From 215,900 units! Xiaomi SU7 series exceeded 50,000 units in 27 minutes!
On the evening of March 28, Xiaomi officially released its first new energy vehicle - Xiaomi SU7 series, with a total of three configurations, namely Xiaomi SU7 Standard Edition, priced at 215,900 yuan, Xiaomi SU7 Pro Edition, priced at 245,900 yuan, and Xiaomi SU7 Max Edition, priced at 299,900 yuan. This pricing strategy also continues the style of Xiaomi when it first entered the smartphone market, using cost performance as a market breakthrough!
Since Xiaomi's CEO Lei Jun officially announced the car in March 2021, Xiaomi has invested tens of billions of dollars in car research and development, and invested 3,400 R&D personnel.
As the first product of Xiaomi's CEO Lei Jun's last venture, Lei Jun's goal is to build Xiaomi SU7 into a "dream car" for young people. Lei Jun said: "Xiaomi SU7 is "the best looking car within 500,000 yuan, the best car to drive within 500,000 yuan, and the smartest car within 500,000 yuan!"
Xiaomi SU7
The Xiaomi SU7 Standard Edition is a single-motor rear-wheel drive with an acceleration of 5.28s per 100 km/h and a top speed of 210km/h.
In terms of battery life, the Xiaomi SU7 Standard Edition is equipped with a 73.6 kWh blade battery that supports 700km CLTC range. With the "Super 400V High Voltage Platform" designed with global silicon carbide, the peak voltage is 486 V, and it can charge 350km in 15 minutes, which is 100km longer than the Model 3.
In terms of intelligent driving, the standard version of Xiaomi SU7 is equipped with Xiaomi Pilot Pro pure visual intelligent driving system, which supports free use of high-speed pilot, valet parking, intelligent parking assistance, and ultra-narrow parking spaces for life.
In terms of smart cockpit, the Xiaomi SU7 standard version is equipped with a 16.1-inch 3K ultra-clear central control screen and a flip-out instrument screen. In addition, it can also be connected to an external Xiaomi tablet as an ecological expansion screen to create a five-screen linkage space in the car. Equipped with the Snapdragon 8295 cockpit chip, the experience is very smooth.
The Xiaomi SU7 Standard Edition is priced at 215,900 yuan. If you make a decision before April 30, you can get a free car smart refrigerator worth 16,000 yuan, a 25-speaker luxury audio system, and Nappa leather seats. And you can use the Xiaomi Pilot Pro enhanced features for a lifetime.
Xiaomi SU7 Pro
The Xiaomi SU7 Pro is mainly based on the Xiaomi SU7 Standard Edition, which has some upgrades, such as the use of a larger 20.7kWh lithium iron phosphate blade battery, which increases the range to 130km. And it is equipped with 2 NVIDIAOrin chips (which can achieve 508TOPS computing power), LiDAR and Xiaomi Smart Driving Pilot Max, which supports urban NOA.
In terms of sensors, in addition to 1 lidar, there are 11 high-definition cameras, 3 millimeter-wave radars, and 12 ultrasonic radars, which greatly improve driving safety and intelligence.
The Xiaomi SU7 Pro is priced at 245,900 yuan. If you make a decision before April 30, you can get a free electric rear wing worth 22,000 yuan, an on-board smart refrigerator, a 25-speaker luxury audio system, Nappa leather seats, and lifetime access to Xiaomi Pilot Max's intelligent driving enhancements.
However, due to the late release of the Xiaomi SU7 series, the Xiaomi SU7 Pro only guarantees high-speed intelligent driving (NOA) at this stage, as for the urban version, it will be tested and opened in April, 10 cities will be opened in May, and it will be opened nationwide in August.
Xiaomi SU7 Max
The Xiaomi SU7 Max Edition is equipped with a high-performance dual-motor all-wheel drive with a maximum horsepower of 673 PS and a peak torque of 838 Nm, as well as the Xiaomi Super Motor V6s with a rev of 21,000 rpm, comparable to a sports car with a 4.0L turbocharged V8 engine. It can achieve 000 acceleration directly to 2.78 seconds, and the top speed has reached an astonishing 265km/h, which is currently the fastest production car within 500,000 yuan!
In terms of range, the Xiaomi SU7 Max is equipped with a 101kWh CATL Kirin ternary lithium battery, with a CLTC range of up to 800km. The Xiaomi SU7 Max Edition also uses innovative low-temperature high-power battery technology, which provides very strong performance even in low temperature environments. In addition, thanks to the 871V full-range silicon carbide high-voltage platform, the Xiaomi SU7 Max Edition can have a range of 510km after 15 minutes of charging.
In terms of other configurations, Xiaomi SU7 Max also adds air suspension, four-speed adjustable electric rear wing, active side support for the main driver's seat, 56-inch HUD, luxury audio 25 speakers, Bridgestone comfort tires, dual NVIDIA DRIVE Orin chips, and Xiaomi Pilot Max vision + LiDAR intelligent driving system.
