In the era of AI digital humans, JD leads a new trend
The audience was ecstatic, and the digital man's debut was a great success
JD.com's AI digital human made its debut in the live broadcast room, which can be said to have amazed the more than 20 million viewers present. Everyone was fascinated by the cool and handsome appearance and vivid and natural voice dialogue of this "digital Liu Qiangdong". Some netizens joked: "I can't tell if this is a real person or a digital person, if I didn't know that the real person Mr. Liu was working overtime, I would definitely think that he was live broadcasting!"
I have to say that the performance of this digital man is really outstanding. Not only does it look like a live-action version, but even the tone and tone of speech are the same, which makes people feel like they are in another world. What's even more surprising is that it interacts with the audience without any obstacles during the live broadcast, and can tell all kinds of questions raised by the audience and answer them head to head. Some netizens jokingly said: "Compared with the real anchor, this digital person is simply eight buckets high!"
The taste of real people is questioned, can AI surpass human nature?
Although the performance of the digital human has been unanimously praised, some netizens said that it has always lacked real emotional color. A senior netizen bluntly said: "Although its voice dialogue has been highly realistic, it always feels less human." ＂
This makes people wonder, can machines really fully simulate human emotions, and emotions are an important manifestation of what makes people human. Take live streaming as an example, the reason why live anchors can win the favor of the audience is largely because of the sincere emotions they reveal in the live broadcast. It is difficult for a robot, even an AI digital human, to fully replicate this emotional experience.
The livestream sparked a heated debate about whether AI could replace humans. Some people believe that no matter how advanced AI is, it will eventually become a tool and cannot completely surpass human nature. However, some netizens with different views believe that with the continuous progress of AI technology, one day in the future, AI may really be humanized.
JD AI digital human, opening a new retail era
Regardless of whether it can completely surpass human nature, the appearance of JD AI digital human is undoubtedly a major innovation attempt in the new retail era. As an emerging retail model, live streaming has always had pain points such as high labor costs for anchors and the inability to be online 24 hours a day. The addition of AI digital humans may be a good solution to these problems.
In the future, AI digital humans can not only be applied to live streaming scenarios, but also are expected to be used in shopping guides, online customer service and other fields to provide consumers with 7x24 hours of uninterrupted service. The current AI digital human technology still needs to be further improved, such as emotional expression, natural language interaction, etc., there is still room for improvement, but I believe it is only a matter of time.
Human-machine coexistence, AI helps improve the shopping experience
We don't need to worry too much about AI completely replacing humans. Human-machine coexistence will become the new normal in the foreseeable future. The purpose of AI is not to replace humans, but to cooperate with humans to give full play to the advantages of humans and machines to bring consumers a better shopping experience.
Take live streaming as an example, AI digital humans may be able to perform large and simple repetitive tasks, such as product introduction, Q&A, etc., but for more advanced marketing strategy control, emotional communication, etc., the leading role of human anchors is still indispensable. In the future, the live broadcast room may present a new model of human-machine cooperation.
AI is not developed to replace humans, but to free humans from heavy work and free up more energy for creative work. In the field of new retail, AI will become a "good helper" for human beings, helping to improve shopping efficiency and experience. We should embrace this change, not panic excessively.
Here's what continues to be written in a humorous style and contrast:
Although AI digital humans have brought us a new shopping experience, we must also be soberly aware that it is only a tool after all, and it is still too early to completely replace humans.
Take voice dialogue as an example, although AI digital humans have achieved a high degree of realism, there are still some "old problems". For example, some netizens reported that when they asked the same question to the digital human many times in the live broadcast, its answer was completely consistent and unchanged. This is rare in human conversation, as people always adjust their language appropriately to the context.
These examples illustrate that there is still a lot of room for improvement in AI digital humans in simulating human-friendly conversations. It is more suitable for dealing with simple and straightforward questions rather than philosophical propositions that require complex thinking.
We also can't be too pessimistic about the future of AI digital humans. The speed of AI technology development is changing with each passing day, and no one can predict what kind of leap it will take in a few years? Maybe one day, AI can really be completely humanized, or even surpass humans? This requires more effort from AI developers.
AI digital humans have brought us a new retail experience, but at the same time, they have also shown us the gap between AI and human nature. The coexistence of man and machine will be the general trend, and AI will become the "good help" of human beings, but there is still a long way to go to completely replace humans. We should actively embrace AI, but at the same time, we must also keep a clear understanding so that we can move steadily and far in the wave of change.