In order to actively build an international cultural metropolis into a highland, Shanghai Xuhui officially launched the "Wenxin Plan". On May 9, at the "2024 China Brand Global Communication Power Conference", the "Wenxin Plan" was launched, and the "Wenxin Think Tank" was unveiled simultaneously.
On the occasion of the eighth "China Brand Day", Cao Liqiang, Secretary of the Xuhui District Party Committee, Wang Lei, Director of the News and Information Center of Xinhua News Agency, Jiang Wei, Secretary of the Party Group of the Shanghai Branch of Xinhua News Agency, Wang Yongqian, Director of the Shanghai Branch of Xinhua News Agency, and Zhao Yi, Member of the Standing Committee of the Xuhui District Party Committee and Minister of the Propaganda Department, unveiled the "Wenxin Think Tank".
"The Source of Shanghai School": Non-stop, the first to solve the problem
Xuhui is the place where diverse cultures meet, the birthplace of Shanghai-style culture, and the important inheritance place of Jiangnan culture. At the same time, cross-border, integration, literary and artistic style, and international style are Xuhui's unique temperament.
At present, Shanghai is making every effort to build a "best practice place for Xi Jinping's cultural thought", and according to the requirements of the Municipal Party Committee, Xuhui is taking the lead in breaking the problem, highlighting the main color of red culture and the subjectivity of Shanghai-style culture, and actively building an international cultural metropolis construction highland.
At the launch event, Zhao Yi, member of the Standing Committee of the Xuhui District Party Committee and Minister of the Propaganda Department, introduced that Xuhui will be guided by Xi Jinping's cultural thought, based on the heart of culture, the center of gravity and the cultural center, starting from the "heart of culture", to achieve the organic integration of "roots" and "souls", and provide inexhaustible spiritual power for the high-quality development of the urban area.
It is understood that the "Wenxin Think Tank" will rely on the resources of Xinhua News Agency, cooperate with Fudan University, Shanghai Jiao Tong University, Shanghai Academy of Social Sciences and other think tanks, give full play to the creativity and influence of well-known experts in urban culture research at home and abroad, carry out a series of international and domestic academic seminars, special salon activities, deeply excavate the cultural heart, cultural context and cultural and creative resources of Xuhui culture, and lead Xuhui to fully promote the construction of an international cultural metropolis.
Tracing the Roots: Sketching the "Logical Puzzle" of Xuhui's "Wenxin"
During the past "May Day" holiday, Chinese and foreign tourists gathered in Xuhui. Whether it is to stroll on Anfu Road on Wukang Road, or to read in Xujiahui Academy, every citizen and tourist who comes to Xuhui can feel that this hot land is not only cultural, but also literate.
At the release site of the "Wenxin Plan", Xuhui proposed to focus on the four key words of "the law of science and technology", "the foundation of humanity", "the atmosphere of fireworks" and "the international model", and will fully implement the four "Wenxin Plan" of "seeking light and enlightening the new", "Wenrun District", "'culture and innovation' leading" and "entering the sea and going to sea".
Scholars from Fudan University, Jiaotong University and other scholars from the "Wenxin Think Tank" believe that the "law of science and technology", "the foundation of humanity", "the atmosphere of fireworks" and "the model of the world" very concisely and vividly summarize the characteristics of Xuhui's "cultural heart", highlighting the uniqueness and irreplaceability of the "source of Shanghai style". Tracing the roots and delineating the "logical puzzle" of Xuhui's "Wenxin" more clearly will become an important basis for Xuhui to practice the "second combination".
Integrity and innovation: the four action plans focus on leading
According to reports, Xuhui's "Wenxin Plan" consists of four major plates.
-- "Seeking Light and Initiating Innovation" plan
Focus on expanding the red gene, continue to write the Shanghai style context, and strengthen the "double A" strategy ("double A" refers to AI and ART). The red resources in the Xuhui area are rich and profound, and a number of more influential and strong spiritual resonance red cultural IPs will be excavated, shaped and promoted to form a chain. At the same time, Xuhui will further interpret the value guidance of the "source of Shanghai-style culture" in the spiritual characteristics of the urban area, and take the century-old film, century-old architecture, and century-old music as the starting point to carry out creative transformation and innovative development of Shanghai-style cultural resources.