In terms of functions, it supports functions and configurations such as valet parking, high-speed pilot, city pilot, Xiaomi surging intelligent cockpit, five-screen linkage, handcar interconnection, car-home interconnection, and Xiaoai large model intelligent voice.
At this stage, Xiaomi SU7 MAX also only supports high-speed intelligent driving (NOA), as for the urban version, it will be tested and opened in April, 10 cities will be opened in May, and it will be opened nationwide in August.
Lei Jun said that the Xiaomi SU7 Max can be compared to the 2022 Taycan Turbo in all aspects, even compared with the 2024 Taycan Turbo.
If you place an order for Xiaomi SU7 Max before April 30, you can get 20-inch wheels worth 16,000 yuan + Michelin PSEV silent tires, a smart refrigerator in the car, Nappa leather seats, and you can enjoy the Xiaomi Pilot Max intelligent driving enhancement function for free for life.
It will be available in nine exterior colours, four interior colours, and four wheel tyres
In terms of exterior color, Xiaomi SU7 debuts with four series of 9 colors to choose from: sports car color: bay blue, lava orange
Fashionable colors: elegant gray, meteor blue, sunset purple
Luxury colours: olive green, cambrian grey
Classic colors: pearl white, diamond black
The interior of the Xiaomi SU7 is also available in four colors, namely Galaxy Gray, Twilight Red, Misty Purple, and Obsidian Black, all inspired by nature, and matched with the exterior color scheme to achieve 36 combinations.
There are also four four-wheel tyres to choose from:
It is worth mentioning that although the glass area of Xiaomi SU7 vehicle is as high as 5.35 square meters, its canopy glass is double-layer silver-plated, the front windshield is silver-plated with three layers, and the side window is optically coated, which can isolate more than 90% of ultraviolet rays and infrared. Sun protection test results show that after 1.5 hours of exposure at 38°C, the interior temperature of the Xiaomi SU7 will be 12°C lower than that of the Tesla Model 3.
More car peripherals are available
Xiaomi also offers a number of CarIoT devices, such as child safety seats, which can be linked to the front center display when the seat belt is not buckled. There are also some car accessories, including smart walkie-talkies, pickup atmosphere lights, Mijia multi-functional strong light flashlights, smart dual dials, car wireless charging mobile phone holders, outdoor Bluetooth speakers, soft and comfortable headrests, front trunk storage boxes, etc.
In 27 minutes, more than 100,000 units were set
Lei Jun said that the Xiaomi SU7 standard version and SU7 Pro are benchmarked against Tesla's Model 3 new version, not only the overall configuration is better than the Model 3 new version (the latter is only stronger than the SU7 series in terms of power consumption per 100 kilometers and computing power in the field of intelligent driving). "If the price is the same, then many people will choose Xiaomi SU7, not to mention that Xiaomi SU7 is priced at only 215,900 yuan, which is 30,000 yuan cheaper than Model3. ”
The Xiaomi SU7 Max series is benchmarked against the 2022 Taycan Turbo, and the configuration parameters are also more advantageous, but there may still be a gap with millions of luxury cars in terms of comprehensive experience, even so this is a good start, "As long as we dare to compare, I believe that as we continue to iterate, we will definitely achieve transcendence in the future." ”
Based on the configuration of the Xiaomi SU7 series, judging from the final official pricing, although it is not as "explosive price" of about 2o yuan as many people expected, it is basically in line with expectations. Compared with the same price models on the current market, the cost performance of the Xiaomi SU7 series is still relatively high, only the ZEEKR 007 standard version (800V high-voltage platform, the price is also cheaper6000 yuan) The cost performance may be slightly higher than that of the Xiaomi SU7 standard version. However, Xiaomi is better in terms of brand influence and fans, which has also stimulated many "rice fans" to buy and buy!
According to the official data released by Xiaomi, the Xiaomi SU7 series will be on sale in 4 minutes, 20,000 in 7 minutes, and 50,000 units in 27 minutes. It shows that the sales of Xiaomi SU7 series are booming. As a comparison, the new M7, which is priced at 249,800 yuan, only exceeded 50,000 units after 25 days on the market. The follow-up Wenjie M9 was launched for 62 days, and Dading exceeded 50,000 units.
However, it should be pointed out that although Xiaomi SU7 series Dading needs to pay a deposit of 5000 yuan, it can be refunded within 7 days, so there may be a certain amount of moisture in this Dading quantity, and the final sales volume is more accurate with the subsequent amount of insurance as a reference.
