After nine years of sharpening a sword, in the second half of 2023, the film "Fengshen Part 1", adapted from the ancient Chinese god and demon novel "Romance of the Gods", has been out of control since its premiere. The magnificent scenes, epic pictures, and unfinished stories have amazed countless audiences. The central media did not hesitate to praise "Fengshen", speaking highly of "Fengshen" from audio-visual effects, plot design, actors' acting skills and other aspects, and stamped and certified the contribution of "Fengshen" to the film industry.
Since the movie "Fengshen" successfully counterattacked and became completely popular, the IP of "Fengshen", which integrates Chinese mythology and traditional culture, has changed in the hearts of most audiences.
For example, as a post-90s editor, I used to talk about "Fengshen", and I still had the impression of "Fengshen" starring Chen Haomin and others in "Fengshen List", and after that, every time I talked about it, I started with the movie, and then imagined its sequel: Will the plot follow the original book or the magic change? What magnificent scenes and exciting stories will be reproduced on the screen? What kind of performance will Wang Daji have in the second part? I believe that most fans who are addicted to Fengshen IP because of "Fengshen" also have the same state of mind as the editor.
In the final analysis, the reason why "Fengshen" became popular overnight is that in addition to the high-quality film industrialization, we must also admit the deep impression left by "Romance of the Gods", an ancient Chinese novel of gods and demons, among the masses. Although "The Romance of the Gods" is not one of the four classical Chinese masterpieces, its influence must also be described as "long-standing".
From childhood cartoons to later remakes of TV series, and then to the rise of "Fengshen", this IP-derived literary film and television works have always appeared in the public eye frequently, and its cultural core has been continuously expanded with the development of the times. It is precisely because a series of local literary culture about "Fengshen" has not disappeared that there is the accumulation of "Fengshen", and finally let the Fengshen culture go to the world.
2024 is the beginning of the list, and this classical traditional culture is being reborn in a diversified way. In terms of film and television, domestic audiences are looking forward to "Fengshen Part II", and the first part of foreign Polish and German theaters has also been finalized. In terms of games, the Fengshen IP has also been restarted by Kingsoft, and the blockbuster mobile game "Fengshen: Origin" will simultaneously export the Fengshen culture. Looking at the current domestic game market and even overseas domestic games, almost all the games based on Fengshen are shoddy.
Combined with Kingsoft's previous games, as players, we have reason to have expectations for this game, and we also believe that it can make Chinese IP go to the world in the way of games.