Some games are destined to be the focus as soon as they come out, and that's right, I'm talking about the most popular national-level MMO "Against the Cold" mobile game.
As long as you are a player who plays the game, you know the popularity of the mobile game "Against the Cold". Although the open beta will only start on June 30, 2023, this game is the top existence in the industry in terms of game popularity, number of players and market influence, and it is also the undisputed hottest new product in the game industry in 2023.
Because of the explosive data and influence, in the annual hot stalk inventory of CCTV in 2023, the mobile game "Against the Cold" is also regarded as a representative of the game, and has become the most memorable game product in 2023 "CCTV certified".
It has only been more than a month since it won this award, and the mobile game "Against the Cold" was praised by People's Day. This time, it is because of the panoramic restoration of the flavor of the Great Song Dynasty a thousand years ago in the mobile game "Against the Cold".
During the research and development period, it referred to ancient books such as "Tokyo Menghualu" and "Old Stories of Martial Arts", and used the technique of "showing off skills" to restore the national treasure-level picture scroll "Riverside Scene at Qingming Festival" thousands of years ago, and invited many intangible cultural heritage inheritors to "supervise" the game, conveying traditional folk culture to contemporary young gamers in a novel way.
During this year's Spring Festival, the mobile game "Against the Cold" turned over the classic ancient books that described the customs of the Song Dynasty, and invited Yang Liping, Phoenix Legend and a group of intangible cultural heritage masters to form the "National Wind Heavenly Group" in the Year of the Dragon, deeply participated in the development of the game, and made the most detailed and immersive New Year celebration of the Great Song Dynasty in history.
In "Against the Cold", players can deeply experience and participate in various folk activities and traditional customs of the people of the Great Song Dynasty during the Chinese New Year thousands of years ago, watch lion dances, dragon dance performances, and play traditional temple fairs. These Spring Festival activities covering "clothing, food, transportation, play, and fun" are all personally participated and guided by the intangible cultural heritage masters, and each activity is full of strong New Year's flavor.
For example, the lion dance performance in the game is guided by Ye Zhongming, the inheritor of Chinese intangible culture lion dance, to guide the action of mocapturing lion dance;
The dragon dance performance was designed by Yang Liping, the "God of Dance", based on her latest zodiac dance art film "Dragon Dance";
The exquisite paper-cutting that can be seen everywhere in the game is based on the works of Zhou Shuying, the "inheritor of national intangible cultural heritage paper-cutting skills";
The lanterns on the street when visiting the traditional temple fair are provided by Lu Min, the "intangible inheritor of Qinhuai lanterns", with creative modeling and color matching;
It can be said that what players play, see, and hear in the game are all the masterpieces of the masters, and they are the aesthetic essence of the national style and folk style.
And this pursuit of trying to restore the prosperous New Year scene of civilization thousands of years ago, and trying to improve the immersion and cultural atmosphere of the game, is to work hard in the "dark place". Although it seems that it cannot increase the revenue data of the game, it has imperceptibly rooted traditional culture and national style aesthetics in the hearts of young players, making the pursuit of traditional folk culture a fashion trend for young people.
It is precisely because of the panoramic restoration of the New Year's flavor of 1,000 years ago that it was reported and praised by the People's Daily, saying that it "represents the upsurge of traditional culture" and can make "the Chinese aesthetics of the younger generation begin to be firm and confident, and begin to use their own energy to support and inherit the beauty of this national style that spans thousands of years." ”
So, what do you think of the heavy Spring Festival celebration of the mobile game "Against the Cold"?