It is worth mentioning that Lei Jun also invited a number of important guests to participate in the Xiaomi SU7 press conference, including the heads of many car companies. As shown below:
△From left to right: Deng Chenghao, Vice President of Changan Automobile and General Manager of Deep Blue Automobile, Wang Wei, Founder of SF Express, Wang Chuan, Co-founder and Senior Vice President of Xiaomi, He Xiaopeng, CEO of Xiaopeng Motors, Li Bin, CEO of NIO, Lei Jun, Wei Jianjun, Chairman of Great Wall Motor, Zhang Jianyong, Chairman of BAIC Group, Liu Yan, Deputy Secretary-General of China Automobile Association, Li Xiang, CEO of Li Auto, and Zhang Yongwei, Vice Chairman and Secretary-General of China Electric Vehicle 100 Association
During the Xiaomi SU7 press conference, the "emoji" of the person in charge of the car company in the front row was also played by netizens.
In any case, this Xiaomi SU7 conference can be said to have attracted the attention and heated discussions of the whole network, which is a big boost to the sales conversion of the Xiaomi SU7 series, at least from the situation of Dading, the momentum is very good. However, whether the Xiaomi SU7 can succeed in the end depends on the real feedback of the first batch of users and the subsequent continuous sales.
Lei Jun also said that the automotive industry is a long-term thing, and "Xiaomi hopes to become one of the top five automobile companies in the world through 15 to 20 years of hard work."
Only 70,000 units can be delivered this year?
In addition, from the perspective of the production capacity of Xiaomi's automobile plant, the construction of the plant is divided into two phases, one of which covers an area of about 720,000 square meters, with an annual production capacity of 150,000 units, and will be completed in June 2023, and the second phase is scheduled to start in 2024 and be completed in 2025, with a total production capacity of 300,000 vehicles.
According to official information, the degree of automation of Xiaomi's automobile factory is very high, with more than 700 robots in the entire factory, which can achieve 100% automation of key processes such as large die casting, stamping, body connection, body assembly, painting, and final assembly. At the same time, it has also built its own large die-casting and battery workshop, and has 29 R&D laboratories, with a test track with a length of 2.5 kilometers and a design speed of 120 km/h, covering 18 test road conditions. After the factory capacity is full, a brand new Xiaomi SU7 will roll off the assembly line every 76 seconds. However, at present, the production qualification of Xiaomi Auto is provided by BAIC.
According to Autohome news, Xiaomi Auto SU7 has been mass-produced on January 22, and it is expected that the production plan in March is expected to reach about 4,000 units, and the production capacity will climb at the end of April, and two shifts of production will start in June, and about 70,000 units are planned to be mass-produced in 2024. Therefore, even if the orders for the Xiaomi SU7 series are surging, the delivery capacity this year is still relatively limited.
Supply chain manufacturers exposed
With the announcement of the pricing of the Xiaomi SU7 series, the 27-minute decision exceeded 50,000 units, indicating that the Xiaomi SU7 series is expected to sell well, and it is also expected to drive the performance growth of the core supply chain manufacturers of Xiaomi automobiles.
According to the information released by Xiaomi itself and the information exposed on the Internet, the key suppliers of the Xiaomi SU7 series are as follows:
Drive motors: Inovance Technology supplies dual motors, UMC supplies single motors;
SiC electronic control module: self-developed by Xiaomi
IGBT and MOSFET: mainly supplied by Yangjie Technology
High voltage connectors: electrical alloys
Battery: CATL, Fodi Battery (BYD)
Intelligent cockpit chip: Qualcomm Snapdragon 8295 processor
Intelligent driving chip: NVIDIA
LiDAR: Hesai Technology
Body stability system ESP and brake controller DPB: Bosch accelerometer: Continental Twes
Thermal management modules and components: Pengling shares, Aotejia, Yinlun shares, Feirongda
Intelligent cockpit, intelligent driving related devices and systems: Joyson Electronics
CDC shock absorber: ZF
Air suspension: Tuopu Group
Constant velocity drive shaft: universal money tide
Wheel bearings: Schaeffler, triple forging
Tires: Michelin, Pirelli, etc
TPMS & Gas Tank: Baolong Technology
Automobile interior and electric drive aluminum shell cover, front subframe, brake calipers, some lights, etc.: Huayu Automotive
Bumpers and other interior and exterior trim parts: molding technology
Seat parts: Shuanglin shares
Changshu Auto Trim: Interior panels
Seats, instrument panels, mirrors, etc.: FAW Fuwei
In addition, in terms of HUD, TBOX, LCD instrument, central control screen, navigation map, inertial measurement unit and other intelligent networking, the news shows that the suppliers of Xiaomi SU7 series are: Zejing Electronics, Jingwei Hengrun, BOE, Huaxing Optoelectronics, AutoNavi, Beijing Yunchi Future Technology, Xinna Sensing, etc.
For more information about the configuration and technical details of Xiaomi SU7, please refer to Xinzhixun's previous article: "Benchmarking Porsche!What are the advantages of Xiaomi SU7?199,900 to buy?"
Editor: Xinzhixun-Rogue Sword