanship, has become an important business card of the city.
This event will target the two categories of regional famous specialties and cultural and creative products in 23 districts (cities) and counties of Chengdu. Regional famous specialties mainly include: food, agricultural and sideline products, including but not limited to Sichuan cold food series, watercress curd seasoning series, Shu tea series, local dim sum series, etc. Products with geographical indications and poverty alleviation backgrounds are preferentially included in the selection; the cultural and creative categories of enterprises mainly include: cultural and creative categories, cultural and cultural categories, including but not limited to creative electronic products, bamboo weaving, gui pottery, porcelain, wood carving, brocade embroidery, metal filigree products, etc. Those with local characteristics and intangible cultural heritage attributes will be given priority in the selection.
You can continue to recommend through the three channels of Red Star News Universiade Channel, Chengdu Tv Station Universiade Channel, and Universiade official website. Li Boqing, Luo Xiaogang, Xu Liaoyuan, Yuan Tingdong, Lan Mei'er, Jiang Wenwen & Jiang Tingting, Feng Zhe and other big coffee and leading figures from various industries such as media, culture, sports, and catering will form the first batch of "Good Luck Gift Judges", who will conduct comprehensive scoring at each stage of the campaign selection from multiple dimensions such as market value, cultural value and influence of products. The final selection of the "Good Luck Gift" will leave a reputation, create value and inherit the memory of the Chengdu Universiade, and become the most special, memorable and lasting material and spiritual heritage of the Chengdu Universiade.
Red Star News reporter Li Bo
Edited by Ge Ping
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