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During the 2024 World Brand Moganshan Conference, Chen Yingrang, CEO of Master Kong Holdings, said in an exclusive interview with Xinhua News Agency that Master Kong has always adhered to the business philosophy of "sincerity, pragmatism and innovation" for more than 30 years, with the mission of "promoting Chinese food culture", and unremittingly pursuing to bring consumers a richer and better food experience. By providing consumers with healthy and nutritious dietary products, we create value for the society and serve 1.4 billion Chinese consumers with "happy diet, better life".
Chen Yingrang also said that Master Kong's brand building is consumer-centric, through the innovative development of healthy, delicious, safe and diversified products, keeping up with the pace of the times to establish an emotional connection with consumers, through the whole chain of digital empowerment channels to deliver products to consumers, constantly meet the needs of consumers, but also create demand, leading demand. We will continue to create new value of "happy diet, better life" for consumers.
In terms of products, Master Kong continues to promote "product innovation and quality upgrading". In order to meet different consumer needs, a variety of delicious products have been launched, such as Master Kong's old hen noodle soup and Master Kong's tea drink tea.
In meeting the challenge of consumption upgrading, Master Kong has laid out in the strategic direction of multiple dimensions, not only always maintained continuous upgrading in terms of product quality system and brand management level, but also paid more attention to the assumption of social responsibility, and built a solid foundation for the steady development of the enterprise.