The rise of AI digital humans has triggered changes in the live broadcast industry
Liu Qiangdong's AI clone debut was a great success, setting off an AI live broadcast boom
In this era of pursuit of efficiency and novelty, the emergence of AI digital humans is undoubtedly a slap in the face of the live broadcast industry. Not long ago, Jingdong madman Liu Qiangdong personally launched an AI doppelganger live broadcast debut, which attracted tens of millions of crazy onlookers within 15 minutes. It was like an ordinary night, and suddenly a dazzling meteor streaked across the night sky, instantly igniting everyone's curiosity and anticipation.
In contrast, the live streamers seem to be a little outdated. They struggle with their circadian clocks every day and struggle with all-nighters on live shows. The AI clone can work 24 hours a day and will never be affected by fatigue. They can also be moved to any location in an instant, giving viewers a new immersive experience. It's simply a walking perpetual motion machine, which makes live anchors ashamed of themselves.
AI doppelgangers aren't flawless, either. After all, they are digital beings made up of 0s and 1s, lacking real emotion and human charm. The audience may be attracted by their freshness, but after getting along for a long time, they will still crave some real interaction with flesh and blood. Although the emergence of AI doppelgangers has set off a new trend in the live broadcast industry, it has also brought unprecedented challenges and pressure to live anchors.
Live streamers face huge challenges and need to improve their professionalism and affinity
In the face of the challenge of AI clones, live streamers are by no means useless. Their greatest strength lies in their innate human charm and sincere emotional connection with the audience. A well-designed AI avatar may be able to simulate realistic appearances and movements, but it is difficult to replicate the rich emotions and unique personalities of human beings.
Live anchors must learn to give full play to their unique charm and form differentiated competition with AI. For example, by developing professional knowledge and skills to build an expert image in a certain vertical, or by developing a unique talent for acting and humor to bring joy and positive energy to the audience, or by working to improve the ability to interact with the audience and build a strong emotional bond.
Once upon a time, real anchors were the first brother in the live broadcast industry. But now the rise of AI clones has undoubtedly put a lot of pressure on them. They had to do everything they could to improve their professionalism and affinity in order to survive this cutthroat competition. It's a tough test for live streamers, but it's also a great opportunity to excel.
Live streaming platforms need to innovate and develop new models to balance AI and live streamers
As the bearer of this war between AI and live anchors, the importance of the live broadcast platform is self-evident. They need to strike a balance between these two forces and innovate and develop new business models to meet the needs and preferences of different audience segments.
Some viewers may prefer the efficient and seamless experience brought by AI clones, while others crave the unique human charm of live streamers. Live streaming platforms can try to integrate AI with live streamers to develop new ways to play. For example, the AI avatar is responsible for content production, and the live anchor is responsible for interacting with the audience, or the AI avatar acts as an assistant to the human anchor, providing them with a second perspective and data support, and so on.
Live streaming platforms need to maintain an innovative and inclusive mentality, and can neither completely exclude AI clones nor abandon live anchors. Only by developing in a balanced manner and learning from each other can we remain invincible in this revolution and continue to bring high-quality live streaming experience to the audience.
In the future, the industry may show that AI and live anchors coexist and flourish
The live streaming industry is likely to present a situation where AI and live streamers coexist and thrive. AI avatars will dominate the main force of content production, bringing more exciting programs to the audience with their high efficiency and infinite possibilities, while live streamers will focus on the interactive experience with the audience, giving full play to the unique charm of human nature, adding warmth and emotion to the live broadcast.
The two forces will learn from each other and complement each other in the live broadcast industry. AI avatars can learn the performance skills of live streamers to enhance their ability to express emotions, while live streamers can learn from AI's high efficiency and data capabilities to optimize their workflows. In the process of this integration, more innovative business models and gameplay will surely emerge to promote the development of the entire live broadcast industry.
This coexistence does not mean peaceful coexistence. The competition between AI and live streamers will always exist, and this competition will push both parties to continuously improve and surpass themselves. But no matter who wins, viewers will be the biggest winners, as they will have a richer, more diverse and exciting live streaming experience.
Live streamers need to keep up with the times and give full play to their unique human charm
Under the impact of AI clones, real anchors cannot rest on their laurels, but must keep pace with the times and give full play to their unique human charm. No matter how advanced AI is, it is difficult to fully replicate the rich emotions and personality charm of human hearts.
Imagine if an AI doppelganger anchor suddenly laughed during a live broadcast, it would definitely seem stereotypical and contrived. But if it is a real anchor, everyone can feel the joy from the heart, and they can't help but be infected and driven. This kind of sincere emotional outpouring is exactly beyond the reach of AI clones.
Live streamers must learn to explore and show their unique personality charm. Whether it is humorous, amiable and funny, or steady and wise, elegant and generous, as long as it is properly displayed, it will definitely attract a large number of loyal audiences.
Live anchors should also continue to improve their professionalism. For example, a fitness streamer needs to be familiar with fitness knowledge and movement essentials, and a game streamer needs to be familiar with various game strategies and operation skills. Only by truly becoming an expert can you win the trust and respect of the audience.
Live streaming platforms need to innovate models to promote the integration of AI and live streamers
In the face of the contest between AI clones and live anchors, live broadcast platforms must not sit idly by. They need to take the initiative to innovate business models and promote the integration of the two forces to meet the needs of different audience groups.
For example, live streaming platforms can try to combine AI clones with live anchors to develop a new "AI + real person" hybrid live broadcast model. AI avatars can be responsible for content production and data, providing a second perspective and professional support for live streamers, while live streamers are responsible for interacting with the audience and exerting their unique human charm.
Another possibility is that the live streaming platform matches the right anchor format for different types of programs. For example, for some information live broadcasts that require high intensity and high efficiency, AI avatar anchors can be arranged to be responsible, and for some leisure and entertainment live broadcasts, real anchors can be in charge to bring more fun to the audience.
No matter what model is adopted, live broadcast platforms need to maintain an open and inclusive mindset and give AI clones and live anchors sufficient room for development. Only by learning from each other, integrating and innovating, can the live broadcast industry stand tall in this revolution and continue to bring high-quality experiences to audiences.
The rise of AI clones has undoubtedly brought profound changes to the live broadcast industry. Their efficiency and omnipotence have brought unprecedented challenges and pressures to traditional live streamers.
In the face of this impact, live anchors need to keep pace with the times, give full play to their unique human charm, continue to improve their professionalism and affinity, and form differentiated competition with AI. Live streaming platforms should also take the initiative to innovate business models, promote the integrated development of AI and live anchors, and meet the needs of different audience groups.
AI doppelgangers and live streamers are likely to coexist and thrive in the live streaming industry. The two forces will learn from each other and complement each other in the competition to promote the development of the entire industry. Regardless of who the winner is, viewers will be the biggest winners, as they will have a richer, more diverse and exciting live streaming experience.