JD.com's AI digital human live broadcast has set off a new trend
In the digital age, live streaming has become a new marketing model. Recently, JD.com has launched an unprecedented form of live broadcast - AI digital human live broadcast, leading another revolution in content e-commerce.
At 6:18 p.m. on April 19th, the live broadcast room of Jingdong really cheap procurement and sales ushered in a special "anchor" - Dongge AI digital human. This AI digital person, independently developed by JD.com, appeared in the live broadcast room with a realistic 3D virtual image, bringing the audience 3C digital, home appliances, home appliances, fresh food and other categories of 5% off explosive products. Not only that, the live broadcast room also launched welfare preferential activities such as 6.18% off and millions of red envelopes, bringing unprecedented preferential experience to consumers.
As a commercialization attempt of JD's digital human technology, this live broadcast not only demonstrates JD's strength in AI technology innovation, but also is an important embodiment of JD's digital transformation strategy. Compared with traditional manual live broadcasting, AI digital human live streaming has the advantages of low cost and high efficiency, which can greatly reduce the operating cost of live broadcasting, thereby promoting the development of the entire content e-commerce ecosystem.
At the beginning of the live broadcast, the AI digital person of Dongge greeted the audience with a friendly and friendly image, and enthusiastically introduced the explosive products and preferential activities of the day. From 3C digital to home appliances, from fresh food to personal care for mothers and babies, everything is available. Whether it is a high-end flagship mobile phone, a practical and durable electrical appliance, or a fresh and delicious ingredient, this live broadcast has brought consumers a 5% discount full of sincerity.
JD's digital human technology promotes the innovation of content e-commerce
Behind JD's AI digital human live broadcast is JD.com's unremitting investment and innovation in artificial intelligence and digital technology over the years. JD digital human technology integrates a number of cutting-edge technologies such as computer graphics, speech recognition, and natural language processing, and endows the virtual digital human with a realistic appearance and natural and smooth movements through 3D modeling and motion capture.
In terms of voice interaction, JD Digital Human adopts industry-leading speech recognition and semantic understanding technology, which can accurately capture the user's voice commands and give a reasonable response. Digital humans also have certain emotional computing capabilities, which can make corresponding emotional expressions according to the context of the scene and enhance the interactive experience with users.
In addition to the realistic appearance and natural and smooth voice, JD Digital People also have excellent performance in live broadcasts. Through the study of a large number of live broadcast videos of live anchors, digital humans have mastered professional live broadcast skills and rhythm control, can vividly display products, and flexibly mobilize the tone and tone to make the live broadcast content more vivid and interesting.
In this live broadcast, the purchase and sale of Dongge AI digital humans showed excellent performance. It not only introduces in detail the parameter configuration and use scenarios of various explosive products, but also inserts some humorous and interesting jokes from time to time to interact with the audience, and the atmosphere is warm and friendly.
The data shows that this AI digital human live broadcast has achieved extraordinary results. In just 40 minutes, the number of viewers in the live broadcast room exceeded 13 million, setting a new record in JD's live broadcast room. It can be seen that AI digital human live broadcast not only has the advantages of low cost and high efficiency, but also has a unique charm in attracting user attention.
The future of digital human live streaming is worth looking forward to
Although JD AI digital human live broadcast has achieved remarkable results, we also need to be soberly aware that there are still some deficiencies in digital human technology.
Judging from the live broadcast effect, although the image design and voice performance of the Dongge AI digital human have been quite good, it still seems slightly stiff and lagging behind in terms of real-time interaction with the audience. Some of the special questions raised by the audience, the digital human is temporarily unable to respond reasonably. The emotional computing and semantic comprehension capabilities of digital humans also need to be further improved in order to truly be no different from human anchors.
From the perspective of business model, although digital human live broadcast can greatly reduce operating costs, the current monetization ability is still limited. Due to the lack of popularity appeal of digital humans, it is difficult to attract a large number of paying viewers like top anchors. Digital human live broadcast is more suitable as an auxiliary means to improve the overall marketing efficiency of the live broadcast room.
However, digital human technology is evolving with each passing day. With the continuous breakthrough of artificial intelligence technology, the ability of digital humans will be comprehensively improved. Perhaps one day, digital humans will not only be able to compete with real anchors, but also give full play to their unique advantages that humans can't reach.
We have reason to be optimistic and look forward to the prospect of digital human live streaming. Compared with simple technological innovation, it is more important to explore the commercial implementation path of digital human technology and find a business model that can truly benefit consumers, merchants and platforms.
For JD.com, this digital human live broadcast is a vivid practice of JD.com's digital transformation strategy. JD.com is actively embracing new technologies and models, reshaping the retail format through continuous innovation, and bringing consumers a new shopping experience. We have reason to believe that with the unremitting efforts of JD.com, digital human live broadcast will be able to become a new driving force for content e-commerce and inject new vitality into the development of the industry.