As for strengthening the "double A" strategy, Xuhui will continue to give full play to the first-mover advantage of the two wings of art and technology, realize the integration and empowerment of cultural creativity and science and technology innovation with new quality productivity, and promote the inheritance of cultural context and the development of urban areas at the same frequency.
-- "Yiwenrun District" plan
Focus on activating original kinetic energy, improving urban aesthetic education, and demonstrating the power of reading. In the future, Xuhui will form an incentive mechanism that respects originality, encourages cutting-edge, and cares for innovation, creates more cultural "hits" that interpret local stories, disseminate Shanghai-style genes, and demonstrate cultural self-confidence, and at the same time promote more professional institutions such as cultural museums, fine arts, and performing arts to open the "wall" and transform it into an aesthetic education classroom for the people to accept the nourishment of excellent traditional Chinese culture.
As the saying goes, there is poetry and writing in the belly. Xuhui plans to link global resources, serve people of all ages, amplify the extension effect of the "lighthouse study", and form a strong atmosphere of reading for the whole people driven by the golden business card of reading in Xujiahui Academy.
——"Culture and Innovation" Leading Plan
Focus on industrial policy leadership, factor allocation leadership, and tens of billions of enterprises leading. Xuhui will adhere to the policy direction of "1+2+3" for the cultural and creative industry, that is, to build one demonstration zone (the first batch of national demonstration zones for the integrated development of the cultural and tourism industry), two engines ("the first batch of national cultural and tourism consumption demonstration cities" and "four national night cultural consumption clusters such as Hengfu Music Block"), and three sets of policies (cultural and creative industries, digital advertising, and metaverse), with policy support, consumption-driven, and recruiting big and strong as the main line, forming a trend of high-quality development of Xuhui's cultural and creative industry.
At the same time, Xuhui will rely on the integrated development trend of culture, commerce, tourism and sports exhibitions in the urban area, and use projects, platforms and activities as carriers to promote the effective convergence and integration of various resource elements, and enhance market absorption and high-end resource agglomeration; On the basis of the current 100 billion cultural and creative industry cluster, we will further cultivate the ecosystem, make the industrial chain sufficient, and generate a number of benchmark enterprises with a production capacity of 10 billion yuan in new tracks, new scenarios and new formats such as large models and digital entertainment applications.
-- Plans for entering and exiting the sea
Focus on strengthening the communication platform and accelerate the pace of interaction. Xuhui will continue to deepen the new five-year exhibition cooperation plan between West Bund Group and the Centre Pompidou in France; With the help of the Global Game Developers Conference and the World Artificial Intelligence Conference series of brands, we will polish the window of the world and let the world read China in Xuhui.
At the same time, Xuhui will give full play to the cluster effect of the national cultural export base, introduce and nurture leading cultural export enterprises, support digital entertainment products such as animation and games to continue to "break the circle" and "go overseas", promote more outstanding enterprises and projects to participate in international competition, and demonstrate China's cultural soft power in international dialogue.
The scholars and experts at the meeting believed that the spiritual temperament of Xuhui has multiplied its charm and radiance due to the development and growth of cultural brands; Xuhui's cultural industry has become bigger and stronger because of its cultural brand, and its benefits have multiplied and its resilience has become stronger. The entire "Wenxin" plan adheres to the advanced direction and practices the purpose of the people, and also highlights the quality of openness. Facing the future, Xuhui adheres to the inheritance and development of openness, and promotes the creative expression of excellent traditional Chinese culture. I believe that telling the stories of China, Shanghai and Xuhui will also contribute to the construction of Shanghai as a "best practice place for Xi Jinping's culture and thought".
Source: Shanghai Xuhui