With the entry of mobile phone giants such as Huawei and Xiaomi into the auto market, the speed at which the "sick tree" of the auto market grows "new meat" has accelerated, and the "carrion meat" has gradually been eliminated with the withdrawal of some explosive brands. New energy vehicles are a revolution, which is the consensus of today's automotive industry. The shock wave brought about by this revolution has affected the entire industry chain of car manufacturing, such as technology, products, supply chain, and so on.
As an e-commerce giant, JD.com has 580 million active users, and up to 100 million car owners with bound information buy all kinds of automotive supplies on JD.com. Jingdong Automobile's annual sales of auto supplies alone are as high as tens of billions of yuan. With a large number of user resources and excellent reputation of automotive aftermarket goods and services, it is a foregone conclusion that JD.com's stick will vigorously wave to the new retail of new energy vehicles.
In 2023, JD.com's annual revenue will reach 1,084.66 billion yuan, while last year's annual sales in the automobile market were only 4,861.4 billion yuan. From the perspective of big funds, Jingdong is strong and energetic, and recently Jingdong Automobile announced that it will jointly launch a subsidy of 500 million yuan with a number of automobile brands to help auto consumption trade in the old for the new, and the tentacles are quietly spreading.
In Tianjin, following Shenyang, Dongguan, Shijiazhuang, Wuhan, Ningbo, Jingdong Automobile opened the sixth new energy experience center in the country settled here, and Xiaomi's car, Huawei's strict selection, Jingdong chose the retail experience, which also seems to have reached a consensus, from the source to the end, the automotive industry is the whole industry chain is renewed.
Jingdong, which has just had a "scandal" with BYD, has not been idle for a moment, and the news that it will also carry out in-depth cooperation with Xiaomi Automobile has also rushed to the hot search, including but not limited to the whole vehicle, charging pile delivery service, supporting tire sales, etc. This cooperation means that the strategic layout of the two technology giants in the field of smart cars has been upgraded again. True or not, a battle of survival of the fittest is more than a simple price war when a huge change in the automotive industry is underway.